BMW AG (“BMW”, “we”) aims to continuously contribute to the improvement of road safety by introducing new technologies for the further development of assisted, connected, partly automated and autonomous driving functions. This initiative supports broader road safety ambitions such as the EU’s " Vision Zero”, a long-term aim to prevent fatalities and serious injuries in road traffic.
For this purpose, we collect selected, event‑triggered limited video recordings from exterior cameras in combination with other vehicle sensor data, including location. To protect the personal data that may be collected by these limited recordings, we have implemented additional technical measures in BMW vehicles that minimize the captured personal data by obscuring faces as well as license plates as far as possible. Further, the collection of these videos and other data takes place only with the drivers’ explicit consent.