Page Overview: Artificial Intelligence at BMW Group
The BMW Group headquarters in front of a stylized background
Artificial Intelligence

Key Technology for the Digital Transformation.

Artificial intelligence (AI) is a key technology of the 21st century and offers great opportunities for technology, society and the modern working world. AI helps to make large amounts of data manageable and usable. In addition, AI offers unprecedented opportunities to increase the efficiency of conventional business processes and optimize their quality through intelligent data networking and processing.

The use of AI is an integral part of the digital transformation at the BMW Group. The company is already using AI along the entire value chain, generating added value for customers, products, employees and processes. The Data & AI initiative, which deals with data analytics and machine learning across the board, also ensures rapid networking, knowledge and technology transfer throughout the company.

The approach is characterized by a holistic and sustainable approach that not only identifies new technologies, but also thinks about their value creation across the company.

The BMW Group portfolio creates transparency about the use of technologies that make data-based decisions. It currently comprises over 600 use cases.

Peter Lehnert

Artificial intelligence is an important part of the digital transformation at the BMW Group and thus one of the pioneers for inspiring and intelligent customer experiences.

Peter Lehnert

Vice President New Technologies, Research and Innovations Digital Car


The BMW Group continues to follow global developments in terms of both technological innovations and regulatory and ethical issues. Together with other companies and organisations, the BMW Group is involved in shaping and developing a set of rules for working with AI, and the company has taken an active role in the European Commission’s ongoing consultation process. 

Building on the fundamental requirements formulated by the EU for trustworthy AI, the BMW Group has worked out seven basic principles covering the use of AI within the company. These will be continuously refined and adapted as required according to the multi-layered application of AI across all areas of the company. In this way, the BMW Group will pave the way for extending the use of AI and increase awareness among its employees of the need for sensitivity when working with AI technologies.

Peter Lehnert

Responsible AI has a huge potential to create long-term benefits for all of our customers, employees and other stakeholders. We are therefore committed to the advancement of AI driven by ethical principles that always put people first

Carsten Sapia,

Vice President Strategy, Governance & IT Security

The seven principles for AI at the BMW Group.

Visualization of the BMW Group Code of Ethics for Artificial Intelligence
Download | BMW Group Code of Ethics for Artificial Intelligence