Always staying one step ahead and shaping the mobility of the future is an important part of our company’s philosophy. We therefore work tirelessly to find innovative solutions today for the issues of tomorrow.
The Open Innovation formats are the home for innovators - within and outside the BMW Group. We want to become the best Corporate Entrepreneurship Unit for startups, universities, other industries, and even BMW's own 'intrapreneurs'.
Our user-centric focus should help us offer the right formats to these innovators and collaborate with them on an equal footing. We also focus on measurable results and deliver real solutions (Proof-of-Concepts) with sustainable value. 80% of all Open Innovation projects are carried out in collaboration with other BMW Group units; 20% of the project portfolio tries to explore more disruptive ideas - Horizon 3.
This mix enables sustainable, economic impact while ensuring innovation leadership - for the BMW Group as well as for our partners.
Our user-centric focus should help us offer the right formats to these innovators and collaborate with them on an equal footing. We also focus on measurable results and deliver real solutions (Proof-of-Concepts) with sustainable value. 80% of all Open Innovation projects are carried out in collaboration with other BMW Group units; 20% of the project portfolio tries to explore more disruptive ideas - Horizon 3.
This mix enables sustainable, economic impact while ensuring innovation leadership - for the BMW Group as well as for our partners.
Head of BMW Open Innovation
The future in our sights.
Our innovation formats.
BMW Open Innovation FAQ.
The BMW Group is a provider of premium mobility. Among other aspects, premium means offering innovative products and clever solutions that inspire our customers. What drives us every day is the motivation to always bring the best product or service to the market. Cross-industry collaborations and cooperation with tech startups help us to secure our innovation leadership in the future.
There is no better place than Munich for us to quickly integrate new technologies into our vehicles and build a business development network with BMW decision-makers. That is because our global headquarters are also located in Munich. It is here where we define our innovation strategies and develop our vehicles.
No! In fact, some of our most interesting innovations were sparked in other industries. There are numerous technologies or use cases that no one in the automotive industry has thought of yet. And that is what we are looking for.
Even though most of our innovation projects are confidential, there is a selection of success stories for all of our four innovation formats. Feel free to take a look!
Learn more.
Page Overview: BMW Open Innovation