Shaping future mobility by staying one step ahead is key to our company philosophy – and it’s the reason we work tirelessly to find progressive solutions for the challenges of tomorrow, today. Innovation is built into the foundation of our company, the driving force behind every idea. Our partnerships and cross-sector collaborations, both within the automotive industry and beyond, make us a pioneer in innovation.
Innovation - setting our sights on the future.
Drive technologies.
Research into new drive technologies is one of our top priorities. Future mobility lies in the optimisation and development of drive technologies. And that’s why hydrogen is so important. Over the coming years, our strategic focus will be mainly on electric mobility – specifically on the Neue Klasse, due for launch in 2025.
Automated driving.
Modern driving is connected, technologically advanced and increasingly automated. With the help of smart systems, vehicles adapt to the driver and their needs while also enhancing safety. New features and technologies are currently being developed for the five levels of autonomous driving, with levels 1 to 3 already available in BMW models. Supported by AI and machine learning, we continue to work on new technologies that will expand and advance autonomous driving.
Artificial intelligence.
Artificial intelligence offers unprecedented opportunities for smart data processing and enhancing the quality of our processes. At the BMW Group, we see AI as integral to the digital transformation, and we actively carry out research in different fields into how it can be used and improved. As we do so, our focus throughout is on legal and ethical issues, ensuring the new technology is used responsibly.
Connected Car.
The BMW Group is advancing vehicle connectivity – with Connected Car. Closely entwined, mobility and the digital world are formative to the driving experience of today. The possibilities of the Connected Car and its interplay between hardware and software will set the stage for autonomous cars of the future. From infotainment to entertainment, every aspect of the car is connected.
Concept cars & design.
Design is the bridge that connects art, technology and emotion. That’s why at the BMW Group, our concept cars and vision vehicles are created by interdisciplinary design teams – to make the future tangible today, visually, acoustically and physically. Iconic proportions, digital experiences, soundscapes and sustainable materials come together to shape distinctive vehicles that resonate with people and leave a lasting impression.
Innovation network.
Accelerating the journey from idea to car: The BMW Group’s innovation network is a powerful ecosystem comprising global tech-scouting teams, the Technology Trend Radar, collaborations with startups and open innovation programmes. This network enables us to discover relevant technologies at an early stage, test them with partners and rapidly integrate them into our products, services and processes – keeping us at the forefront of innovation.
Urban mobility.
Urban spaces are the showcase for tomorrow’s mobility – and we play an active role in shaping them. The BMW Group collaborates with cities, researchers and partners to develop solutions that make streets safer, quieter and more climate-friendly. From e-mobility, charging infrastructure and smart traffic management to multimodal sharing, neighbourhood concepts and data-driven services, we are committed to creating more liveable urban environments.