BMW Startup Garage is the BMW Group’s venture client unit. It is seeking out innovations that deliver real benefits for the BMW Group’s products, services, systems and processes. The aim of the programme is to evaluate startups and enable them as long-term partners for the BMW Group, as a way of strengthening the company’s innovation leadership.
The BMW Startup Garage is one of the formats of the BMW Group in the startup ecosystem. Further formats are BMW i Ventures, as a venture capital unit, and the accelerator UrbanX, which focuses on sustainable mobility solutions in cities.
The BMW Startup Garage is the global matchmaker between cutting-edge startup solutions and the innovation needs of BMW Business Units. As a venture client, we strengthen the BMW Group's innovation leadership by identifying a startup's product, technology or service before it reaches market maturity. In this way the venture client model enables us to solve critical challenges across the entire organization of the BMW Group fast and at scale. We support the startup in a 4-month pilot project to test and validate the impact of the technology for BMW and enable startups as suppliers and long-term partners. Participating in our program is the first step for a startup to succeed in the global automotive industry and network with top automotive engineers and managers. We are looking for startups from all over the world to join us in shaping the future of mobility in a sustainable way.