BMW Startup Garage.
Overview.
BMW Startup Garage is the BMW Group’s venture client unit. It is seeking out innovations that deliver real benefits for the BMW Group’s products, services, systems and processes. The aim of the programme is to evaluate startups and enable them as long-term partners for the BMW Group, as a way of strengthening the company’s innovation leadership.
Our Drive.
The BMW Startup Garage is the global matchmaker between cutting-edge startup solutions and the innovation needs of BMW Business Units. As a venture client, we strengthen the BMW Group's innovation leadership by identifying a startup's product, technology or service before it reaches market maturity. In this way the venture client model enables us to solve critical challenges across the entire organization of the BMW Group fast and at scale. We support the startup in a 4-month pilot project to test and validate the impact of the technology for BMW and enable startups as suppliers and long-term partners. Participating in our program is the first step for a startup to succeed in the global automotive industry and network with top automotive engineers and managers. We are looking for startups from all over the world to join us in shaping the future of mobility in a sustainable way.
Partner with us.
Program Video.
Success Stories.
Tactile Mobility
Back in 2017, the BMW Startup Garage discovered Tactile Mobility, an Israeli tactile sensing startup. For the past years, Tactile Mobility and the BMW Group have worked together to establish a new technology for road condition detection. The BMW Startup Garage was the mediator between the corporate world of the BMW Group and the startup world of Tactile Mobility.
As of July 2021, the project is moving into series production, with Tactile Mobility’s solution being embedded into every next-generation vehicle of the BMW Group on a global scale.
