The unique look of BMW Group vehicles stems from the fact that their designs are an expression of their latest technologies. In creating these cars, the design team focuses on iconic statement features, adding a contemporary twist while still incorporating their historic roots. All the while, digital experiences, sound and colour are increasingly gaining importance, along with materials from sustainable ingredients and recyclates. BMW Group Concept Cars and Vision Vehicles are unique prototypes that hint at the future of vehicle design and experiences. Their styling reflects the innovativeness of our BMW Group products and brands.
To me, design brings together art and technology. At the BMW Group the products we develop set new standards in technology and sustainability. Our goal is to create designs that are more than just the sum of their functions: we want to generate experiences that appeal to all the senses and forge a lasting emotional connection between the object and the customer.
Concept cars: designing the new generation.
BMW Vision
Neue Klasse X.
This Sports Activity Vehicle (SAV) combines aesthetics, technology and sustainability with the philosophy of the Neue Klasse.
The flexibility and adaptability of the Neue Klasse X enable enhanced human-car interaction.
BMW Vision
Neue Klasse.
For us at the BMW Group, the BMW Vision Neue Klasse marks the dawn of a new era and offers a taste of what’s to come from the BMW brand. Clearly in the focus: electrification, digitalisation and circularity.
MINI JCW
x Deus Ex Machina.
MINI and the fashion and lifestyle brand Deus Ex Machina present two spectacular one-off John Cooper Works models. Designed as a celebration of MINI’s racing heritage, the models offer a creative vision of characterful design, functional details and craftsmanship.
BMW Concept
F450 GS.
The BMW Concept F 450 GS hints at the forthcoming series version of an uncompromising GS combining full control and agility with power and sportiness. Its centrepiece will be a characterful engine that drives the lightweight bike to peak performance.
BMW Vision
Driving Experience.
The BMW Vision Driving Experience pushes the boundaries of driving dynamics. The concept car is probably the fastest testbed in the world: a “driving machine” that delivers staggering torque of up to 18,000 Newton metres.
BMW Concept
Skytop.
The BMW Concept Skytop is the BMW Group’s design study and its latest one-off for the Concorso d’Eleganza Villa d’Este. Extraordinary in its elegance and design, it is this year’s entrant to the annual beauty contest for vintage cars and motorbikes on the shores of Lake Como in Italy.
BMW Concept
Speedtop.
This exclusive new concept car will be produced as a small series and available for purchase. It was presented by the BMW Group at the Concorso d’Eleganza Villa d’Este 2025, the renowned vintage car competition at Lake Como.
Brand and Design Studios.
BMW
The designs of the core BMW brand are developed in the dedicated BMW brand studio. Here, the team are as diverse as the various models they create – but share a passion for BMW. We also design for both the BMW i and BMW M brands. That means we get to combine our love of innovation and sustainability on the one hand with performance and luxury on the other.
MINI
In the MINI Design Studio about 15 creatives design the MINI models of years to come. Together, they explore every aspect of personal mobility to develop 100-percent customer-focused solutions. Working with their colleagues from Colour and Material Design, and Digital Customer Experience, the designers turn product and brand into a holistic experience that incorporates new technologies and innovative materials and gives MINI its unmistakable character: bold, emotional and unique. Thanks to the team, every new MINI will remain an authentic original and ready for the future, underpinned by an unconventional approach.
BMW Motorrad
The team at the BMW Motorrad Design Studio comprises all sorts of personalities. Each designer has their own style and their own biking world. During the design process, their different directions come together and manifest themselves in every new BMW Motorrad bike.
Rolls-Royce
The team at the Rolls-Royce Motorcars Design Studios create the models, optional extras and accessories of the exclusive luxury brand. The Bespoke and Coachbuild programmes see designers and customers work together in unique collaboration to create custom-built vehicles that are truly one-of-a-kind.
What sets BMW Group
designs apart?
We are the design studio of the BMW, BMW i, BMW M, MINI, Rolls-Royce and BMW Motorrad brands. We are based at the heart of the BMW Group – the Research and Innovation Centre in Munich. The home of future mobility design.
At BMW Group Design, we do things our way. Often, we surprise people with creations that touch their emotions and exceed their expectations. We design for joy. For trust. For desire.
The current leadership team at BMW Group Design works on innovative mobility concepts – for today and tomorrow.
We have over 500 employees from 40 different countries and four design studios around the world. Along with our Designworks subsidiary, we are present in all the major markets. The different nationalities, cultures, talents and approaches in our team make us what we are. But as different as our personalities may be, we all share a common goal: to shape the future.
Rooted in history – moving forward in design. Over the decades, we have developed iconic features for each of our various brands. With each new design, we pick up on and reinterpret them, adding a modern and contemporary twist while remaining true to our tradition.
Since the very beginning, we have been the people behind the brand experiences by the BMW Group. With a firm focus on the future, our company delivers innovative ideas and solutions.
Behind the scenes:
How we develop our concept cars.
From initial idea to finished car, our team carry out a multistage process of development, with designers and engineers working closely throughout. For an idea of what the process looks like, check out our gallery. Get an exclusive peek behind the scenes.
These are our designers.
Anders
Warming
Head of Advanced Design and BMW Group Designworks
Christian
Bauer
Head of Design User Experience BMW Group
Claudia
Fräßdorf
Head of Design Colours & Materials BMW Group
Maximilian
Missoni
Head of Design BMW – Upper mid-size & luxury class and BMW Alpina
Holger
Hampf
Head of Design MINI
Alexander
Buckan
Head of Design BMW Motorrad
