Vehicles by the BMW Group get their unique look from the way the individual brands create their own aesthetic embodiments of the latest technologies. In developing their designs, we focus very much on iconic design features, giving them a new and contemporary twist while keeping a clear sense of their historic roots. BMW Group concept cars and vision vehicles are unique prototypes and offer a glimpse into the future of automotive design and experiences.
For me, design is where art meets technology. At the BMW Group the products we develop set new standards in technology and sustainability. Our aim is to create designs that are more than just the sum of their parts: we want to create experiences that appeal to all the senses, and build a lasting emotional bond between customer and product.
Head of BMW Group Design
Concept cars: designing the new generation.
BMW Vision Neue Klasse X.
The BMW Vision Neue Klasse X combines aesthetics, technology and sustainability with the Neue Klasse philosophy. The upcoming Sports Activity Vehicle (SAV) offers flexibility and adaptability for improved driver-car interaction.
VISION NEUE KLASSE.
For us at the BMW Group, the BMW Vision Neue Klasse marks the dawn of a new era and offers a taste of what’s to come from the BMW brand. Clearly in the focus: electrification, digitalisation and circularity.
MINI ACEMAN.
The MINI Aceman is where the electric future and a global focus on digitalisation meet MINI’s iconic features and Creative Use of Space philosophy. The full range of MINI Moments – all in a single car.
CE 02.
Electrification reimagined: The BMW CE 02 takes urban mobility in a completely new direction. Half motorbike, half e-scooter, it’s a unique bike concept delivered with inspiring aesthetics.
BMW
The designs of the core BMW brand are developed in the dedicated BMW Markenstudio. Here, the team are as diverse as the various models they create – but share a passion for BMW. We also design for both the BMW i and BMW M brands. That means we get to combine our love of innovation and sustainability on the one hand with performance and luxury on the other.
MINI
The MINI Markenstudio is home to 30 designers who create the MINIs of the coming years. Our focus is very much on future mobility, and we set trends in all areas, from technology to innovative materials. We strive to bring out MINI’s unique, cheeky and emotional character while constantly coming back to its roots.
BMW Motorrad
The team at the BMW Motorrad Design Studio comprises all sorts of personalities. Each designer has their own style and their own biking world. During the design process, their different directions come together and manifest themselves in every new BMW Motorrad bike.
Rolls-Royce
The team at the Rolls-Royce Motorcars Design Studios create the models, optional extras and accessories of the exclusive luxury brand. The Bespoke and Coachbuild programmes see designers and customers work together in unique collaboration to create custom-built vehicles that are truly one-of-a-kind.
Designworks
Designworks is a subsidiary of the BMW Group. An inspiring studio that sparks the imagination, not just for us but for customers outside the BMW Group as well.
Its three studios in Los Angeles, Munich and Shanghai create ambitious visions for the future, seeking to make their mark in the world and change it for the better.
WHAT SETS BMW GROUP DESIGNS APART?
We are the design studio of the BMW, BMW i, BMW M, MINI, Rolls-Royce and BMW Motorrad brands. We are based at the heart of the BMW Group – the Research and Innovation Centre in Munich. The home of future mobility design.
At BMW Group Design, we do things our way. Often, we surprise people with creations that touch their emotions and exceed their expectations. We design for joy. For trust. For desire.
We have over 500 employees from 40 different countries and four design studios around the world. Along with our Designworks subsidiary, we are present in all the major markets. The different nationalities, cultures, talents and approaches in our team make us what we are. But as different as our personalities may be, we all share a common goal: to shape the future.
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Rooted in history – moving forward in design. Over the decades, we have developed iconic features for each of our various brands. With each new design, we pick up on and reinterpret them, adding a modern and contemporary twist while remaining true to our tradition.
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Since the very beginning, we have been the people behind the brand experiences by the BMW Group. With a firm focus on the future, our company delivers innovative ideas and solutions.
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BEHIND THE SCENES: HOW WE DEVELOP OUR CONCEPT CARS.
From initial idea to finished car, our team carry out a multistage process of development, with designers and engineers working closely throughout. For an idea of what the process looks like, check out our gallery. Get an exclusive peek behind the scenes.
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These are our designers.
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