Investor Relations

First foreign company in China to obtain a Ride-Hailing license +++ Ride-Hailing to complement existing Car-Sharing business

Munich. Today, the BMW Group announced the launch of its Ride-Hailing service in Chengdu, the capital city of the Chinese province Sichuan as part of its premium mobility brand ReachNow. The BMW Group is the first foreign company in China to obtain a license to operate a Ride-Hailing service. By adding an additional premium mobility option to its existing Car-Sharing business in China, the company seeks to further expand its mobility services offering.

“We are excited to offer our new premium Ride-Hailing service in Chengdu, one of the largest Ride-Hailing hubs in the world embracing mobility solutions for a sustainable urban future” said Peter Schwarzenbauer, member of the Board of Management of BMW AG, responsible for MINI, Rolls-Royce, BMW Motorrad, Customer Engagement and Digital Business Innovation BMW Group. “Half our fleet of 200 BMW 5 Series are sustainable plug-in-hybrid vehicles and our highly skilled and trained drivers will ensure an exciting premium mobility experience,” he added.

BMW deliveries grow 1.6% in November, up 1.8% in year-to-date +++ All three major sales regions contributed to year-to-date growth +++ November sees double-digit increase in China, Germany +++ Best-ever single month for BMW Group electrified sales +++ Every fifth BMW 5 Series sedan delivered is electrified

Munich. The BMW Group has achieved sales growth both in November and the year to date, despite the current very volatile market situation. In November, the company delivered 222,462 vehicles to customers around the world, an increase of 0.8% compared with the same month last year. That result brings the company’s year-to-date sales total to 2,258,159, up 1.3% compared with the same period last year.

“As this challenging year draws to a close, we have sold more cars than ever before in November and the first eleven months of the year,” said Pieter Nota, Member of the Board of Management of BMW AG responsible for Sales and Brand BMW. “Our clear priority in a volatile market is profitable growth. November saw the launch of the new BMW X5, which has achieved significant sales in the few weeks it’s been available. In the USA, for example, over 5,000 X5 vehicles were delivered to customers last month. Meanwhile, November was also the best-ever single month for sales of our electrified vehicles, with almost 15,000 delivered worldwide,” Nota concluded.

Jens Thiemer new Head of Brand Steering and Marketing

Munich. From 1 January 2019, Jens Thiemer will be the new head of BMW Brand Management. Following his degree in business studies, Thiemer (46) has gained many years of experience in automotive brand management and marketing, both from a manufacturer’s and a consultant’s perspective.

“Brand management and marketing are crucial fields for a premium car company operating in today’s highly competitive environment,” said Pieter Nota, BMW AG Management Board Member for Sales and Brand BMW. “To ensure our continuing success in this very competitive business, we will be extending this area in the coming months. I am delighted that Jens Thiemer, a highly experienced marketing specialist, is joining us at this time,” Nota continued. “Our joint goal is to achieve a seamless brand experience for our customers, across all touchpoints.”