Sales increased in all major sales regions ++ BMW Group deliveries up 3.8% to 169,538 units ++ BMW sales increase by 3.4% to 148,400 vehicles ++ MINI brand sales climb 7.0% to 20,929 cars ++ BMW 5 Series sedan sales grow by 39.6% ++ BMW Group electrified vehicle sales increase by 36.7%
Munich. Following its seventh consecutive year of record sales, the world’s number one manufacturer of premium vehicles started 2018 with another record: the BMW Group has never sold so many cars in January as in this year. A total of 169,538 customers took delivery of a BMW, MINI or Rolls-Royce premium vehicle, an increase of 3.8% on the same month last year.
“We are driving the biggest model offensive in the company’s history and as availability ramps up in the course of the year, this will continue to come through in our sales results,” said Pieter Nota, Member of the Board of Management of BMW AG, responsible for Sales and Brand BMW. “Deliveries of the new BMW 5 Series sedan, for example, are up by 40%, while the introduction of the new BMW 6 Series GT has far more than doubled overall BMW 6 Series sales in the month. As we introduce more exciting new models like the all-new BMW X2 and increase supply of the BMW X3 in the second half of this year, I’m confident this record month is the start of another record year,” Nota continued.
Seventh consecutive year of record sales ++ Global sales total 2,463,526: up 4.1% ++ Record sales for BMW, MINI, BMW Motorrad ++ New all-time highs for both BMW i and BMW M
Munich. The BMW Group achieved its best-ever annual sales in 2017, the seventh consecutive year it has achieved a new annual record. This success was spread throughout the company with both BMW and MINI brands achieving new all-time high figures. BMW M and BMW i also achieved record sales, as did BMW Motorrad. With this sales result, the BMW Group reconfirms its position as the world’s leading premium automotive company.
Record sales for BMW
The company’s core BMW brand achieved a new all-time sales high, growing sales by 4.2% across the year, to total 2,088,283. BMW X vehicles continued to be significant growth drivers with sales of X vehicles up 9.6% compared to the previous year, despite limited availability of the BMW X3 due to the introduction of the new generation in November. The BMW 5 Series limousine, which underwent a model change during 2017, achieved growth of 55.2% (30,359) in December, with sales of the world’s leading premium business sedan up 6.3% (291,856) in the full year. Other models which contributed to the brand’s growth in 2017 include the BMW 1 Series (201,968 / +14.7%), and the BMW 7 Series (64,311 / +4.5%).
BMW Group firmly focused on future mobility ++ Sixt will remain key partner for BMW Group ++ DriveNow: over one million customers in 13 European cities
Munich. With the acquisition of Sixt SE’s stake in DriveNow, the BMW Group continues its systematic development as a customer-centric mobility company. Today’s signing is subject to approval by antitrust authorities. With this move, the world’s leading provider of premium mobility is offering customers efficient, sustainable mobility solutions from a single source. The rapidly growing field of mobility services is one of the cornerstones of the BMW Group’s corporate strategy NUMBER ONE > NEXT, as evidenced by the BMW Group expanding its offering in the areas of on-demand mobility (DriveNow and ReachNow), parking (ParkNow) and charging (ChargeNow) in a sustainable way. The acquisition of the Sixt shares is therefore the next logical step in this strategy, following the acquisition of Parkmobile LLC in early January of this year, a move which made the BMW Group the world’s leading provider of digital parking solutions.
“We have achieved extraordinary success with DriveNow over the past seven years – thanks to the efforts of the DriveNow employees and the excellent cooperation with our joint venture partner, Sixt. Sixt will remain a strong partner for us in the future,” said Peter Schwarzenbauer, member of the Board of Management of BMW AG, responsible for MINI, Rolls-Royce, BMW Motorrad, Customer Engagement and Digital Business Innovation BMW Group. “Our aim is to win 100 million customers for our premium mobility services by 2025. With DriveNow as a wholly-owned subsidiary, we have all options for continued strategic development of our services in our hands. Our experience with mobility services supports our development of future autonomous, electrified and connected fleets,” Schwarzenbauer continued.
Balanced Sales Distribution.
BMW Group Automobiles 2017.
MINI brand: 371,881
Rolls-Royce brand: 3,362
AUTOMOTIVE DELIVERIES BMW GROUP.
BMW, MINI & ROLLS-ROYCE.
Global Growth 4.1%. As of December 31, 2017.
SALES VOLUME OF AUTOMOBILES 2017.
CO2 EMISSIONS OF BMW GROUP AUTOMOBILES (EU-28).
EBIT MARGIN AUTOMOTIVE SEGMENT.
BMW GROUP TARGET 8-10%
EBIT automotive segment 7,836 mn. €
EBIT automotive segment 7,695 mn. €
EBIT automotive segment 5,862 mn. €
CAPITAL EXPENDITURE RATIO.
BMW GROUP TARGET <5%
Capital expenditure* 3,826 mn. €
Capital expenditure* 3,731 mn. €
Capital expenditure* 2,817 mn. €
RESEARCH & DEVELOPMENT RATIO (HGB).
BMW GROUP TARGET 5-5.5%
Research and development expenditure (HGB) 5,169 mn. €
Research and development expenditure (HGB) 5,164 mn. €
Research and development expenditure (HGB) 4,058 mn. €