sustainability campaign: motive


sustainability campaign: motive


We make the BMW GROUP sustainable.

The BMW Group is continuing to design the future and is constantly driving sustainability forwards with its innovations. The circular economy is the key to conserving resources and reducing carbon emissions. For us, circularity in particular means that at the end of their use phase, vehicles are used as a source of raw materials for new cars.

Our vehicles are already made from up to 30 per cent recycled and reused materials on average. We would like to continue increasing this amount. Fundamental research, detailed development and a clear focus on sustainability are employed to investigate each production process and find alternative raw materials. We are concentrating on raw materials that are procured in a responsible way, processed carbon-free or at least low in carbon and highly recyclable. In our search for innovative solutions, we adopt new perspectives and rethink conventional approaches. Our aspiration and our promise: we turn things around.

Sustainability and economic success go hand in hand at the BMW Group. As a premium manufacturer, we have the ambition to lead the way in the area of sustainability.
Oliver Zipse
Chairman of the Board of Management of BMW AG
Oliver Zipse

Our Holistic Approach to Sustainability in a movie.

Wirklich nachhaltig dank 360-Grad-Ansatz.


CO₂ reduction BMW Group automobiles in the European Union according to fleet target value (EU-27, WLTP)

102.1 g/km (tentatively)


105 g/km 


116 g/km


Our aspiration is to be the most successful and sustainable premium manufacturer for individual mobility.. Our company is committed to a course that is in line with the 1.5 degree target for limiting global warming. To this end, the BMW Group was the first German car manufacturer to join the Business Ambition for 1.5°C of the Science Based Targets Initiative and is committed to the goal of complete climate neutrality across the entire value chain by 2050 at the latest. On our way of consistently pursuing the path of emission reduction we also focus on the aims of the European Union: With emissions of around 116  grams per kilometre, according to WLTP, the company outperformed the fleet target limit of approx. 126 grams per kilometre by around ten grams in the EU, based on its own internal calculations. The key drivers for fulfilment of the fleet target were significantly higher sales of electrified vehicles in Europe and further increases in efficiency for conventional drive technologies. 


469   Mio. €


416   Mio. €


389   Mio. €


Our associates are our biggest strength. We believe that supporting and developing them is an important aspect of sustainability. That is why lifelong learning is an integral part of day-to-day work at the BMW Group. With a wide range of options for continuing education, especially in innovation areas such as digitalisation and electrification, we are investing in the performance capabilities and employability of our more than 120,000 colleagues – today, and in the future.








Annual sales of electric and electrified BMW vehicles continue to grow from year to year. We are pleased about this, of course, but the fight against climate change will require further efforts – not to mention, ambitious targets. Massive expansion of e-mobility will play a key role in this: Based on current market forecasts, the BMW Group expects at least 50 percent of its global sales to come from fully-electric vehicles in 2030. Over the next ten years or so, the company will release a total of about ten million fully-electric vehicles onto the roads.


Due diligence in the supply chain.

To support our supply chain due diligence, we set mandatory sustainability standards for our suppliers.



Company-wide reduction of CO₂ emissions is a common thread throughout the BMW Group’s value chain – from the supply chain, through production, to the use phase. We have set ourselves clear goals for this.

BMW Werk


At the BMW Group, responsibility is also about protecting nature’s finite resources. We are committed to the highest environmental and social standards at our own sites and throughout the supply chain.


Effective climate protection needs circularity. Conscious use of primary materials plays a key role in this for the BMW Group. We consider options for economical use of resources and recoverability during the design process and product development. Our guiding principle for the future is “secondary first”.

BMW Concept
employee in production


A pioneering spirit and ambition unite us. More than 120,000 dedicated colleagues deliver outstanding performance every day – creating the top-class mobility of the future.


For us, “Premium through responsibility” also means being committed to social progress.

Intercultural innovations

Respect for people and the environment.

We are committed to respecting human rights and environment-related standards. Discover how we meet this responsibility within the BMW Group and throughout the supply chain in the “Our Responsibility” section.


Want to gain a deeper insight into our pursuit of responsibility? Topic-specific documents are available in our download section, where you will find all the information you need on the BMW Group – from balance sheets and reports to announcements and analyses.

Further downloads from the area of sustainability can be found in the download center

BMW i4 edrive

Learn more about our objectives.

Only those who take action can have a real impact. That is why the BMW Group pursues ambitious sustainability goals. Learn what these are and how we intend to achieve them in the “Our goals” section.

World map


Explore the BMW Group’s 360-degree approach to sustainability with our interactive world map. Click on a location and learn more about the latest measures that we are implementing there.


The BMW Group wants to make the future sustainable. That is why we are working hard to respond to key challenges, such as climate protection and the scarcity of natural resources. We address the issues – even uncomfortable ones – in a diligent manner and offer transparent solutions. If you have any further questions or input on the topic of corporate responsibility, we would be happy to provide you with information on our visions and concrete goals.

Kai Zöbelein

Kai Zöbelein

Communications Environmental Sustainability.
Milena Pighi.

Milena Pighi

Communications Social Sustainability.

Responsibility – Contacts.

BMW Group
Petuelring 130
80788 München
Tel.: +49 (0)89-382-0

Page Overview: Sustainability & Responsibility