The Neue Klasse is not just a new car. It represents the redefinition of the BMW brand and thereby the whole new model generation being launched with the new BMW iX3. The Neue Klasse is the logical dawn of a new era of individual mobility for the BMW Group. In production, in development, in factory planning, in the electric drivetrain, in the display and control/operation concept, in the typical BMW driving experience, in design: much is being rethought and done differently. The result is a visionary model generation, characterised by electrification, digitalisation, circularity, a new design language – and next-level driving pleasure. The Neue Klasse makes individual mobility more intelligent, more human and more responsible.
The Neue Klasse:
The BMW Group enters a new era.
The Neue Klasse is our biggest future project and marks a huge leap in terms of technologies, driving experience and design. Practically everything about it is new. Our entire product range will benefit from the innovations of the Neue Klasse – regardless of the drive technology.
With the Neue Klasse, we have crafted a technological masterpiece. The impressive synergy between a powerful engine and a rapid charging system is truly remarkable. The seamless integration of Panoramic iDrive with advanced driver assistance systems is consistently evident. With the 'Heart of Joy', we elevate the joy of driving to an exhilarating new level.
The launch of the Neue Klasse is a milestone for BMW – the dawn of a new era. We have made a bold, systematic leap forward with our new technology clusters and throughout the development process. The latest 800V Gen6 eDrive technology, the revolutionary BMW Panoramic iDrive, four superbrains with the Heart of Joy, and the new design language elevate the typical BMW Sheer Driving Pleasure to a whole new level. The new BMW iX3 is the spearhead of the Neue Klasse. This unique technology leap will be rolled out to the entire BMW portfolio by the end of 2027 – regardless of the drive type.
The design of the Neue Klasse provides a very modern interpretation of what BMW has always stood for. With our new design language, the new BMW iX3 looks future-focused, modern and timeless – but above all, more BMW than ever.
Road to Neue Klasse.
06/2025
03/2025
03/2024
09/2023
01/2023
06/2022
09/2021
03/2021
An exciting journey: the developing of the Neue Klasse.
The new BMW iX3: the first Neue Klasse model.
BMW iX3
A fully electric SAV.
The BMW iX3, the first model of the new vehicle generation, brings the pioneering technology innovations into series production for the first time. The sixth-generation BMW eDrive powertrain sets standards in efficiency and range, BMW Panoramic iDrive elevates intuitive operation and driver focus to a new level, the Heart of Joy drivetrain and driving dynamics management enables unmatched dynamism and precision, and the new design language is reduced, characterful and timeless.
805
Up to
0
km of electric range (WLTP)*
Enabled by 800V technology, cylindrical battery cells with 20% higher energy density and numerous efficiency technologies.
400
Maximum charging rate of
0
kilowatts*
A maximum charging rate of 400 kW enables 372 km (231 miles) of range to be added in just 10 minutes of charging.
* BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO2 emissions combined: 0 g/km; CO2-class: A; WLTP electric range: 679-805 km.
The Neue Klasse Technologies.
The Neue Klasse within the Company.
Company
BMW Group Keynote:
World Premiere of the new BMW iX3.
Experience the world premiere of the new BMW iX3, the first model of the Neue Klasse, at the IAA Mobility 2025 in Munich.
Innovation
Four “Superbrains“
for the Neue Klasse.
Smarter, more efficient, more powerful: The BMW Group presents an innovative combination of soft- and hardware for the Neue Klasse. Find out more about its four superbrains.
Production
BMW iFACTORY:
The target image of vehicle production.
BMW Group production is above all one thing: future-oriented. With the BMW iFactory, automobile production is being reimagined – state-of-the-art technology paired with sustainable strategic orientation serves as the recipe for success. From the new site in Debrecen to the main plant in Munich: the BMW Group transforms modern mobility plants.
Sustainability
A Pioneer in
Holistic Product Sustainability.
The BMW iX3 sets standards in terms of product sustainability across its lifecycle – with a focus on decarbonisation and resource conservation.
With the BMW iX3, we have been able to reduce CO₂e emissions from the supply chain by 35 percent. We did it by using renewable energy and around one-third secondary materials, but also through product and process innovations. The Gen6 battery cells in the high-voltage battery, for example, comprise 50 percent secondary cobalt, lithium and nickel. The entire vehicle was systematically developed according to the principle of „Design for Circularity“.
Innovation
Efficient round cell batteries
for more range and faster charging.
The BMW Group has set up corresponding centres of excellence to rapidly and comprehensively develop battery cells and electric drive technology for the Neue Klasse even further. At the end of 2022, the competence center for battery cell production in Parsdorf near Munich has started its commissioning. Here, more than 80 experts will soon be researching the near-series production of lithium-ion battery cells. For large-scale production of the round cells developed specifically for the Neue Klasse, the BMW Group currently contracted five battery cell factories with partners worldwide with a total annual capacity of 70 gigawatt hours.
