The Neue Klasse BMW Group enters
a new era.

The BMW Group is the first automotive manufacturer to launch a completely newly developed digital nervous system for all drive variants and vehicle segments. It is more intelligent, more powerful and more efficient – and will be used for the first time in the Neue Klasse models. Four high-power computers, also called “superbrains”, pool the processing power for the most important customer functions of infotainment, automated driving and driving dynamics, as well as basic functions such as vehicle access, climate and comfort. The four superbrains offer more than 20 times the processing power of the current vehicle generation and their performance is designed for future software and function updates, including experiential AI features. One of the integral components of the digital nervous system is the radically simplified wiring harness, which has 600 metres less wiring and is 30% lighter than the previous generation.

The BMW Group presents the BMW Vision Neue Klasse. The Vision Vehicle is a sporty sedan and gives an exciting foretaste of the next generation of these vehicles from the core BMW brand. With the BMW Vision Neue Klasse, the BMW Group combines technologies from the key areas of electrification, digitalisation and circularity. The Vision Vehicle represents the full spectrum of innovations with which the BMW Group demonstrates its future viability – in a revolutionary design that will shape the design language of all future BMW models from 2025.

With the Neue Klasse, the BMW Group is achieving a radical technological leap. The basis is a vehicle architecture uncompromisingly focused on electric drives and the latest generation of technology clusters. 

With the Neue Klasse, the BMW Group also combines the implementation of a visionary strategy for the automotive production of the future. On 1 June 2022, the foundation stone for the plant in Debrecen, Hungary is laid – a groundbreaking facility that is the perfect embodiment of the strategic production objectives: efficient, precise and flexible, driven by data science and artificial intelligence. The name BMW iFACTORY reflects a guiding principle that will be implemented in all BMW Group plants worldwide in the future.

BMW is also setting new standards in purchasing: when awarding contracts, CO₂ emissions and the percentage of secondary materials are fixed criteria in decision-making – integral elements in the process rather than added extras.

BMW already reinvented itself at the start of the 1960s: With the presentation of the BMW 1500 at the IAA 1961 show, the Neue Klasse reflected a fresh zeitgeist – young, dynamic and progressive. The compact sedan in a sporty three-box design made such a huge impression around the world that demand far exceeded production capacities. The associated changes in almost all areas of the company laid the foundations for the BMW brand as we know it today.

After many decades of repeatedly demonstrating its innovative strength, the BMW Group announces another quantum leap in mid-2021. The fact that BMW is picking up the name “Neue Klasse” again for the launch of this new model generation is a clear signal of its relevance for the future.