A place for vision: the BMW Group.
Eighth consecutive year of record sales +++ Best-ever sales figures for BMW, Rolls-Royce and BMW Motorrad +++ BMW sales up 1.8%: 2,125,026 sold worldwide +++ More than 140,000 electrified vehicles delivered worldwide +++ Sales surge at BMW M GmbH: more than 100,000 sold +++ Positive sales outlook for 2019: further growth expected
Munich. The BMW Group has achieved its eighth consecutive annual sales record with a total of 2,490,664 (+1.1%) BMW, MINI and Rolls-Royce delivered around the world in 2018. Best-ever figures were achieved by both BMW and Rolls-Royce, while the company’s portfolio of electrified BMW and MINI vehicles grew sales by 38.4% compared with the previous year. This sales result reconfirms the BMW Group’s position as the world’s number one premium automotive manufacturer.
Positive outlook for 2019: sales growth expected to continue
Looking ahead to the next 12 months, the BMW Group believes its ongoing model offensive will result in continuing sales growth. “While we expect market conditions to remain challenging this year, new models like the all-new BMW X7 and the seventh generation of the BMW 3 Series, combined with an ever-greater focus on our customers and their needs, mean we at the BMW Group will continue on our successful course. We expect to grow sales slightly in 2019, while maintaining our clear focus on profitability,” said Pieter Nota, Member of the Board of Management of BMW AG responsible for Sales and Brand BMW.
Worldwide deliveries increase by 0.9% to 165,566 vehicles +++ BMW Motorrad continues on its path of growth +++ Focus on new markets and new segments and continue with model initiative
Munich. BMW Motorrad sold more motorcycles and maxi scooters in 2018 than ever before. Compared to the strong previous year, deliveries increased by a further 0.9%. As of December 2018 a total of 165,566 vehicles (previous year 164,153 units) were delivered to customers.
Dr. Markus Schramm, Head of BMW Motorrad: “2018 was another very successful year for BMW Motorrad. We achieved a sales record for the eighth time in succession. I would like to thank our customers most sincerely for the great trust they have placed in us again in 2018.
With this next sales record, BMW Motorrad takes another great step towards reaching its planned sales target of 200,000 units in the year 2020.
Market accounts for over 40% of BMW 7 Series sales +++ Local production of seventh BMW model in China announced +++ China’s crucial role in corporate strategy NUMBER ONE>NEXT
Shanghai.The BMW Group today celebrated the world premiere of the striking new BMW 7 Series in Shanghai, China. The choice of location for the event underlined the significance of the Chinese market for the company’s new flagship model: in 2018, 44% of global BMW 7 Series sales were made to customers in China (ca. 24,500 units). With the current ongoing launch of a whole range of new models, including the BMW 8 Series range and the BMW X7, today’s event was also an opportunity to showcase the BMW Group’s new luxury line-up. China will be a key market for these luxury vehicles.
Speaking at the event, Harald Krüger, Chairman of the Board of Management of BMW AG and his two colleagues Nicolas Peter, Board Member for Finance and Pieter Nota, Board Member for Sales and Brand BMW, also underlined the wide-ranging strategic importance of China for every aspect of the company. China has been the BMW Group’s biggest single sales market since 2013, and the country is also home to the company’s most extensive R&D and production operations anywhere outside Germany.
BMW Group key figures.
Who we are.
The BMW Group company profile.
The special fascination of the BMW Group not only lies in its products and technology, but also in the company’s history, written by inventors, pioneers and brilliant designers. Today, the BMW Group, with its 30 production and assembly facilities in 14 countries as well as a global sales network, is the world’s leading manufacturer of premium automobiles and motorcycles, and provider of premium financial and mobility services.
Production today and tomorrow.
The BMW Group sets trends in production technology and sustainability as an innovation leader with an intelligent material mix, a technological shift towards digitalisation and resource-efficient production. At the same time, flexibility and continuous optimisation of value chains ensure competitiveness.
Sustainability: the guiding principle for all our actions.
Long-term thinking and responsible action are the basis of economic success. Ecological and social sustainability, comprehensive product responsibility and a clear commitment to conserving resources are therefore an integral part of our strategy. With Efficient Dynamics, the BMW Group consistently implements the principle of sustainable mobility and is steadily reducing its vehicles’ fuel consumption and emissions.
Production today and tomorrow.
Five BMW Group milestones.
BMW can trace its roots back to Karl Rapp and Gustav Otto. In 1916, the Flugmaschinenfabrik Gustav Otto company had merged into Bayerische Flugzeug-Werke AG (BFW) at government behest. Elsewhere, in 1917, the Rapp Motorenwerke company became Bayerische Motoren Werke GmbH, which was duly converted into an AG (public limited company) in 1918. BMW AG subsequently transferred its engine construction operations – including the company and brand names – to BFW in 1922. The date of BFW’s founding, 7 March 1916, has therefore gone down in history as the foundation date of Bayerische Motoren Werke AG.
Discover historyBMW announced its first motorcycle, the R 32, to great excitement in 1923. Until then the company had only supplied engines rather than complete vehicles. The basic concept of the original BMW Motorrad model – a boxer engine with longitudinally positioned cylinders and shaft drive –continues to be employed in the company’s motorcycles to this day.
Discover historyBMW's first post-war automobile was the 501, built from 1952 onwards. A large saloon capable of seating up to six people, it was powered by an enhanced version of the six-cylinder engine used in the pre-war BMW 326. As a luxury car, the BMW 501 was not a commercial success, but it nevertheless restored BMW's status as a manufacturer of high-quality cars.
Discover historyThe Rosslyn plant near Pretoria, South Africa, became the first production location outside of Germany for the modern BMW Group. In 1972, the BMW Board of Management decided to take over the entire Rosslyn facility constructed by the local importer. Assembly of the Glas 1800 SA model had started in 1967 and was later followed by the BMW 2000 SA. After major investments, production of BMW 3 Series vehicles was launched there at the beginning of 1984.
Discover historyStrategy Number ONE aligns the BMW Group with two targets: to be profitable and to enhance long-term value – from a technological, structural and cultural perspective. The mission statement up to the year 2020 is to become the world’s leading provider of premium products and premium services for individual mobility.
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