BMW World in the evening sun, with the 4 cylinder building in the background.
A place for vision: the BMW Group.
BMW i3 in Fahrt vor Skyline.
Rethinking mobility: the BMW Group.
Robots support employees in production.
A new way of working: the BMW Group.
Children discovering the BMW Group Junior Campus.
A member of society: the BMW Group.

A place for vision: the BMW Group.

First foreign company in China to obtain a Ride-Hailing license +++ Ride-Hailing to complement existing Car-Sharing business

Munich. Today, the BMW Group announced the launch of its Ride-Hailing service in Chengdu, the capital city of the Chinese province Sichuan as part of its premium mobility brand ReachNow. The BMW Group is the first foreign company in China to obtain a license to operate a Ride-Hailing service. By adding an additional premium mobility option to its existing Car-Sharing business in China, the company seeks to further expand its mobility services offering.

“We are excited to offer our new premium Ride-Hailing service in Chengdu, one of the largest Ride-Hailing hubs in the world embracing mobility solutions for a sustainable urban future” said Peter Schwarzenbauer, member of the Board of Management of BMW AG, responsible for MINI, Rolls-Royce, BMW Motorrad, Customer Engagement and Digital Business Innovation BMW Group. “Half our fleet of 200 BMW 5 Series are sustainable plug-in-hybrid vehicles and our highly skilled and trained drivers will ensure an exciting premium mobility experience,” he added.

GO TO ARTICLE

BMW deliveries grow 1.6% in November, up 1.8% in year-to-date +++ All three major sales regions contributed to year-to-date growth +++ November sees double-digit increase in China, Germany +++ Best-ever single month for BMW Group electrified sales +++ Every fifth BMW 5 Series sedan delivered is electrified

Munich. The BMW Group has achieved sales growth both in November and the year to date, despite the current very volatile market situation. In November, the company delivered 222,462 vehicles to customers around the world, an increase of 0.8% compared with the same month last year. That result brings the company’s year-to-date sales total to 2,258,159, up 1.3% compared with the same period last year.

“As this challenging year draws to a close, we have sold more cars than ever before in November and the first eleven months of the year,” said Pieter Nota, Member of the Board of Management of BMW AG responsible for Sales and Brand BMW. “Our clear priority in a volatile market is profitable growth. November saw the launch of the new BMW X5, which has achieved significant sales in the few weeks it’s been available. In the USA, for example, over 5,000 X5 vehicles were delivered to customers last month. Meanwhile, November was also the best-ever single month for sales of our electrified vehicles, with almost 15,000 delivered worldwide,” Nota concluded.

GO TO ARTICLE

Jens Thiemer new Head of Brand Steering and Marketing

Munich. From 1 January 2019, Jens Thiemer will be the new head of BMW Brand Management. Following his degree in business studies, Thiemer (46) has gained many years of experience in automotive brand management and marketing, both from a manufacturer’s and a consultant’s perspective.

“Brand management and marketing are crucial fields for a premium car company operating in today’s highly competitive environment,” said Pieter Nota, BMW AG Management Board Member for Sales and Brand BMW. “To ensure our continuing success in this very competitive business, we will be extending this area in the coming months. I am delighted that Jens Thiemer, a highly experienced marketing specialist, is joining us at this time,” Nota continued. “Our joint goal is to achieve a seamless brand experience for our customers, across all touchpoints.”

GO TO ARTICLE

BMW Group key figures (2017).

129932
employees
117664
(90.5%) employees in Automotive segment.
3506
(2.7%) employees in the Motorcycles segment.
8645
(6.7%) employees in the Financial Services segment.
4750
apprentices
103080
electrified vehicles delivered (BEV + PHEV).
30
production locations in 14 countries.
2463526
automobiles delivered to customers. (BMW, MINI and Rolls-Royce Motor Cars)
164153
Motorcycles delivered.
98678000000
euros revenue.

Who we are.

BMW Group Prototyp Hydrogen Fuel Cell.

The BMW Group company profile.

The special fascination of the BMW Group not only lies in its products and technology, but also in the company’s history, written by inventors, pioneers and brilliant designers. Today, the BMW Group, with its 30 production and assembly facilities in 14 countries as well as a global sales network, is the world’s leading manufacturer of premium automobiles and motorcycles, and provider of premium financial and mobility services.

Interior of BMW vehicle without driver, with motion blur.

Production today and tomorrow.

The BMW Group sets trends in production technology and sustainability as an innovation leader with an intelligent material mix, a technological shift towards digitalisation and resource-efficient production. At the same time, flexibility and continuous optimisation of value chains ensure competitiveness.

Artwork zur Technologie Efficient Dynamics.

Sustainability: the guiding principle for all our actions.

Long-term thinking and responsible action are the basis of economic success. Ecological and social sustainability, comprehensive product responsibility and a clear commitment to conserving resources are therefore an integral part of our strategy. With Efficient Dynamics, the BMW Group consistently implements the principle of sustainable mobility and is steadily reducing its vehicles’ fuel consumption and emissions.

Production today and tomorrow.

Karosserieteile in der BMW Produktion.

The BMW Group sets trends in production technology and sustainability as an innovation leader with an intelligent material mix, a technological shift towards digitalisation and resource-efficient production. At the same time, flexibility and continuous optimisation of value chains ensure competitiveness.

The diverse world of the BMW Group: selected examples.

play

BMW Group Designworks USA.

Design consultancy with a focus on mobility and product design: Designworks handles everything from ballpoint pens to luxury yachts – gaining comprehensive insights into the world of brands, companies and consumers. This diversity also benefits the BMW Group. The design studio is responsible for repeatedly challenging and inspiring BMW, MINI and Rolls Royce teams with external perspectives.

BMW Group environmental wind tunnel in Munich.

Environmental wind tunnel, Research and Innovation Centre, Munich.

The BMW Group is committed to vehicle safety. The operational and road safety of our vehicles must therefore be assured in all weather conditions. Practically all relevant environmental situations can be simulated in the modern environmental wind tunnel at the BMW Group’s Munich Research and Innovation Centre – from wind speeds up to 250 km/h to extreme temperatures of minus 20 degrees Celsius. As well as enhancing vehicle safety, this also allows fuel economy and emissions of future model generations to be optimised.

Robotic arm supports employees in BMW production.

Innovative robot systems at Plant Spartanburg.

Until recently, final assembly was one of the few areas with only limited use of robots. That was until BMW Group Plant Spartanburg installed the first lightweight robots on its door assembly line. These innovative production systems significantly improve everyday working conditions for staff – because the well-being of its employees is top priority for the BMW Group.

BMW vehicle pick-up at BMW Welt in Munich.

Vehicle collection at BMW Welt Munich.

With its ground-breaking architecture, BMW Welt is the heart of all BMW Group brands – BMW, with its BMW M and BMW i sub-brands; MINI; Rolls-Royce Motor Cars; and BMW Motorrad. Its exhibitions and new vehicles delivery are highlights for automobile fans from around the world. Visitors can enjoy a varied programme of events and sample the culinary delights of its several restaurants. Children and teenagers can participate in tours and workshops at the Junior Campus.

Five BMW Group milestones.

BMW was founded in 1919 as a manufacturer of aircraft engines.
1916 Establishment of BMW.

BMW can trace its roots back to Karl Rapp and Gustav Otto. In 1916, the Flugmaschinenfabrik Gustav Otto company had merged into Bayerische Flugzeug-Werke AG (BFW) at government behest. Elsewhere, in 1917, the Rapp Motorenwerke company became Bayerische Motoren Werke GmbH, which was duly converted into an AG (public limited company) in 1918. BMW AG subsequently transferred its engine construction operations – including the company and brand names – to BFW in 1922. The date of BFW’s founding, 7 March 1916, has therefore gone down in history as the foundation date of Bayerische Motoren Werke AG.

Discover history
Snapshot showing production of the first BMW motorcycle in 1923.
1923 BMW R 32 – the first BMW motorcycle.

BMW announced its first motorcycle, the R 32, to great excitement in 1923. Until then the company had only supplied engines rather than complete vehicles. The basic concept of the original BMW Motorrad model – a boxer engine with longitudinally positioned cylinders and shaft drive –continues to be employed in the company’s motorcycles to this day.

Discover history
BMW presented the 501 in 1951.
1951 The BMW 501 – the first post-war BMW car.

BMW's first post-war automobile was the 501, built from 1952 onwards. A large saloon capable of seating up to six people, it was powered by an enhanced version of the six-cylinder engine used in the pre-war BMW 326. As a luxury car, the BMW 501 was not a commercial success, but it nevertheless restored BMW's status as a manufacturer of high-quality cars.

Discover history
BMW launches production in South Africa.
1972 BMW starts up in South Africa.

The Rosslyn plant near Pretoria, South Africa, became the first production location outside of Germany for the modern BMW Group. In 1972, the BMW Board of Management decided to take over the entire Rosslyn facility constructed by the local importer. Assembly of the Glas 1800 SA model had started in 1967 and was later followed by the BMW 2000 SA. After major investments, production of BMW 3 Series vehicles was launched there at the beginning of 1984.

Discover history
The BMW Group opened BMW Welt in Munich in 2007.
2007 Strategy Number ONE.

Strategy Number ONE aligns the BMW Group with two targets: to be profitable and to enhance long-term value – from a technological, structural and cultural perspective. The mission statement up to the year 2020 is to become the world’s leading provider of premium products and premium services for individual mobility.

Discover history
  • 1916
  • 1923
  • 1951
  • 1972
  • 2007

Contacts.

If you are unable to find the information you are looking for on the BMW Group website, please do not hesitate to contact our Customer Service:

Write e-mail