BMW World in the evening sun, with the 4 cylinder building in the background.
A place for vision: the BMW Group.
BMW i3 in Fahrt vor Skyline.
Rethinking mobility: the BMW Group.
Robots support employees in production.
A new way of working: the BMW Group.
Children discovering the BMW Group Junior Campus.
A member of society: the BMW Group.

A place for vision: the BMW Group.

Long-term strategic cooperation planned +++ Next generation of technologies for driver assistance systems and highly automated driving on highways (SAE Level 3 and Level 4) +++ Goal: a flexible platform and shorter innovation cycles +++ Technology to be market ready by mid-2020s +++ Klaus Fröhlich: Consistent pursuit of scalable platform strategy and pooling of expertise from two technology leaders +++ Ola Källenius: Working with the right partners, we want to continue enhancing this technology and get it ready for the road.

Munich/Stuttgart. The BMW Group and Daimler AG are to join forces on automated driving. Initially, the focus will be on advancing the development of next-generation technologies for driver assistance systems, automated driving on highways and parking features (up to SAE Level 4). The two companies have signed a Memorandum of Understanding to jointly develop this technology, which is key for future mobility. The BMW Group and Daimler AG view their partnership as a longterm, strategic cooperation and aim to make next-level technologies widely available by the middle of the coming decade.

“As we continue to pursue our strategy, we are combining the expertise of two technology leaders. At the BMW Group, long-term partnerships within a flexible, scalable, non-exclusive platform are fundamental to advancing the industrialisation of autonomous driving. Combining the key expertise of our two companies will boost our innovative strength and speed up the spread of this technology,” said Klaus Fröhlich, Member of the Board of Management of BMW AG, Development.

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Game-changing new player to enter growing market for urban mobility +++ Vision: all-electric, autonomous, on-demand mobility +++ Five joint ventures to be established: REACH NOW, CHARGE NOW, FREE NOW, PARK NOW, and SHARE NOW +++ Services already have roughly 60 million customers worldwide +++ Plans to create up to 1,000 new jobs worldwide +++ BMW Group and Daimler AG to share investments and maximize chances

Berlin. The BMW Group and Daimler AG are pooling their mobility services to create a new global player providing sustainable urban mobility for customers. The two companies are investing more than €1 billion in total to develop and more closely intermesh their offerings for car-sharing, ride-hailing, parking, charging and multimodal transport. The cooperation comprises five joint ventures: REACH NOW for multimodal services, CHARGE NOW for charging, FREE NOW for taxi ride-hailing, PARK NOW for parking and SHARE NOW for car-sharing.

“Our mobility services have developed a strong customer base and we are now taking the next strategic step. We are pooling the strength and expertise of 14 successful brands and investing more than €1 billion to establish a new player in the fast-growing market for urban mobility,” said Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. “By creating an intelligent network of joint ventures, we will be able to shape current and future urban mobility and draw maximum benefit from the opportunities opened up by digitalization, shared services and the increasing mobility needs of our customers. Further cooperations with other providers, including stakes in startups and established players, are also a possible option.”

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Group deliveries increase 0.5% to 170,463 +++ BMW sales up 0.8% to 149,616 +++ Mainland China main growth driver +++ BMW i3 sales increase 30.4% +++ Nota: “Further growth expected this year”

Munich. The BMW Group has started 2019 with a positive sales result: global deliveries of the company’s three premium automotive brands increased by 0.5% in January, with a total of 170,463 BMW, MINI and Rolls-Royce cars delivered to customers. This is the company’s strongest-ever start to a year, achieved despite the current headwinds affecting the industry in several markets.

“We’re pleased to have achieved a sales increase in January, despite the challenging market conditions around the world,” said Pieter Nota, Member of the Board of Management of BMW AG responsible for Sales and Brand BMW. “We do expect slight growth in 2019, although the model changeover of the BMW 3 Series, our top-selling model, will impact sales in the first quarter. Growth will be driven mainly by full availability of the BMW X5, the introduction of the all-new BMW X7 and, of course the seventh generation of the BMW 3 Series. In January, I was also pleased to see sales of our electrified vehicles grow, despite model changeovers of two key models. By the end of this year, the number of BMW Group electrified vehicles on the roads around the world will total more than half a million.”

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BMW Group key figures.

129932
employees (2017).
117664
(90.5%) employees in Automotive segment (2017).
3506
(2.7%) employees in the Motorcycles segment (2017).
8645
(6.7%) employees in the Financial Services segment (2017).
4750
apprentices (2017).
142617
electrified vehicles delivered (BEV + PHEV) (2018).
30
production locations in 14 countries (2018).
2490664
automobiles delivered to customers (2018). (BMW, MINI and Rolls-Royce Motor Cars)
165566
Motorcycles delivered (2018).
98678000000
euros revenue (2017).

Who we are.

BMW Group Prototyp Hydrogen Fuel Cell.

The BMW Group company profile.

The special fascination of the BMW Group not only lies in its products and technology, but also in the company’s history, written by inventors, pioneers and brilliant designers. Today, the BMW Group, with its 30 production and assembly facilities in 14 countries as well as a global sales network, is the world’s leading manufacturer of premium automobiles and motorcycles, and provider of premium financial and mobility services.

Interior of BMW vehicle without driver, with motion blur.

Production today and tomorrow.

The BMW Group sets trends in production technology and sustainability as an innovation leader with an intelligent material mix, a technological shift towards digitalisation and resource-efficient production. At the same time, flexibility and continuous optimisation of value chains ensure competitiveness.

Artwork zur Technologie Efficient Dynamics.

Sustainability: the guiding principle for all our actions.

Long-term thinking and responsible action are the basis of economic success. Ecological and social sustainability, comprehensive product responsibility and a clear commitment to conserving resources are therefore an integral part of our strategy. With Efficient Dynamics, the BMW Group consistently implements the principle of sustainable mobility and is steadily reducing its vehicles’ fuel consumption and emissions.

Production today and tomorrow.

Karosserieteile in der BMW Produktion.

The BMW Group sets trends in production technology and sustainability as an innovation leader with an intelligent material mix, a technological shift towards digitalisation and resource-efficient production. At the same time, flexibility and continuous optimisation of value chains ensure competitiveness.

Five BMW Group milestones.

BMW was founded in 1919 as a manufacturer of aircraft engines.
1916 Establishment of BMW.

BMW can trace its roots back to Karl Rapp and Gustav Otto. In 1916, the Flugmaschinenfabrik Gustav Otto company had merged into Bayerische Flugzeug-Werke AG (BFW) at government behest. Elsewhere, in 1917, the Rapp Motorenwerke company became Bayerische Motoren Werke GmbH, which was duly converted into an AG (public limited company) in 1918. BMW AG subsequently transferred its engine construction operations – including the company and brand names – to BFW in 1922. The date of BFW’s founding, 7 March 1916, has therefore gone down in history as the foundation date of Bayerische Motoren Werke AG.

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Snapshot showing production of the first BMW motorcycle in 1923.
1923 BMW R 32 – the first BMW motorcycle.

BMW announced its first motorcycle, the R 32, to great excitement in 1923. Until then the company had only supplied engines rather than complete vehicles. The basic concept of the original BMW Motorrad model – a boxer engine with longitudinally positioned cylinders and shaft drive –continues to be employed in the company’s motorcycles to this day.

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BMW presented the 501 in 1951.
1951 The BMW 501 – the first post-war BMW car.

BMW's first post-war automobile was the 501, built from 1952 onwards. A large saloon capable of seating up to six people, it was powered by an enhanced version of the six-cylinder engine used in the pre-war BMW 326. As a luxury car, the BMW 501 was not a commercial success, but it nevertheless restored BMW's status as a manufacturer of high-quality cars.

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BMW launches production in South Africa.
1972 BMW starts up in South Africa.

The Rosslyn plant near Pretoria, South Africa, became the first production location outside of Germany for the modern BMW Group. In 1972, the BMW Board of Management decided to take over the entire Rosslyn facility constructed by the local importer. Assembly of the Glas 1800 SA model had started in 1967 and was later followed by the BMW 2000 SA. After major investments, production of BMW 3 Series vehicles was launched there at the beginning of 1984.

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The BMW Group opened BMW Welt in Munich in 2007.
2007 Strategy Number ONE.

Strategy Number ONE aligns the BMW Group with two targets: to be profitable and to enhance long-term value – from a technological, structural and cultural perspective. The mission statement up to the year 2020 is to become the world’s leading provider of premium products and premium services for individual mobility.

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  • 1916
  • 1923
  • 1951
  • 1972
  • 2007

Contacts.

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