Robust results within full-year guidance: BMW Group has a successful start to 2024

+++ Consistent strategic implementation: Dynamic BEV ramp-up aligned with profitability, as planned +++ BEV ramp-up continued as planned: 28% growth to around 83,000 BEVs in Q1 +++ BMW brand sales increased by 2.5% +++ Deliveries of models in the upper price segment rise by over 20% +++ Group EBT margin above target of >10% in Q1 +++ EBIT margin within the target range of 8-10% for nine consecutive quarters +++ Outlook for 2024 confirmed +++ Zipse: “Past nine quarters show continuity and reliability.” +++


Munich. The BMW Group continues its successful course in 2024: parallel to its dynamic BEV ramp-up, the company achieved its margin targets. In the first three months of the year, the company delivered around 83,000 all-electric vehicles from its BMW, MINI and Rolls-Royce brands and increased BEV sales by around 28 percent. The BMW brand overall increased its sales by 2.5%. At the same time, the EBIT margin in the Automotive segment of 8.8 percent was within the target range of 8-10 percent, according to the full-year guidance. At 11.4 percent, the EBT margin at Group level was above the strategic target of >10 percent.

After the challenges of the corona pandemic and semiconductor availability, the company has consistently delivered quarter by quarter within its 8-10% strategic EBIT corridor since Q1 2022. This has been achieved in parallel to its rapid ramp-up of electric mobility: Over the past two years, the BMW Group delivered more than 1.1 million electrified vehicles to customers. More than 60 percent of these were purely electric BEV models. The BEV share continues to rise steadily, as planned. 

BMW Group continues on BEV growth path: Milestone of one million fully-electric vehicles reached

+++ BMW Group sales climb to 594,671 units in first quarter +++ Growth drivers: fully-electric vehicles and models from high-end premium segment +++ BMW brand: Global sales up +2.5%; deliveries of fully-electric vehicles increase by +40.6% +++ Higher BEV sales in all major regions of the world +++ Jochen Goller: “Delivery of one-millionth fully-electric vehicle confirms the attractiveness of our product portfolio.” +++



Munich. The BMW Group will continue its consistent ramp up of electromobility in 2024 with attractive product offerings, despite a volatile market environment. The company delivered a total of 82,700 fully-electric BMW, MINI and Rolls-Royce vehicles to customers worldwide in the first three months of the year. This represents year-on-year BEV growth of over 27.9% for the BMW Group. The increase in sales of fully-electric vehicles benefitted from a balanced performance across all major regions of the world.

“The BMW Group is continuing on its BEV growth path. With the delivery of its one-millionth fully-electric vehicle since the market launch of the BMW i3*, we have reached an important milestone that confirms the attractiveness of our product portfolio,” said Jochen Goller, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales. Alongside fully-electric models, vehicles with highly-efficient combustion engines and plug-in hybrid technology remain important components of BMW Group’s drive train portfolio. “By providing a choice of drive train technologies and thanks to our high level of flexibility, the BMW Group is well-positioned to meet changing customer requirements. This strategy is now proving particularly effective in a dynamic market environment,” continued Jochen Goller.

Strong today, strong tomorrow: BMW Group maintains course for successful future, building on strong 2023.

+++ Automotive EBIT significantly higher in 2023 +++ EBIT margin of 8-10% forecast for 2024 +++ Capital expenditure to peak in 2024, as planned +++ NEUE KLASSE in the starting blocks: Testing already underway +++ BMW Vision Neue Klasse X highlights broad spectrum: NEUE KLASSE offers customers wide choice of models +++ Over two million electrified vehicles already on roads +++ Dynamic growth continues: More than 15 BEV models from all brands available in 2024 +++ EU CO₂ fleet emissions over 20% below limit in 2023 +++ Plant Munich switching to BEV-only production from 2027 +++ Zipse: “Reliable partner for customers, investors and stakeholders” +++


Munich. Strong products, strong demand, strong results: Following a successful 2023, in which the Automotive Segment reported its highest-ever operating result, the BMW Group aims to continue on its profitable growth course in the current financial year. Fully-electric vehicles (BEVs) and models from the upper premium segment should remain the main growth drivers again in 2024 – including the BMW 7 Series models, the BMW X7 and the Rolls-Royce model family, with the fully-electric Rolls-Royce Spectre*.

In both segments, the BMW Group expects to see significant double-digit growth in the current financial year. In addition, the BMW 5 Series models, including the BMW i5*, which will also be available for the first time as a fully-electric Touring model this year, plus vehicles from BMW M GmbH, will contribute as well. 

The fascination of the BMW Group lies not just in our products and technologies but in our history too, which has been written by inventors, pioneers and engineers.

Today, the BMW Group is the world’s leading manufacturer of premium cars and motorcycles and a provider of premium financial and mobility services. We operate over 30 production sites around the world and a global sales network.


At the BMW Group, we know we have a responsibility to society and the world. That’s why we have fixed targets and values that govern the way we do business. With the help of our strategic focus, we want to make a meaningful contribution to a more sustainable world and combine top-flight mobility with innovative technologies.

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The BMW Group is the world’s leading provider of premium cars and motorcycles and the home of the BMW, MINI, Rolls-Royce and BMW Motorrad brands. Our vehicles and products are tailored to the needs of our customers and constantly enhanced – with a clear focus on sustainability and the conservation of resources. 



At the BMW Group, corporate governance is not just a job, it’s our mission. Our Management and Supervisory Boards work closely together, with a strong sense of responsibility and trust which underpins the actions of our company. Transparent reporting and leadership guided by stakeholder interests have always been among the core values that govern how we do business.


As a multinational, the BMW Group operates in a wide variety of fields and offers a broad portfolio of products and services. To ensure full transparency and compliance, we regularly publish reports and compile our KPIs – from headcount and exact annual revenues to investments and R&D quotas. That way, our customers, partners and investors are always up to date with what’s going on in our organisation.

€155.5 bn
in 2023
2.55 m
cars sold in 2023.
sell our cars.
work for the BMW Group (as at the end of 2023).
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Fascination. At the BMW Group, it’s a global phenomenon. Formed by our products and technologies, but also by our innovativeness, pioneering spirit and visionary thinking, we have positioned ourselves as the market leader. We see the challenges we face as a privilege – because to us, driving technological transformation and developing new solutions for personal mobility are an opportunity: they are a chance to maintain a long-term focus on sustainability and enhance our culture of appreciation and equality. After all, it’s our people and their passion and commitment that will lead our organisation into the future.

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