BMW World in the evening sun, with the 4 cylinder building in the background.
A place for vision: the BMW Group.
BMW i3 in Fahrt vor Skyline.
Rethinking mobility: the BMW Group.
Robots support employees in production.
A new way of working: the BMW Group.
Children discovering the BMW Group Junior Campus.
A member of society: the BMW Group.

A place for vision: the BMW Group.

MINI brand set for growth with local partner ++ No plans for additional sales organisation in China ++ Expansion of BMW Brilliance Automotive joint venture

Munich. The BMW Group is in advanced discussions to ramp up the global success of its MINI brand through a new joint venture in China. A key element of the brand’s continued strategic development will be local production of future battery-electric MINI vehicles in the world’s largest market for electromobility. To this end, the BMW Group has signed a “letter of intent” with the Chinese manufacturer Great Wall Motor. In addition to production of the first battery electric MINI at the main plant in Oxford starting in 2019, this signals a further clear commitment to the electrified future of the MINI brand.

Next steps will be to agree on the details of a possible joint venture and cooperation agreement and clarify aspects such as the choice of production location and concrete investments. The BMW Group has no plans to set up an additional sales organisation in China. The company is firmly committed to continuing the successful cooperation with the established sales structure.

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BMW Group firmly focused on future mobility ++ Sixt will remain key partner for BMW Group ++ DriveNow: over one million customers in 13 European cities

Munich. With the acquisition of Sixt SE’s stake in DriveNow, the BMW Group continues its systematic development as a customer-centric mobility company. Today’s signing is subject to approval by antitrust authorities. With this move, the world’s leading provider of premium mobility is offering customers efficient, sustainable mobility solutions from a single source. The rapidly growing field of mobility services is one of the cornerstones of the BMW Group’s corporate strategy NUMBER ONE > NEXT, as evidenced by the BMW Group expanding its offering in the areas of on-demand mobility (DriveNow and ReachNow), parking (ParkNow) and charging (ChargeNow) in a sustainable way. The acquisition of the Sixt shares is therefore the next logical step in this strategy, following the acquisition of Parkmobile LLC in early January of this year, a move which made the BMW Group the world’s leading provider of digital parking solutions.


“We have achieved extraordinary success with DriveNow over the past seven years – thanks to the efforts of the DriveNow employees and the excellent cooperation with our joint venture partner, Sixt. Sixt will remain a strong partner for us in the future,” said Peter Schwarzenbauer, member of the Board of Management of BMW AG, responsible for MINI, Rolls-Royce, BMW Motorrad, Customer Engagement and Digital Business Innovation BMW Group. “Our aim is to win 100 million customers for our premium mobility services by 2025. With DriveNow as a wholly-owned subsidiary, we have all options for continued strategic development of our services in our hands. Our experience with mobility services supports our development of future autonomous, electrified and connected fleets,” Schwarzenbauer continued.

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Sales increased in all major sales regions ++ BMW Group deliveries up 3.8% to 169,538 units ++ BMW sales increase by 3.4% to 148,400 vehicles ++ MINI brand sales climb 7.0% to 20,929 cars ++ BMW 5 Series sedan sales grow by 39.6% ++ BMW Group electrified vehicle sales increase by 36.7%

Munich. Following its seventh consecutive year of record sales, the world’s number one manufacturer of premium vehicles started 2018 with another record: the BMW Group has never sold so many cars in January as in this year. A total of 169,538 customers took delivery of a BMW, MINI or Rolls-Royce premium vehicle, an increase of 3.8% on the same month last year.

“We are driving the biggest model offensive in the company’s history and as availability ramps up in the course of the year, this will continue to come through in our sales results,” said Pieter Nota, Member of the Board of Management of BMW AG, responsible for Sales and Brand BMW. “Deliveries of the new BMW 5 Series sedan, for example, are up by 40%, while the introduction of the new BMW 6 Series GT has far more than doubled overall BMW 6 Series sales in the month. As we introduce more exciting new models like the all-new BMW X2 and increase supply of the BMW X3 in the second half of this year, I’m confident this record month is the start of another record year,” Nota continued.

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Munich. The German Federal Motor Transport Authority (KBA) today published the findings of tests conducted on the BMW 320d EfficientDynamics Edition (Fuel Consumption Combined ltr/100 km 4.3–3.9 (4.1–3.8), CO2 g/km 113–102 (109–99)) and confirmed that the vehicle examined fully complies with all legal requirements. The tests were carried out following criticism of the car’s emissions’ performance in December 2017 by the environmental lobby group “Deutsche Umwelthilfe” (Environmental Action Germany).

Klaus Fröhlich, member of the Board of Management of BMW AG responsible for Development, explained: “As a matter of principle, BMW Group vehicles are not manipulated and comply with all respective legal requirements. Our diesel engines are clean. The public and policymakers can rely on that – and, most of all, so can our customers and employees.”

The findings of the latest KBA tests once again confirm what has been repeatedly proven by numerous official reviews conducted by authorities worldwide: The BMW Group has no illegal activities or technical provisions of any kind that influence the test mode for recording emissions.

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BMW Group key figures (2016).

124729
employees
112869
(90.5%) employees in Automotive segment.
3351
(2.7%) employees in the Motorcycles segment.
8394
(6.7%) employees in the Financial Services segment.
4600
apprentices
29
models with a maximum CO2 emissions of 100g/km.
31
production locations in 14 countries.
2367603
automobiles delivered to customers. (BMW, MINI and Rolls-Royce Motor Cars)
145032
Motorcycles delivered.
94163000000
euros revenue.

Who we are.

BMW Group Prototyp Hydrogen Fuel Cell.

The BMW Group company profile.

The special fascination of the BMW Group not only lies in its products and technology, but also in the company’s history, written by inventors, pioneers and brilliant designers. Today, the BMW Group, with its 31 production and assembly facilities in 14 countries as well as a global sales network, is the world’s leading manufacturer of premium automobiles and motorcycles, and provider of premium financial and mobility services.

Interior of BMW vehicle without driver, with motion blur.

Production today and tomorrow.

The BMW Group sets trends in production technology and sustainability as an innovation leader with an intelligent material mix, a technological shift towards digitalisation and resource-efficient production. At the same time, flexibility and continuous optimisation of value chains ensure competitiveness.

Artwork zur Technologie Efficient Dynamics.

Sustainability: the guiding principle for all our actions.

Long-term thinking and responsible action are the basis of economic success. Ecological and social sustainability, comprehensive product responsibility and a clear commitment to conserving resources are therefore an integral part of our strategy. With Efficient Dynamics, the BMW Group consistently implements the principle of sustainable mobility and is steadily reducing its vehicles’ fuel consumption and emissions.

Production today and tomorrow.

Karosserieteile in der BMW Produktion.

The BMW Group sets trends in production technology and sustainability as an innovation leader with an intelligent material mix, a technological shift towards digitalisation and resource-efficient production. At the same time, flexibility and continuous optimisation of value chains ensure competitiveness.

The diverse world of the BMW Group: selected examples.

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BMW Group Designworks USA.

Design consultancy with a focus on mobility and product design: Designworks handles everything from ballpoint pens to luxury yachts – gaining comprehensive insights into the world of brands, companies and consumers. This diversity also benefits the BMW Group. The design studio is responsible for repeatedly challenging and inspiring BMW, MINI and Rolls Royce teams with external perspectives.

BMW Group environmental wind tunnel in Munich.

Environmental wind tunnel, Research and Innovation Centre, Munich.

The BMW Group is committed to vehicle safety. The operational and road safety of our vehicles must therefore be assured in all weather conditions. Practically all relevant environmental situations can be simulated in the modern environmental wind tunnel at the BMW Group’s Munich Research and Innovation Centre – from wind speeds up to 250 km/h to extreme temperatures of minus 20 degrees Celsius. As well as enhancing vehicle safety, this also allows fuel economy and emissions of future model generations to be optimised.

Robotic arm supports employees in BMW production.

Innovative robot systems at Plant Spartanburg.

Until recently, final assembly was one of the few areas with only limited use of robots. That was until BMW Group Plant Spartanburg installed the first lightweight robots on its door assembly line. These innovative production systems significantly improve everyday working conditions for staff – because the well-being of its employees is top priority for the BMW Group.

BMW vehicle pick-up at BMW Welt in Munich.

Vehicle collection at BMW Welt Munich.

With its ground-breaking architecture, BMW Welt is the heart of all BMW Group brands – BMW, with its BMW M and BMW i sub-brands; MINI; Rolls-Royce Motor Cars; and BMW Motorrad. Its exhibitions and new vehicles delivery are highlights for automobile fans from around the world. Visitors can enjoy a varied programme of events and sample the culinary delights of its several restaurants. Children and teenagers can participate in tours and workshops at the Junior Campus.

Five BMW Group milestones.

BMW was founded in 1919 as a manufacturer of aircraft engines.
1916 Establishment of BMW.

BMW can trace its roots back to Karl Rapp and Gustav Otto. In 1916, the Flugmaschinenfabrik Gustav Otto company had merged into Bayerische Flugzeug-Werke AG (BFW) at government behest. Elsewhere, in 1917, the Rapp Motorenwerke company became Bayerische Motoren Werke GmbH, which was duly converted into an AG (public limited company) in 1918. BMW AG subsequently transferred its engine construction operations – including the company and brand names – to BFW in 1922. The date of BFW’s founding, 7 March 1916, has therefore gone down in history as the foundation date of Bayerische Motoren Werke AG.

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Snapshot showing production of the first BMW motorcycle in 1923.
1923 BMW R 32 – the first BMW motorcycle.

BMW announced its first motorcycle, the R 32, to great excitement in 1923. Until then the company had only supplied engines rather than complete vehicles. The basic concept of the original BMW Motorrad model – a boxer engine with longitudinally positioned cylinders and shaft drive –continues to be employed in the company’s motorcycles to this day.

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BMW presented the 501 in 1951.
1951 The BMW 501 – the first post-war BMW car.

BMW's first post-war automobile was the 501, built from 1952 onwards. A large saloon capable of seating up to six people, it was powered by an enhanced version of the six-cylinder engine used in the pre-war BMW 326. As a luxury car, the BMW 501 was not a commercial success, but it nevertheless restored BMW's status as a manufacturer of high-quality cars.

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BMW launches production in South Africa.
1972 BMW starts up in South Africa.

The Rosslyn plant near Pretoria, South Africa, became the first production location outside of Germany for the modern BMW Group. In 1972, the BMW Board of Management decided to take over the entire Rosslyn facility constructed by the local importer. Assembly of the Glas 1800 SA model had started in 1967 and was later followed by the BMW 2000 SA. After major investments, production of BMW 3 Series vehicles was launched there at the beginning of 1984.

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The BMW Group opened BMW Welt in Munich in 2007.
2007 Strategy Number ONE.

Strategy Number ONE aligns the BMW Group with two targets: to be profitable and to enhance long-term value – from a technological, structural and cultural perspective. The mission statement up to the year 2020 is to become the world’s leading provider of premium products and premium services for individual mobility.

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  • 1916
  • 1923
  • 1951
  • 1972
  • 2007

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