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BMW World in the evening sun, with the 4 cylinder building in the background.
A place for vision: the BMW Group.
BMW i3 in Fahrt vor Skyline.
Rethinking mobility: the BMW Group.
Robots support employees in production.
A new way of working: the BMW Group.
Children discovering the BMW Group Junior Campus.
A member of society: the BMW Group.

A place for vision: the BMW Group.

192,494 vehicles delivered worldwide in April, up 7.4% ++ BMW sales increase 9.4%, totalling 164,641 ++ BMW Group year-to-date sales total 779,736, plus 5.8% ++ Over 25,000 electrified models sold in year-to-date, up 82.7%

Munich. BMW Group sales achieved a new all-time high for April, with sales in the month totalling 192,494, a 7.4% increase year-on-year. The first four months of the year also set a new record, with sales of the BMW Group’s three premium brands, BMW, MINI and Rolls-Royce, increasing by 5.8% to 779,736.

“Thanks to the strength of our model line-up, the BMW Group continues to achieve sustainable, profitable sales growth month after month,” commented Dr Ian Robertson, Member of the BMW AG Board of Management with responsibility for Sales and Brand BMW. “Customer demand is high across the range with a number of stand-out models, including the X1, the 5 Series and the 7 Series. As availability of the new BMW 5 Series ramps up, demand for this new generation is twice as high as for the previous model at this point in the market launch,” he continued. “With demand for our electrified vehicles up over 80%, I’m confident that we’ll achieve our target of delivering 100,000 electrified cars on the road this year, underlining our industry-leading position in the field,” he added.

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Munich. During an inaugural visit to Germany, United States Secretary of Labor Alexander Acosta today visited the BMW Group’s Munich headquarter and manufacturing plant. Secretary Acosta and staff from the Department of Labor were received by Harald Krüger, Chairman of the BMW AG Board of Management. The visit included an extensive tour through the BMW Group’s production and technical apprenticeship training facility, with opportunities for discussions through all levels of the company from board members to young apprentices just starting their training.

This high-level visit builds on the initiative to strengthen skilled US-workforce training started during Chancellor Angela Merkel’s visit to the White House in March of this year. During a roundtable with the German Chancellor and US President, Harald Krüger and five other CEOs from both German and United States industry agreed to use  the German apprenticeship model as a basis for a co-operation to prepare the US workforce and the manufacturing sector in particular for the labor market of the 21st century.

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Major expansion of BBA Plant Dadong in Shenyang ++ Total capacity in Dadong and Tiexi up to 450,000 units per year ++ Investment of one billion euros ++ Start of production for new long-wheelbase BMW 5 Series Sedan

Munich/Shenyang. BMW Brilliance Automotive (BBA) today opened the newly-built north section of its automotive plant in Dadong/Shenyang, China. The first long-wheelbase version of the new BMW 5 Series Sedan rolled off the production line during the opening ceremony. The northern extension comprises all production areas of a full plant and boasts a highly-advanced production system with the latest sustainability standards. With its two production locations in Dadong and Tiexi, BBA will have a total annual capacity of up to 450,000 units.

“The Dadong plant demonstrates the success of our joint venture and the BMW 5 Series in China. The extension of the northern section underlines our clear commitment to the Chinese market. BBA has invested a total of one billion euros in the expansion of its Dadong production location over the past three years. The locally-produced BMW 5 Series has been an unmitigated success: It was the top-selling vehicle in the premium segment in China in 2016 and we expect it to remain the leader in its segment,” remarked Dr. Nicolas Peter, member of the Board of Management of BMW AG responsible for Finance, at the opening ceremony in China.

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Up to 550 electrified carsharing-vehicles in Hamburg by 2019 ++ Expansion of public charging infrastructure ++ Privileges for electric vehicles and car-sharing

Munich/Hamburg. The Free and Hanseatic City of Hamburg and the BMW Group today signed a Memorandum of Understanding to form a strategic partnership concerning urban mobility. It aims to expand the Hamburg based fleet of electrified DriveNow vehicles to around 550 by 2019. DriveNow is the car-sharing joint venture between the BMW Group and SIXT SE. Plans call for around 400 pure electric vehicles and about 150 plug-in hybrids. At the same time, Hamburg intends to provide a total of 1,150 charging points in stages by 2019 and will become the first city in Germany to offer a significant number of parking spaces for car-sharing and electric vehicles.

“With Hamburg as our strong partner, we want to continue expanding our highly-attractive options for sustainable individual mobility in the city and help improve environmental conditions in urban areas,” explained Peter Schwarzenbauer, member of the Board of Management of BMW AG, responsible for MINI, Rolls-Royce, BMW Motorrad, Customer Engagement and Digital Business Innovation BMW Group. “DriveNow is already a genuine success story – in Hamburg and in other cities. I firmly believe this is an important step to win over even more users for electrified car-sharing,” Schwarzenbauer continued.

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BMW Group key figures (2016).

124729
employees
112869
(90.5%) employees in Automotive segment.
3351
(2.7%) employees in the Motorcycles segment.
8394
(6.7%) employees in the Financial Services segment.
4600
apprentices
29
models with a maximum CO2 emissions of 100g/km.
31
production locations in 14 countries.
2367603
automobiles delivered to customers. (BMW, MINI and Rolls-Royce Motor Cars)
145032
Motorcycles delivered.
94163000000
euros revenue.

Who we are.

BMW Group Prototyp Hydrogen Fuel Cell.

The BMW Group company profile.

The special fascination of the BMW Group not only lies in its products and technology, but also in the company’s history, written by inventors, pioneers and brilliant designers. Today, the BMW Group, with its 31 production and assembly facilities in 14 countries as well as a global sales network, is the world’s leading manufacturer of premium automobiles and motorcycles, and provider of premium financial and mobility services.

Interior of BMW vehicle without driver, with motion blur.

Production today and tomorrow.

The BMW Group sets trends in production technology and sustainability as an innovation leader with an intelligent material mix, a technological shift towards digitalisation and resource-efficient production. At the same time, flexibility and continuous optimisation of value chains ensure competitiveness.

Artwork zur Technologie Efficient Dynamics.

Sustainability: the guiding principle for all our actions.

Long-term thinking and responsible action are the basis of economic success. Ecological and social sustainability, comprehensive product responsibility and a clear commitment to conserving resources are therefore an integral part of our strategy. With Efficient Dynamics, the BMW Group consistently implements the principle of sustainable mobility and is steadily reducing its vehicles’ fuel consumption and emissions.

Production today and tomorrow.

Karosserieteile in der BMW Produktion.

The BMW Group sets trends in production technology and sustainability as an innovation leader with an intelligent material mix, a technological shift towards digitalisation and resource-efficient production. At the same time, flexibility and continuous optimisation of value chains ensure competitiveness.

The diverse world of the BMW Group: selected examples.

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BMW Group Designworks USA.

Design consultancy with a focus on mobility and product design: Designworks handles everything from ballpoint pens to luxury yachts – gaining comprehensive insights into the world of brands, companies and consumers. This diversity also benefits the BMW Group. The design studio is responsible for repeatedly challenging and inspiring BMW, MINI and Rolls Royce teams with external perspectives.

BMW Group environmental wind tunnel in Munich.

Environmental wind tunnel, Research and Innovation Centre, Munich.

The BMW Group is committed to vehicle safety. The operational and road safety of our vehicles must therefore be assured in all weather conditions. Practically all relevant environmental situations can be simulated in the modern environmental wind tunnel at the BMW Group’s Munich Research and Innovation Centre – from wind speeds up to 250 km/h to extreme temperatures of minus 20 degrees Celsius. As well as enhancing vehicle safety, this also allows fuel economy and emissions of future model generations to be optimised.

Robotic arm supports employees in BMW production.

Innovative robot systems at Plant Spartanburg.

Until recently, final assembly was one of the few areas with only limited use of robots. That was until BMW Group Plant Spartanburg installed the first lightweight robots on its door assembly line. These innovative production systems significantly improve everyday working conditions for staff – because the well-being of its employees is top priority for the BMW Group.

BMW vehicle pick-up at BMW Welt in Munich.

Vehicle collection at BMW Welt Munich.

With its ground-breaking architecture, BMW Welt is the heart of all BMW Group brands – BMW, with its BMW M and BMW i sub-brands; MINI; Rolls-Royce Motor Cars; and BMW Motorrad. Its exhibitions and new vehicles delivery are highlights for automobile fans from around the world. Visitors can enjoy a varied programme of events and sample the culinary delights of its several restaurants. Children and teenagers can participate in tours and workshops at the Junior Campus.

Five BMW Group milestones.

BMW was founded in 1919 as a manufacturer of aircraft engines.
1916 Establishment of BMW.

BMW can trace its roots back to Karl Rapp and Gustav Otto. In 1916, the Flugmaschinenfabrik Gustav Otto company had merged into Bayerische Flugzeug-Werke AG (BFW) at government behest. Elsewhere, in 1917, the Rapp Motorenwerke company became Bayerische Motoren Werke GmbH, which was duly converted into an AG (public limited company) in 1918. BMW AG subsequently transferred its engine construction operations – including the company and brand names – to BFW in 1922. The date of BFW’s founding, 7 March 1916, has therefore gone down in history as the foundation date of Bayerische Motoren Werke AG.

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Snapshot showing production of the first BMW motorcycle in 1923.
1923 BMW R 32 – the first BMW motorcycle.

BMW announced its first motorcycle, the R 32, to great excitement in 1923. Until then the company had only supplied engines rather than complete vehicles. The basic concept of the original BMW Motorrad model – a boxer engine with longitudinally positioned cylinders and shaft drive –continues to be employed in the company’s motorcycles to this day.

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BMW presented the 501 in 1951.
1951 The BMW 501 – the first post-war BMW car.

BMW's first post-war automobile was the 501, built from 1952 onwards. A large saloon capable of seating up to six people, it was powered by an enhanced version of the six-cylinder engine used in the pre-war BMW 326. As a luxury car, the BMW 501 was not a commercial success, but it nevertheless restored BMW's status as a manufacturer of high-quality cars.

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BMW launches production in South Africa.
1972 BMW starts up in South Africa.

The Rosslyn plant near Pretoria, South Africa, became the first production location outside of Germany for the modern BMW Group. In 1972, the BMW Board of Management decided to take over the entire Rosslyn facility constructed by the local importer. Assembly of the Glas 1800 SA model had started in 1967 and was later followed by the BMW 2000 SA. After major investments, production of BMW 3 Series vehicles was launched there at the beginning of 1984.

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The BMW Group opened BMW Welt in Munich in 2007.
2007 Strategy Number ONE.

Strategy Number ONE aligns the BMW Group with two targets: to be profitable and to enhance long-term value – from a technological, structural and cultural perspective. The mission statement up to the year 2020 is to become the world’s leading provider of premium products and premium services for individual mobility.

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  • 1916
  • 1923
  • 1951
  • 1972
  • 2007

Contacts.

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