BMW reinvents itself: The BMW Vision Neue Klasse.

BMW rein­vents it­self: The BMW Vi­sion Neue Klasse.

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The new MI­NI fam­i­ly is all-elec­tric, dig­i­tal and dis­tinc­tive.

The new MI­NI fam­i­ly is all-elec­tric, dig­i­tal and dis­tinc­tive.

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Sustainability Campaign Key Visual

The BMW Group sus­tain­abil­i­ty strat­e­gy rests on these six pil­lars.

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Be inspired.

Key Visual BMW Group Report.
Half-Year Report to 30 June 2023.
BMW i4 in front of wind turbine
We make the BMW GROUP sustainable.
Key Visual BMW Group Annual Conferences
BMW Group Annual Conference 2023.

Our current topics.

BMW iX5 Hydrogen
Innovation 14.09.2023 4 Min.
Cool, even in the desert.
The BMW iX5 Hydrogen proves its suitability for everyday use even at high temperatures. BMW Group is therefore underlining its approach of being open to alternative drive technology.
Digital, electric, circular: On the road to Neue Klasse.
Innovation 02.09.2023 7 Min.
Digital, electric, circular: On the road to Neue Klasse.
Neue Klasse – a new era of electric mobility.
Company 01.09.2023 5 Min.
Neue Klasse – a new era of electric mobility.
The entire BMW Group is changing with the all-electric Neue Klasse models. From design and development to production and distribution, it is time for new ideas and a new approach.
All-electric, digital and distinctive.
Electromobility 01.09.2023 3 Min.
All-electric, digital and distinctive.
The new MINI family offers hallmark MINI driving fun with an all-electric drivetrain and an immersive digital user experience.
MINI
Innovation 27.07.2023 4 Min.
Digital fireworks with a love of detail.
The new MINI family is taking a leap into the digital age and celebrating a premiere: the MINI Interaction Unit is the first round OLED display that has ever been used in an automobile.
BMW Motorrad – 100 years of success.
Innovation 07.07.2023 8 Min.
BMW Motorrad – 100 years of success.
BMW Motorrad is celebrating its 100th anniversary.
A fair deal.
Company 12.06.2023 5 Min.
A fair deal.
The BMW Group takes responsibility for its supply chain and is engaged in four local projects to fight against child labour and for environmental protection, biodiversity and better living conditions.
This is how DIGITAL the BMW iFACTORY is.
Company 31.05.2023 4 Min.
This is how DIGITAL the BMW iFACTORY is.
The BMW Group is using virtualisation, artificial intelligence and data science to network all relevant aspects of automotive production. Digitalisation opens up new dimensions for the BMW iFACTORY.
BMW i5
Electromobility 24.05.2023 7 Min.
Excellent through and through.
More comfort, entertainment, and driving pleasure. The eighth generation of the BMW 5 Series makes its market debut in October. More than almost any other car, it stands for the success of the brand.
The power of diversity
Company 23.05.2023 7 Min.
The power of diversity.
Diversity, equity and inclusion are an integral part of HR strategy in the BMW Group. Putting diversity into practice is becoming one of our key success factors and makes us attractive as an employer.
Neue Klasse
Electromobility 18.05.2023 5 Min.
Worldwide preparations for the Neue Klasse.
Production of high-performance high-voltage batteries is crucial for a successful transformation to electromobility. The BMW Group is preparing its production sites for the Neue Klasse.