New sales and marketing strategy

New sales and mar­ket­ing strat­e­gy: BMW Group op­ti­mistic about 2021 af­ter post­ing record Q4 sales.

sales report

BMW Group con­cludes year marked by coro­na pan­dem­ic with strong fourth quar­ter and leads pre­mi­um seg­ment world­wide for 17th con­sec­u­tive year.

BMW at digital CES 2021. The start of a new Chapter.

BMW is part of the CES 2021. The start of a new chapter on January 11th.

Stay tuned.


The first BMW iX

The first ever BMW iX.

view on bmw headquarter

BMW Group con­firms out­look for 2020 – sig­nif­i­cant­ly im­proved per­for­mance in third quar­ter.

Oliver Zipse, Chairman of the Board of Management of the BMW Group

No pre­mi­um with­out re­spon­si­bil­i­ty.

Discover the diversity of the BMW Group.