THINK.MAKE.START. is a one week design sprint, hosted by BMW Group, designed to foster innovation through cross-divisional collaboration. This provides employees the chance to develop with a problem-focused approach new solutions (e.g., user experiences, potentials of new technologies, or current challenges).
Our goal is to promote innovation and facilitate the creation of new digital features at BMW. For each sprint, a team consists of 5 employees with optimal skills. This initiative is, besides others, supported by UnternehmerTUM MakerSpace GmbH. The teams create Proof-of-Concepts and lay the foundation to validate their ideas. Promising projects are provided budget, teamwork and development support.