The BMW Group provided a first glimpse of its future plans at its Capital Market Day 2026. The aim is to strengthen the company’s resilience and enhance the competitiveness of its structures. In this way, the BMW Group is preparing to face increasingly challenging market conditions in the years ahead. To achieve this, the company is relying on its strategic strengths: technology openness, potential for technological innovation, a global presence and a clear premium brand strategy.
In recent months, the BMW Group has made far-reaching decisions and begun implementing initial measures to significantly increase speed and efficiency across the company. A large number of additional topics are currently being evaluated, with decisions expected by spring 2027. Based on these measures, the company aims to be back within its long-term target range of eight to ten percent for EBIT margin in the Automotive Segment by the start of the next decade. Free cash flow in the Automotive Segment should then increase to at least seven billion euros. As an initial interim step in 2028, the EBIT margin is expected to be within the range of three to five percent.
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