BMW Group Insights.

Our topics:

A BMW iX3 on the motorway: With the motorway assistant activated, drivers can simply rest their hands in their laps. The central display shows the active navigation and driver assistance.

Innovation 25.09.2026 3 MIN

How BMW Maps combines navigation with driver assistance.

A white car is parked on a street in front of a life-size model of a hippopotamus, with a forest and wind turbines in the background.

Innovation 04.09.2026 8 MIN

When do active safety intervene, and when do they stay in the background?

A man and woman with a surfboard next to a BMW iX3 by the sea.

Innovation 10.08.2026 5 MIN

Relaxed electric vehicle holidays: How the BMW Group is making long-distance trips more predictable.

Photomontage showing a real crash test and a virtual simulation: On the left, the front of a BMW Group vehicle crashes in a test lab. On the right the rest of the vehicle is shown as a digital simulation.

Innovation 07.07.2026 3 MIN

BMW Group advances use of AI in crash simulations.

Two BMW Group experts use specialised tools on a large metal component in a workshop, viewed from above.

Innovation 22.05.2026

How agentic AI is making life easier at the BMW Group.

Two BMW Group employees analyse AI-supported data from battery cell production on a tablet.

Innovation 08.05.2026 5 MIN

Advances in battery cell production: How the BMW Group uses AI.

Split image: Camouflaged BMW iX5 Hydrogen (left). High-pressure hydrogen tanks for the new BMW Hydrogen Flat Storage system (right).

Innovation 09.04.2026 9 MIN

Technology-open approach meets the art of engineering: New hydrogen tank system in the BMW iX5 Hydrogen.

Two-part image showing BMW Group crash testing: the upper half depicts a real BMW SUV undergoing a physical impact test, while the lower half presents a virtual crash simulation that demonstrates hybrid homologation.

Innovation 06.02.2026 4 MIN

Hybrid homologation of the future: Why the BMW Group is in the fast lane.

AI assistant Amazon Alexa+ in the new BMW iX3

Innovation 05.01.2026 5 MIN

Milestone in in-car speech interaction thanks to AI integration.

Level 2 highly automated driving with the Motorway Assistant in the new BMW iX3.

Innovation 14.11.2025 6 MIN

SMART, SAFE, SYMBIOTIC: BMW is first to receive DCAS approval in Germany.

BMW Group Livestreams.

Interested in world premieres, keynotes, and visions for the mobility of tomorrow? Experience new models, technologies, and ideas in the BMW Group livestreams.

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