South Korea is known for its strengths in semiconductors, display tech, mobile networks, and connected services. The Seoul Technology Office leverages this landscape for the BMW Group, partnering with local tech leaders, universities, and startups to advance materials, sensors, displays, and infotainment. It plays a key role in shaping next-gen in-car experiences – from flexible OLEDs to smart human-machine interfaces – linking Korean innovation with BMW’s global development network.​