South Korea is a global leader in semiconductors, display technologies, mobile networks and connected services. The Technology Office Seoul leverages this innovative environment for the BMW Group, working closely with local technology leaders, universities and startups to advance material development, sensor and display technologies, and next-generation infotainment.

From flexible OLEDs to intelligent human-machine interfaces, the Technology Office Seoul plays a key role in shaping the future vehicle experience, bringing Korean innovation into the BMW Group’s global development network.