China is not only one of the the BMW Group’s largest market – it’s also a global innovation leader, especially in electromobility, platform services, and user experience. The Shanghai Technology Office connects BMW to China’s dynamic tech ecosystem via partnerships with startups, universities, platforms, and tech firms. Focus areas include digital services, battery tech, smart city solutions, and customer-driven applications. Local insight and market proximity help BMW identify trends early and implement scalable innovations with global relevance​.