The BMW plant in Mexico is another important pillar in the company’s global production strategy. The opening of the new site takes account of the constant growth in the region and strengthens the BMW Group’s relationship with Latin America’s most important market.
To mark the opening of the new plant facility in San Luis Potosí, Oliver Zipse, member of the Board of Management of BMW AG, responsible for Production, welcomed high-level representatives of the Mexican government. Going forward, the plant will have a capacity of up to 175,000 units per year and already employs 2,500 people. The focus will be on production of the BMW 3 Series Sedan. Throughout the company’s more than 100-year history, this model has been the heart of the brand, setting the standard for dynamic performance, efficiency and design.