From mass production to driver assistance systems to individualisation – technological progress shapes opportunities and demands for automobile manufacturers and mobility providers. Digitalisation in all its facets offers almost limitless potential. The BMW Group therefore provides a wide range of digital solutions for employees and customers across all areas of the company.
There are many perspectives to development of modern vehicles and mobility services – from production to maintenance – but the focus is always on the customer. The BMW Group is constantly working on technical innovations to make production more efficient, the driving experience more intuitive and the personal relationship between customers and their vehicle even stronger. Today, we would like to introduce five of these solutions.