Privacy policy youtube page.

Bayerische Motoren Werke Aktiengesellschaft (Petuelring 130, 80788 München, Germany; in the following „BMW“) is responsible for the content of this YouTube Page.


When visiting our page or channel, YouTube collects as controller personal data of the user, e.g. via cookies. Such collection of user data by YouTube can also occur even if the user is not logged in or registered at YouTube. Information about the data collection and further usage by YouTube can be found in the privacy policy of YouTube.


Which user data YouTube collects is not known to BMW. BMW does not gain full access to such collected user data or any user profiles. BMW can only access public profile information. Which information you share as public can be adjusted via your YouTube settings.


If a chat function is provided BMW uses user data of the chat function to answer your questions. The collected costumer and customer hotline data is used to contact the user in order to provide the requested information and offers.


BMW receives from YouTube anonymous statistics based on legitimate interest about the usage of our page. For example, the following anonymous information will be provided to BMW:

  • Follower: number of persons following BMW – including growth and development over a defined time frame.
  • Range: Number of people who see a specific contribution. Number of interactions on a post. For example, you can deduce which content in the community is better than other. 
  • Advertisement performance: How much does BMW cost a click? How many people have seen an ad?


Those statistics are used to steadily improve our YouTube online content and to better respond to the interests of our users. We cannot link statistical data with the profiles of our fans or individual users. You can use your YouTube settings to decide in which form you would display targeted advertisements.

BMW receives via YouTube personal data if you actively transmit your data by sending a personal YouTube message. We use the provided data (e.g. name, surname, VIN) to respond to your query by our customer support. Your data will be saved for this purpose in our CRM system. BMW also receives via YouTube personal data of you if you are using a pre-filled web form. This form uses data of your profile. To send the data to us you actively have to click a send button.

Further information about the processing of personal data by BMW as well as your data subject rights can be found in our privacy policy.

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