We are Number ONE.
We inspire people on the move:
We shape tomorrow's INDIVIDUAL PREMIUM MOBILITY.
We unite excitement, responsibility and success:
We have the most emotional products and attractive services.
We offer the BEST CUSTOMER EXPERIENCE.
We have a unique customer understanding through our ongoing, direct dialogue with our customers. We focus solely on premium products and services. We anticipate customer needs and desires. And we bring these to life - quickly and precisely - in innovative and emotional offerings and experiences.
We have the MOST ASPIRATIONAL BRANDS.
We continuously grow the value of our brands through focused brand management and outstanding design.
We shape FUTURE TECHNOLOGIES.
We develop innovative technologies for tomorrow’s products and services.
We INSPIRE PEOPLE to work for and with us.
We lead our associates with integrity and respect, securing our position as the most attractive employer.
We are an active PART OF THE COMMUNITIES in which we operate.
We embrace our responsibilities within the wider community and achieve positive results.
As a consequence, we consistently generate EXCELLENT RESULTS.
We are leading the BMW Group into a new era:
We leverage innovative technologies, digitalisation
and sustainability to deliver unique customer experiences.
We embrace the opportunities that the TRANSFORMATION of our industry offers.
We are committed to expanding our technological competence in the years to come, to enhancing the interaction of individuals, vehicles and services and to driving progress in sustainable mobility. This will secure our success and set new standards amongst our competitors. Our strategic approach comprises:
Brands & Design
Customer Experience & Services
We create the future:
We combine operational excellence and fresh thinking.
Our actions will secure long-term success.
There is strong evidence that our implementation of Strategy NUMBER ONE> NEXT is having a very concrete effect. It sets clear guidelines and provides the company with a roadmap for shaping the individual premium mobility of tomorrow. We will continue to chart our own course and develop the BMW Group in a sustainable way that will secure its future. In doing so, we are guided by our goal of long-term, profitable growth for the company.