BMW Group Strategy.
Our strategy.
The world around us is changing – and we at the BMW Group feel a responsibility to help shape it. After all, future generations will be more dependent than ever on individual and sustainable mobility. To make our contribution to a planet worth living on, we need firm goals to guide us. Find out here how we define these goals and become part of our joint journey into the future.
POSITION.
We stand for first class individual mobility and contribute to the sustainable development of our planet. We reconcile economy, ecology, and society. As a result, our customers enjoy outstanding products and demonstrate responsibility.
DIRECTION.
We offer inspirational products – today and for future generations. High profitability secures our independence as a company. We use our powerful innovations and our passion to shape the future of sustainable mobility.
STRATEGIC APPROACH.
We focus on our customers and meet their needs which differ across the world. We combine pioneering technologies, emotional products, and personalised customer support to create a unique overall experience.
COOPERATION.
We deliver top performance. Our values are the basis for cooperation. We work hand in hand internally and with our external partners. In doing so, we achieve maximum effectiveness, and together bring success to the company.
HOW WE MOVE BODY, HEART, AND MIND.
Learn more about our goals and our strategy firsthand: We spoke to people who move our company and push it forward, and we asked what drives them. In the following videos you will find out about their motivation and what our strategy means to them personally.
