BMW Group Strategy.
We stand for first class individual mobility and contribute to the sustainable development of our planet. We reconcile economy, ecology and society. As a result, our customers enjoy outstanding products and demonstrate responsibility.
We offer thrilling products - today and for future generations. High profitability secures our independence as a company. We use our powerful innovations and our passion to shape the future of sustainable mobility.
We focus on our customers and meet their needs which differ across the world. We combine pioneering technologies, emotional products and personalized customer support to create a unique overall experience.
We deliver top performance. Our values are the basis for cooperation. We work hand in hand internally and with our external partners. In doing so, we achieve maximum effectiveness, and together bring success to the company.
- What for?
Driving pleasure – that is what drives BMW.
Our actions will secure long-term success.
There is strong evidence that our implementation of the BMW Group Strategy is having a very concrete effect. It sets clear guidelines and provides the company with a roadmap for shaping the individual premium mobility of tomorrow. We will continue to chart our own course and develop the BMW Group in a sustainable way that will secure its future. In doing so, we are guided by our goal of long-term, profitable growth for the company.