We take on business, environmental and societal challenges. We take responsibility for the mobility of tomorrow with a compelling offering and through sustainable management.
We offer inspiring premium products for individual mobility. Today and for future generations. We ensure high profitability so we can independently shape the future of mobility.
We focus on our customers and fulfil their diverse needs worldwide. We connect innovative technologies, emotional products and individual customer care to provide a unique overall experience.
We deliver top performance. Each of us makes a contribution, based on our values. We work hand in hand internally and with our external partners. This is how we achieve maximum effectiveness and lead the company to shared success.
- What for?
Our actions will secure long-term success.
There is strong evidence that our implementation of the BMW Group Strategy is having a very concrete effect. It sets clear guidelines and provides the company with a roadmap for shaping the individual premium mobility of tomorrow. We will continue to chart our own course and develop the BMW Group in a sustainable way that will secure its future. In doing so, we are guided by our goal of long-term, profitable growth for the company.