The world around us is changing – and at the BMW Group, we see it as our responsibility to help shape that change. Over the medium to longer term, the major forces driving social transformation – such as digitalisation, climate change and the demographic shift – will define the transformation of the automotive industry, and with it our strategic focus. Our strategy work also considers geopolitical challenges, global supply chains of businesses as providers of solutions. As we do our part for a liveable planet, we are guided by clear goals. Discover more about our direction of travel and join us on the road to the future.
Future-focused.
Moving body, heart and mind.
So, what’s behind our mission to actively shape the future of mobility? And what drives our employees to seek out ever smarter solutions for a new era of individual mobility? Find out more about our purpose: to unify body, heart and mind.
Contribution to society.
At the BMW Group, we hold an important position within society and are committed to helping resolve the challenges it faces. We make individual mobility more human, more intelligent and more responsible – to build an inspiring future for us all. In an ever more dynamic environment, the BMW Group’s strategy sets the framework and basis for maintaining our focus on customers’ expectations – and on our sustainability, profitability and growth.
Positioning.
So, what do we stand for? We stand for first-class individual mobility and a comprehensive approach to sustainable development that aligns the interests of society and the environment with our business mission to deliver uncompromising and outstanding products for our customers to enjoy.
That’s why we see it as our responsibility to reduce CO2 emissions across the lifecycle of our products – while advancing the circular economy and delivering on the Paris Climate Agreement.
To help us do this, we work to a firmly established set of measurables, science-based targets.
Motivation.
What drives us? Our mission is to shape the future of sustainable premium mobility through innovation and passion. What’s more, we are committed to safeguarding the independence of our company by ensuring we stay highly profitable and unlock global growth opportunities.
Our goal.
How do we spark desire in our customers? Through our four strong brands. They deliver truly inspiring products for current and future generations. Our goal is to meet the different needs and aspirations of our customers around the world – and exceed their expectations every time.
We combine pioneering technologies, excellent products and individual customer care to create the best overall experience.
Foundation.
At the BMW Group, how do we collaborate to achieve our goals?
By consistently striving for the highest standards and results.
By living our values and embracing our management philosophy.
By working closely with our partners across the company and beyond.
This is our shared commitment – and it’s how we achieve maximum impact and our collective success.
