Technology and innovations are hugely important, not just in the automotive industry but in winter sports as well. Because there, too, they help athletes reach their full potential and deliver exceptional achievements. Innovative designs and materials as well as cutting-edge analysis tools enhance precision and help keep athletes improving – to stay ahead of the competition.
And this is where the BMW Group comes in. Because with our innovativeness and myriad technological opportunities, we are not just a reliable partner of award-winning sports events but we also work closely with the German biathletes, lugers and bobsledders themselves, boosting their performance even further with our expertise and systems from automotive development and production.