The Neue Klasse is the start of the new BMW model generation. It represents the BMW Group's bold departure into a new era of individual mobility.
For BMW, change and openness to new developments have always been part of its DNA – whether in the field of aircraft engines, motorcycles or the automotive sector. One example was the introduction of the "Neue Klasse" at the beginning of the 1960s. The first vehicle in this class, the BMW 1500, marked the beginning of a new era. The accompanying changes in almost all areas of the company laid the foundations for the BMW brand as we know it today - and for the BMW Group. After many decades in which BMW has proven its innovative strength time and again, another quantum leap is now imminent: from 2025 onwards, there will be a Neue Klasse that will set new standards for digitalisation, electrification and circularity.