The new MINI family offers hallmark MINI driving fun with an all-electric drivetrain and an immersive digital user experience.
We talk about “a new era” when what had existed until now changes fundamentally. In the world of MINI, the new model family marks the beginning of a new era. It is electric and digital. A new operating system, over-the-air software upgrades, and a full-fledged voice assistant: the state-of-the-art technology package, based on the know-how of the BMW Group in the area of software development, enables digital innovation on a new level.
On the path towards an all-electric model range by 2030, the MINI Cooper Electric and MINI Countryman Electric models are taking their place at the start line. “The continued high demand for our locally emission-free vehicles confirms our path to a fully electric future. It demonstrates the openness of our global MINI community to electric mobility, and I am confident that the new generation of MINI models will inspire even more people,” explains Stefanie Wurst, head of the MINI brand.
The original reinvented: the new MINI Cooper Electric
The classic round headlights and the octagonal grille form the characteristic face of the MINI Cooper. All variations of the all-electric MINI Cooper feature seats in high-quality Vescin artificial leather, while all textiles and yarns for the seat, knitted surfaces, vehicle headliner, and floor are made from recycled materials. Within the new MINI family, “Cooper” is no longer used as an engine specification but refers to all MINI 3-door and 5-door models, and also the MINI Convertible. In the fifth model generation, the core of the brand is still embodied by the MINI 3-door, consistently geared towards urban driving fun. Typical MINI. As an all-electric MINI Cooper SE, the new MINI offers an output of 160 kW/218 hp and a range of 402 kilometres determined in the WLTP test cycle.