Designworks has an exceptional sense for design phenomena and develops groundbreaking innovations for the BMW Group and selected external clients. The successful subsidiary is turning 50.
This debut will catch the eye of all motorsport fans and be a welcome highlight: the first prototype developed by BMW M Motorsport in 25 years will boast an expressive livery in next year’s legendary IMSA American racing series. The newly interpreted, iconic BMW M colours and the M logo give the BMW M Hybrid V8 a modern, bold and dynamic exterior. The racing car’s sensational design also comes from the BMW Group subsidiary Designworks.
The creative consultancy with studios in Los Angeles, Munich and Shanghai is not only responsible for the graphic design of this prototype. It has also been instrumental in the design of many vision vehicles – and has been involved in the design of vehicles that are now an integral part of the street scene: the BMW X model range has its roots in Designworks, as does the concept behind the BMW i electric brand. Designworks also provides insightful impetus on global design phenomena to the BMW Group headquarters and develops new ideas from these. The successful innovation studio is now celebrating its 50th anniversary.
Designworks was founded in 1972 as an independent design studio in a garage in Malibu by American industrial designer Chuck Pelly. The first collaboration with BMW was in 1986 for the seat of the legendary BMW 850i. In 1993, Designworks began its first exterior design project for the BMW 3 Series. In 1995, the BMW Group acquired 100 per cent of the shares in the design company; at the same time, Designworks acquired renowned new clients from the IT, electronics and sporting goods industries.