The BMW Group is currently undergoing a fundamental process of transformation that brings both opportunities and risks for the company. The car itself, more than anything, is being transformed – from a product that could be considered pure hardware to part of the connected world of mobility. From this perspective, sustainability plays an especially important role in modern mobility. That is what makes sustainability such a vital aspect of corporate strategy and the business model.
The BMW Group has set itself clear goals for sustainable individual mobility: The BMW Group wants to be the most successful, most sustainable premium manufacturer for individual mobility. It views responsible behaviour and social acceptance as a fundamental requirement for economic success.