The BMW Group is ushering in a new era with its pure electric Gran Coupé, the BMW Concept i4. The electric drive train has arrived at the heart of the brand – heralding a new age of sheer driving pleasure.
For all those eagerly awaiting the start of BMW i4 production, the BMW Concept i4 provides a glimpse of the brand’s first fully-electric Gran Coupé. BMW unveiled its new brand design for the first time at a digital press conference on 3 March.
The BMW Concept i4 delivers typical BMW driving dynamics in a totally new form, combining a modern and elegant sporty design with the spaciousness and functionality of a four-door Gran Coupé that even drives locally emission-free. The BMW Concept i4 already showcases a number of design elements that will be found in the BMW i4 and other electrically powered production vehicles. Adrian von Hooydonk, head of BMW Group Design, sums up: “The design is dynamic, clear and elegant: fitting for an emotive electric vehicle and our BMW values.”