Investor Relations.

BMW Group posts strong growth in fully-electric vehicles and upper premium segment in first half of 2024

+++ Deliveries of fully-electric BMW vehicles grow by +34.1% in the first half of the year +++ Sales of BMW brand up +2.3% globally +++ Worldwide deliveries by the BMW Group totaled 1,213,359 units +++ Sales growth in Europe and North America +++

Munich. With 179,557 fully electric vehicles delivered, the BMW brand achieved a +34.1% increase in BEV sales in the first half of 2024 compared to the previous year. Overall, the BMW brand grew by +2.3% compared to the previous year's period with 1,096,486 units sold in the first half of the year. The brand thereby outperformed its traditional competitors and managed to significantly gain market share in Europe. In total, the BMW Group delivered 1,213,359 vehicles of the BMW, MINI and Rolls-Royce brands in the first half of the year.

In the first six months of the year, we saw double-digit growth of our fully-electric vehicles and models from the upper premium segment,” said Jochen Goller, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales. “Despite a challenging market environment, we increased sales for the BMW brand in the first half of the year, thanks to our attractive product portfolio. The strong commitment of our BMW Group employees and our robust global retail network have made a significant contribution in this regard,” said Jochen Goller. 

Robust results within full-year guidance: BMW Group has a successful start to 2024

+++ Consistent strategic implementation: Dynamic BEV ramp-up aligned with profitability, as planned +++ BEV ramp-up continued as planned: 28% growth to around 83,000 BEVs in Q1 +++ BMW brand sales increased by 2.5% +++ Deliveries of models in the upper price segment rise by over 20% +++ Group EBT margin above target of >10% in Q1 +++ EBIT margin within the target range of 8-10% for nine consecutive quarters +++ Outlook for 2024 confirmed +++ Zipse: “Past nine quarters show continuity and reliability.” +++


Munich. The BMW Group continues its successful course in 2024: parallel to its dynamic BEV ramp-up, the company achieved its margin targets. In the first three months of the year, the company delivered around 83,000 all-electric vehicles from its BMW, MINI and Rolls-Royce brands and increased BEV sales by around 28 percent. The BMW brand overall increased its sales by 2.5%. At the same time, the EBIT margin in the Automotive segment of 8.8 percent was within the target range of 8-10 percent, according to the full-year guidance. At 11.4 percent, the EBT margin at Group level was above the strategic target of >10 percent.

After the challenges of the corona pandemic and semiconductor availability, the company has consistently delivered quarter by quarter within its 8-10% strategic EBIT corridor since Q1 2022. This has been achieved in parallel to its rapid ramp-up of electric mobility: Over the past two years, the BMW Group delivered more than 1.1 million electrified vehicles to customers. More than 60 percent of these were purely electric BEV models. The BEV share continues to rise steadily, as planned. 

BMW Group continues on BEV growth path: Milestone of one million fully-electric vehicles reached

+++ BMW Group sales climb to 594,671 units in first quarter +++ Growth drivers: fully-electric vehicles and models from high-end premium segment +++ BMW brand: Global sales up +2.5%; deliveries of fully-electric vehicles increase by +40.6% +++ Higher BEV sales in all major regions of the world +++ Jochen Goller: “Delivery of one-millionth fully-electric vehicle confirms the attractiveness of our product portfolio.” +++



Munich. The BMW Group will continue its consistent ramp up of electromobility in 2024 with attractive product offerings, despite a volatile market environment. The company delivered a total of 82,700 fully-electric BMW, MINI and Rolls-Royce vehicles to customers worldwide in the first three months of the year. This represents year-on-year BEV growth of over 27.9% for the BMW Group. The increase in sales of fully-electric vehicles benefitted from a balanced performance across all major regions of the world.

“The BMW Group is continuing on its BEV growth path. With the delivery of its one-millionth fully-electric vehicle since the market launch of the BMW i3*, we have reached an important milestone that confirms the attractiveness of our product portfolio,” said Jochen Goller, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales. Alongside fully-electric models, vehicles with highly-efficient combustion engines and plug-in hybrid technology remain important components of BMW Group’s drive train portfolio. “By providing a choice of drive train technologies and thanks to our high level of flexibility, the BMW Group is well-positioned to meet changing customer requirements. This strategy is now proving particularly effective in a dynamic market environment,” continued Jochen Goller.

Strong today, strong tomorrow: BMW Group maintains course for successful future, building on strong 2023.

+++ Automotive EBIT significantly higher in 2023 +++ EBIT margin of 8-10% forecast for 2024 +++ Capital expenditure to peak in 2024, as planned +++ NEUE KLASSE in the starting blocks: Testing already underway +++ BMW Vision Neue Klasse X highlights broad spectrum: NEUE KLASSE offers customers wide choice of models +++ Over two million electrified vehicles already on roads +++ Dynamic growth continues: More than 15 BEV models from all brands available in 2024 +++ EU CO₂ fleet emissions over 20% below limit in 2023 +++ Plant Munich switching to BEV-only production from 2027 +++ Zipse: “Reliable partner for customers, investors and stakeholders” +++


Munich. Strong products, strong demand, strong results: Following a successful 2023, in which the Automotive Segment reported its highest-ever operating result, the BMW Group aims to continue on its profitable growth course in the current financial year. Fully-electric vehicles (BEVs) and models from the upper premium segment should remain the main growth drivers again in 2024 – including the BMW 7 Series models, the BMW X7 and the Rolls-Royce model family, with the fully-electric Rolls-Royce Spectre*.

In both segments, the BMW Group expects to see significant double-digit growth in the current financial year. In addition, the BMW 5 Series models, including the BMW i5*, which will also be available for the first time as a fully-electric Touring model this year, plus vehicles from BMW M GmbH, will contribute as well. 

Why invest in BMW?

FIRST-CLASS INDIVIDUAL MOBILITY – We play a pioneering role in setting standards for the individual premium mobility of tomorrow. It combines pleasure and responsibility without compromise.

SUSTAINABILITY – The BMW Group is a holistically sustainable company taking responsibility for sustainable future mobility. Every investment in BMW is a sustainable investment.

INNOVATION & FLEXIBILITY – The BMW Group is an innovation pioneer in the automotive industry. Our business model is based on constant transformation and flexibility – successful for over 100 years.

ELECTRIFICATION – Due to our flexibility and permanently transformed plants, we will have a convincing battery-electric vehicle offer covering 90% of our current market segments from 2023.

DIGITALIZATION – We set standards in the digitalization and connectivity of our vehicles and use our competitive edge in remote software upgrades.

FINANCIAL PERFORMANCE – We offer financial stability due to our strong balance sheet and industry-leading credit ratings. We set ambitious profitability and cash flow targets and are a reliable dividend payer.

Retail sales as of 31.12.2023
EBIT automotive segment 2,162 mn. €
EBIT automotive segment 9,870 mn. €
EBIT automotive segment 10,635 mn. €
EBIT Segment Automobile: 12,981 mn. €
Capital expenditure 3,922 mn. €
Capital expenditure 5,012 mn. €
Capital expenditure 7,791 mn. €
Capital Expenditure : 8,836 mn. €
Investments in property, plant and equipment and other intangible assets.
Research and development expenditure (HGB) 6,279 mn. €
Research and development expenditure (HGB) 6,870 mn. €
Research and development expenditure (HGB) 7,178 mn. €
Research and development expenditure (HGB): 7,755 mn. €


EU-27 countries including Norway and Iceland; with effect from 2021, values are calculated on a converted basis in line with WLTP (Worldwide Harmonised Light Vehicles Test Procedure). Values from 2017 to 2020 according to New European Driving Cycle (NEDC).

* To improve year-on- year comparability, the 2020 NEDC figures were converted to WLTP after adjusting for permissible flexibilities – specifically from 99 g CO2 / km according to NEDC (including 5 g CO2 / km phase-in, 7.5 g CO2 / km supercredits and 2.4 g CO2 / km eco-innovations) to 135 g CO2 / km according to WLTP (excluding flexibilities). In 2020, a phase-in regulation was accepted, as was the recognition of supercredits. As of 2021, these two simplifications no longer apply for the BMW Group.


BMW Group.

  • Profit before tax: Slight decrease
  • Workforce size at year-end: Slight increase
  • Share of women in management positions in the BMW Group: Slight increase


  • Deliveries to customers: Slight increase
  • EBIT margin: Between 8 and 10%
  • Return on capital employed: Between 21 and 26%


  • Deliveries to customers: Slight increase
  • Share of all-electric vehicles in total deliveries: Significant increase
  • CO2 emissions EU new vehicle fleet: Slight reduction
  • CO2 emissions BMW Group locations per vehicle produced: Moderate reduction
  • EBIT margin: Between 8 and 10%
  • Return on capital employed: Between 15 and 20%


  • Return on equity (RoE): Between 14 and 17%

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