Which user data Pinterest collects is not known to BMW. BMW does not gain full access to such collected user data or any user profiles. BMW can only access public profile information. Which information you share as public can be adjusted via your Pinterest settings.
BMW receives from Pinterest anonymous statistics about the usage of our page. For example, the following anonymous information will be provided to BMW:
- Follower: number of persons following BMW - including growth and development over a defined time frame.
- Range: Number of people who see a specific contribution. Number of interactions on a post. For example, you can deduce which content in the community is better than other.
- Advertisement performance: How much does BMW cost a click? How many people have seen an ad?
- Demography: Average age of visitors, sex, place of residence, language.
Those statistics are used to steadily improve our Pinterest online content and to better respond to the interests of our users. We cannot link statistical data with the profiles of our fans or individual users. You can use your Pinterest settings to decide in which form you would display targeted advertisements.
BMW receives via Pinterest personal data if you actively transmit your data by sending a personal Pinterest message. We use the provided data (e. G. name, surname) to respond to your query by our customer support. Your data will be saved for this purpose in our system.
BMW uses user data of the chat function to answer your questions. The collected costumer and customer hotline data is used to contact the user in order to provide the requested information and offers.