Bayerische Motoren Werke Aktiengesellschaft (Petuelring 130, 80788 München; further referred to as “BMW”) is responsible for the content of this Instagram Page.
Which user data Instagram collects is not known to BMW. BMW does not gain full access to such collected user data or any user profiles. BMW can only access public profile information. Which information you share as public can be adjusted via your Instagram settings.
If a chat function is provided BMW uses user data of the chat function to answer your questions. The collected costumer and customer hotline data is used to contact the user in order to provide the requested information and offers.
BMW receives from Instagram anonymous statistics based on legitimate interest about the usage of our page. For example, the following anonymous information will be provided to BMW:
- Follower: number of persons following BMW – including growth and development over a defined time frame.
- Range: Number of people who see a specific contribution. Number of interactions on a post. For example, you can deduce which content in the community is better than other.
- Advertisement performance: How much does BMW cost a click? How many people have seen an ad?
Those statistics are used to steadily improve our Instagram online content and to better respond to the interests of our users. We cannot link statistical data with the profiles of our fans or individual users. You can use your Instagram settings to decide in which form you would display targeted advertisements.
BMW receives via Instagram personal data if you actively transmit your data by sending a personal Instagram message. We use the provided data (e.g. name, surname, VIN) to respond to your query by our customer support. Your data will be saved for this purpose in our CRM system. BMW also receives via Instagram personal data of you if you are using a pre-filled web form. This form uses data of your profile. To send the data to us you actively have to click a send button.