BMW World in the evening sun, with the 4 cylinder building in the background.
A place for vision: the BMW Group.
BMW i3 in Fahrt vor Skyline.
Rethinking mobility: the BMW Group.
Robots support employees in production.
A new way of working: the BMW Group.
Children discovering the BMW Group Junior Campus.
A member of society: the BMW Group.

A place for vision: the BMW Group.

Krüger: "Systematically working to ensure operational excellence" +++ Operating efficiency: Performance > NEXT offers potential efficiencies in excess of € 12 billion by 2022 +++ Upfront expenditure expected to remain high +++ New structure for sales divisions +++ EBIT margin of 8 to 10 per cent remains ambition +++ Challenges influence 2019 outlook

Munich. On its way towards the mobility of the future, the BMW Group is taking strategic steps to enhance its operating performance on a sustainable basis. As well as systematically implementing its strategy NUMBER ONE > NEXT, the company is also focusing on faster processes, leaner structures and therefore greater efficiency. In view of the many challenges currently facing the automotive sector, the BMW Group is ensuring it maintains its financial strength to influence and decisively shape individual premium mobility moving into the next decade, just as it has over the past ten years.

"After three years of Strategy NUMBER ONE > NEXT, we remain firmly on course, having established a strong position as one of the world's top providers of e-mobility. We lead the European market and will soon go into series production of our fifth generation of electric drivetrain systems. We’re significantly expanding our presence in the upper luxury class. Our first highly automated vehicle will become available in 2021 and we are already now paving the way for the development of the next generation of groundbreaking technology. In the field of mobility services, we are joining forces with Daimler AG to create even greater momentum," said Harald Krüger, Chairman of the Board of Management of BMW AG, in Munich on Wednesday. "We need to work systematically on our operational excellence in order to leverage these strategic advances and ensure our ability to use our own underlying strength to help shape the sector’s transformation going forward," he added.

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Munich. The BMW Group has secured a major order from INEOS Automotive Ltd. for the delivery of petrol and diesel engines. The contract is a further important step in the BMW Group’s strategy to expand its business providing drivetrains to industrial customers.

The powerful and efficient BMW TwinPower Turbo engines are destined for INEOS Automotive Ltd.’s new off-road vehicle project under a contract that foresees the delivery of a high-range five-digit number of engines. With this agreement, the BMW Group opens up additional sales channels and taps new growth potential. 

“Our company is famous for efficient high-performance engines that are among the best in the world”, said Pieter Nota, Member of the BMW AG Board of Management responsible for Sales and Brand BMW and Aftersales BMW Group. “We offer a broad range of premium, tailor-made drivetrain technologies and services for carmakers and other customers and believe this is a business area with real growth potential.”

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BMW, MINI and Rolls-Royce to be part of one single Sales Division, headed by Nota +++ Schwarzenbauer to promote transformation to e-mobility +++ BMW Motorrad to join Development Division +++ Krüger: “Clear message for lean, future-proof structures 

Munich. The BMW Group is reorganising its Board of Management to create a new leaner, future-oriented structure. From 1 April 2019, the BMW, MINI and Rolls-Royce automotive brands will be part of a new central Sales Division. It will be headed by Pieter Nota, Member of the BMW AG Board of Management responsible until now for Sales and Brand BMW, Aftersales BMW Group. Nota will also remain responsible for additional functions including brand and product management and aftersales. Meanwhile, BMW Motorrad will become part of the Development Division under Management Board member Klaus Fröhlich.

“We are restructuring our divisions to give us the best possible foundation for the future. It sends out a clear signal that our organisation is lean and efficient throughout the company,” said Harald Krüger, Chairman of the BMW AG Board of Management, speaking in Munich on Friday.

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BMW Group key figures.

134682
employees (2018).
121994
(90.6%) employees in Automotive segment (2018).
3709
(2.8%) employees in the Motorcycles segment (2018).
8860
(6.6%) employees in the Financial Services segment (2018).
4964
apprentices (2018).
142617
electrified vehicles delivered (BEV + PHEV) (2018).
30
production locations in 14 countries (2018).
2490664
automobiles delivered to customers (2018). (BMW, MINI and Rolls-Royce Motor Cars)
165566
Motorcycles delivered (2018).
97480000000
euros revenue (2018).

Who we are.

BMW Group Prototyp Hydrogen Fuel Cell.

The BMW Group company profile.

The special fascination of the BMW Group not only lies in its products and technology, but also in the company’s history, written by inventors, pioneers and brilliant designers. Today, the BMW Group, with its 30 production and assembly facilities in 14 countries as well as a global sales network, is the world’s leading manufacturer of premium automobiles and motorcycles, and provider of premium financial and mobility services.

Interior of BMW vehicle without driver, with motion blur.

Production today and tomorrow.

The BMW Group sets trends in production technology and sustainability as an innovation leader with an intelligent material mix, a technological shift towards digitalisation and resource-efficient production. At the same time, flexibility and continuous optimisation of value chains ensure competitiveness.

Artwork zur Technologie Efficient Dynamics.

Sustainability: the guiding principle for all our actions.

Long-term thinking and responsible action are the basis of economic success. Ecological and social sustainability, comprehensive product responsibility and a clear commitment to conserving resources are therefore an integral part of our strategy. With Efficient Dynamics, the BMW Group consistently implements the principle of sustainable mobility and is steadily reducing its vehicles’ fuel consumption and emissions.

Production today and tomorrow.

Karosserieteile in der BMW Produktion.

The BMW Group sets trends in production technology and sustainability as an innovation leader with an intelligent material mix, a technological shift towards digitalisation and resource-efficient production. At the same time, flexibility and continuous optimisation of value chains ensure competitiveness.

Five BMW Group milestones.

BMW was founded in 1919 as a manufacturer of aircraft engines.
1916 Establishment of BMW.

BMW can trace its roots back to Karl Rapp and Gustav Otto. In 1916, the Flugmaschinenfabrik Gustav Otto company had merged into Bayerische Flugzeug-Werke AG (BFW) at government behest. Elsewhere, in 1917, the Rapp Motorenwerke company became Bayerische Motoren Werke GmbH, which was duly converted into an AG (public limited company) in 1918. BMW AG subsequently transferred its engine construction operations – including the company and brand names – to BFW in 1922. The date of BFW’s founding, 7 March 1916, has therefore gone down in history as the foundation date of Bayerische Motoren Werke AG.

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Snapshot showing production of the first BMW motorcycle in 1923.
1923 BMW R 32 – the first BMW motorcycle.

BMW announced its first motorcycle, the R 32, to great excitement in 1923. Until then the company had only supplied engines rather than complete vehicles. The basic concept of the original BMW Motorrad model – a boxer engine with longitudinally positioned cylinders and shaft drive –continues to be employed in the company’s motorcycles to this day.

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BMW presented the 501 in 1951.
1951 The BMW 501 – the first post-war BMW car.

BMW's first post-war automobile was the 501, built from 1952 onwards. A large saloon capable of seating up to six people, it was powered by an enhanced version of the six-cylinder engine used in the pre-war BMW 326. As a luxury car, the BMW 501 was not a commercial success, but it nevertheless restored BMW's status as a manufacturer of high-quality cars.

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BMW launches production in South Africa.
1972 BMW starts up in South Africa.

The Rosslyn plant near Pretoria, South Africa, became the first production location outside of Germany for the modern BMW Group. In 1972, the BMW Board of Management decided to take over the entire Rosslyn facility constructed by the local importer. Assembly of the Glas 1800 SA model had started in 1967 and was later followed by the BMW 2000 SA. After major investments, production of BMW 3 Series vehicles was launched there at the beginning of 1984.

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The BMW Group opened BMW Welt in Munich in 2007.
2007 Strategy Number ONE.

Strategy Number ONE aligns the BMW Group with two targets: to be profitable and to enhance long-term value – from a technological, structural and cultural perspective. The mission statement up to the year 2020 is to become the world’s leading provider of premium products and premium services for individual mobility.

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  • 1916
  • 1923
  • 1951
  • 1972
  • 2007

Contacts.

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