Social commitment.

"Mission Mobility. Develop. Build. Test."
The BMW Group has presented the new Mobile Junior Campus concept for the first time at the 2015 IAA Frankfurt Motor Show. Workshops on site at the Frankfurt Exhibition Centre opened to visitors from 19 – 27 September. Under the motto "Mission Mobility: Develop. Build. Test", schoolchildren aged 11 to 14 work through the entire process of building a
car, collaborating in small teams guided by trained educators. From initial idea to construction, the children learn theoretical principles, which they then put directly into practice as they build their own go-kart. Afterwards, they have the chance to test their design on a special course. After the successful launch at the IAA, the mobile concept is on tour now. First stop the "Deutsches Museum Verkehrszentrum" in Munich 2016.

The Junior Campus at BMW Welt offers a place for learning and discovery outside of school. Its concept was developed in cooperation with prominent educators and scientists in German and English. Since opening in autumn 2007, thousands of children and school classes have discovered mobility using all their senses. Content is also aligned with the Bavarian educational syllabus. With its educational concept of guided knowledge transfer, the Junior Campus makes another contribution to the social involvement of BMW Group.

In February 2015, the Junior Campus was overhauled and expanded. Seven to 13-year-olds can now discover the world of mobility, sustainability and global thinking through ten new interactive exhibits.

“Discover”, “understand” and “shape” – at the Junior Campus, know-how is presented in different ways in three separate areas: The freely-accessible Campus Portal invites BMW Welt visitors to discover the topic of sustainability for themselves. In the Campus Laboratory, young participants attend workshops on mobility, global thinking and sustainability and learn scientifically-based material in a fun, interactive way. In the Campus Workshop, trained instructors help children take an active part by building their own car of the future out of different materials.

A further Junior Campus was opened at the German Museum of Technology in Berlin in January 2012. Guided workshops on the topics of mobility, science and mathematics supplement the museum’s permanent exhibit "Man on the move - underway with Auto & Co", The educational concept of the Junior Campus at BMW Welt in Munich was refined in conjunction with the German Museum of Technology and the areas of science and mathematics added.

The new Junior Campus in Berlin is the product of the successful collaboration between the BMW Group and the German Museum of Technology in 2010, when the Berlin Museum hosted the Campus’s mobile modules for ten days – which were enthusiastically received by about 2,000 children and adolescents. The huge demand for educational programmes for schoolchildren in Berlin and surrounding areas motivated both partners to move their cooperation to a long-term footing and make the Junior Campus a permanent museum programme.

Since March 2015, the existing workshops for primary-school children have been supplemented by two further programmes: 12 to 15-year-olds can now focus on current challenges in the field of sustainable mobility in the “electro-mobility” workshop and pre-schoolers from three to five can learn about road safety in a fun way.

The BMW Korea Future Fund, a charitable foundation established by BMW Group Korea, replicated the successful model with the first international Junior Campus outside Germany in late 2012.

The Korean Junior Campus drives cross-country in an 11.5-ton truck, stopping at primary schools, community centres, libraries and other public institutions to bring the Junior Campus to children in the vast rural regions. Modified to suit the Korean education system the Campus promotes understanding of sustainability, technology, mobility and the arts among children between ten and 13.

Since August 2014, the South Korean Driving Centre has also featured a permanent Junior Campus installation.

Following Munich, Berlin and Seoul, the fourth BMW Group Junior Campus opened in the Russian capital, Moscow, from 2013 until the beginning of 2016. Children aged five to ten have fun learning how to stay safe and behave responsibly on the roads in interactive workshops. A separate Junior Campus concept was developed specially for Russia together with teachers and road safety experts. The programme of open workshops is primarily geared towards schools and families, as well as childcare and child safety organisations. 

A mobile version of the Junior Campus has also been in service in Russia since 2014. Since end of 2015 we extended the mobile version to reach more children in rural areas.