Social commitment.

The Livelihood for Youth initiative currently supports around 400 young people. The programme teaches them basic computer skills, as well as English, and helps them realise their job potential. Participants are also assigned a mentor who helps them find ways to earn a secure living.  

Our partner:
Magic Bus

Country:
India

The social and recreation centre located close to the BMW Group plant in Araquari guides and supports children from their first year of primary school through to the third year of high school, on top of their classes at state schools. Around 90 children are taught in morning and afternoon groups. Between breakfast, lunch and dinner, children up to the age of nine receive tutoring in reading and writing, while older children are tutored in maths. The 1,220 square-metre site also offers sports, culture and art activities.

Our partner:
BMW Group Plant Araquari

Country:
Brazil

Around 50,000 children from rural areas benefit from BMW Joy Home. The project is geared towards socially-disadvantaged children who are unable to live with their parents working in remote regions. BMW Joy Home provides them with a safe home and access to an extensive school education. Working with BMW Group employees and dealers, the initiative also organises various activities to support the children’s healthy psychological and physical development. 

Our partner:
BBA (BMW Brilliance)

Country:
China

The facility provides extracurricular activities for children and teenagers. As well as tutoring, the programme offers a wide range of activities, from dance to art, to keep things interesting from day to day. The aim of the project is to use education to help children and teenagers find their own way and provide them with a strong foundation for entering the world of work.

Our partner:
BMW Group Plant San Louis Potosi

Country:
Mexico

"Educate a child, build a nation" is a new and unique initiative being implemented in the United Arab Emirates that teaches children between the ages of seven and 13 basic PC skills and familiarises them with technology. The interactive programme combines education with an understanding of business and is designed to boost Dubai’s economic performance over the long term. 

Our partner:
Information City

Country:
United Arab Emirates

This award-winning learning app exposes long-term unemployed young people to mathematics, IT, natural sciences and technology (MINT) and gets them interested in technical professions – an area where specialists are urgently needed, and people often lack confidence in their abilities. “Real-life” workshops hosted by the participating companies are also part of the programme. This gives firms the chance to get to know candidates and test their skills and interests in practical situations. Just a few weeks after its launch, the app won the “delina” innovation award for digital education in the category “Society and lifelong learning”. The award recognises new ideas and innovative trends in the field of digital learning.

Our partner:
Joblinge

Country:
Germany

This work-experience programme, organised in conjunction with the Federal Employment Agency and Jobcenter, helps qualified refugees achieve social and professional integration. The nine-week programme provides an insight into work processes in different departments, including development, sales and marketing, production and IT. It is supplemented by a daily language class and a specially-developed training programme to teach intercultural and social skills.

Our partner:

BMW Group plants: Munich, Dingolfing, Landshut, Leipzig, Regensburg and Berlin. Federal Employment Agency, Jobcenter.

Country:
Germany

Since 2007, children between five and 13 have been able to experience mobility with all their senses at BMW Welt in Munich: Young visitors can discover the topic of sustainability in the Campus Portal. In the Campus Lab, they can explore the connections between mobility, sustainability and globality, while in the Campus Workshop, they can even build their own car.
An additional programme is offered in collaboration with the Technology Museum in Berlin, where 12-15-year-olds learn about electric drive systems, environmentally-friendly power generation and connectivity in an urban setting. Pre-schoolers can also learn about road safety in a fun way along a discovery trail.

Our partners:

Technology Museum Berlin, BMW Welt

Country:
Germany

The Junior Campus’s first international location opened in 2012 in Seoul. Its 11.5-ton truck crosses the country to reach children and teenagers in rural areas. Interactive workshops aligned with the Korean education system promote an understanding of sustainability, technology, mobility, design and science among children aged between ten and 13. A permanent version of the Junior Campus has also been installed at the Driving Centre in South Korea since August 2014.

Our partner:
BMW Korea Future Fund

Country:
Korea

In Junior Campus Russia schoolchildren from 6 to 14 can take on the role of engineers by getting a glimpse of car production basics, vehicle parts and functions, car bodies differences, as well as assemble their first either plastic or remotely controlled car, as well as discover the alternative fuels by teaming up with others and developing and presenting their own ideas on future sustainable mobility.

Our partner:
Science Museum Experimentanium, Moscow Polytechnic University

Country:
Russia

Under the motto “Inspire, Engage & Teach”, the “BMW Education” programme in England provides young people with a glimpse of what sustainable mobility might look like in the future. From interactive learning and quiz materials to job openings, the programme provides different educational and support options for mobility and vehicle construction.

Country:
United Kingdom

This workshop gives kids a chance to experience real autonomous driving: How does the car behave in a bend? How is the vehicle programmed to recognise traffic lights and obstacles? The children also learn what the future could look like with autonomous driving and how the technology will change road driving.

Our partner:
MIRAIKAN     

Country:
Japan

BMW China’s traffic safety programme provides children with a fun, interactive introduction to the topic of road safety. Simulations for children and adults are designed to improve safety for all road users. The Children’s Traffic Safety Education programme, established in 2004, is one of the longest-running, most successful programmes of its kind.

Our partner:
BBA (BMW Brilliance)

Country:
China

Since 2013, workshops have taught five to ten-year-olds how to behave in a safe and responsible manner on the roads. The programme was developed with teachers and educators from Russia. A mobile version was introduced in 2014 to complement the Junior Campus in Moscow and reach schoolchildren outside the Russian capital.

Our partner:
Experimentanium Museum Moscow

Country:
Russia

This programme is currently educating around 3,000 pre-schoolers and parents on the topic of road safety – highlighting the importance of both active and passive: from using an appropriate child seat to how drivers should behave behind the wheel. 

Our partner:
Ukids

Country:
Malaysia

Kids’ urge to explore can sometimes lead them into danger.

The aim of the “Be Safe, Be Smart” initiative is to teach schoolchildren how to behave properly on the roads. As well as providing teaching materials, BMW India also sponsors a film and provides miniature cars and motorcycles, so that pupils attending the Global Indian International School can try driving for themselves in a simulation.

Our partners:
Global Indian International School (GIIS), Infrastructure Leasing & Financial Services Limited

Country:
India

The aim of this safety training is to teach young people the rules of the road and prepare them to be safe and responsible drivers in the future.

Our partner:
BMW Fondation de France

Country:
France

The BMW Kids Tour is a fun programme for children and their families, with workshops and info and cultural events covering all aspects of road safety.    

Country:
Italy

Partner:
BMW Group Italia

The BMW Group plants in Landshut, Munich and Regensburg offer primary-school children the chance to learn more about mechanical engineering and sustainable production. At five workshops held throughout the school year, children learn how to work with tools, as well as other skills. The highlight is building their first car out of wood. The programme gives third and fourth-graders practical access to the sciences and awakens their interest in technical professions.

Our partners:
BMW Plants Regensburg, Landshut and Munich

Country:
Germany

Through this programme, young BMW and MINI engineers in Korea share their knowledge and experience with technical upper-school students and serve as mentors to help them develop life goals and career plans. The year-long programme includes meetings with mentors, monthly one-day workshops, basic training at the BMW Group Korea Training Academy, a visit to a car exhibition and even a trip to a BMW plant in Germany.

Our partner:
BMW Korea Future Fund

Country:
Korea

Since 2015, the partnership with Conalep at the new BMW Group plant in San Luis Potosí in Mexico has provided 25 students per year with the opportunity to complete a dual education programme. The aim is to train the next generation of Mexican engineers, who will later join the BMW Group.

Our partner:
BMW Plant SLP

Country:
Mexico

The Dual Excellence in Education programme teaches students the technical skills they need to work as engineers. Students are encouraged to fulfil the international standards needed for success in the ASEAN economic community.

Our partner:
BMW Group Thailand (NSC and Plant Rayong)   

Country:
Thailand

The BMW Scholars programme combines university studies with practical experience: Production-technology students can work up to 20 hours per week at BMW Plant Spartanburg while still attending college.  The two-year programme brings the German system of “working students” to the US. BMW also helps the students with tuition fees.

Our partner:
BMW Plant Spartanburg

Country:
United States

The BMW Group has been committed to youth development for years by providing vehicles free of charge to educational institutions in Germany and abroad.

This gives apprentices, technicians and engineers the opportunity to acquire, expand and consolidate their knowledge by working with current models.
The vehicles provided are fitted with a wide range of different drive concepts, from current petrol and diesel models to hybrids to pure-electric vehicles like the BMW i3. Motorcycles are also made available.

Through this commitment, the BMW Group helps ensure that education and research at vocational training institutions and colleges is always up-to-date with the latest technical innovations and, at the same time, promotes education in the field of electromobility.

More than 1600 vehicles worldwide are deployed “in the service of education”.

Our partner:
BMW sales partners

Country:
Worldwide

Eleven years ago, the BMW Group opened its first plant on the Indian subcontinent, in Chennai. Associates marked the facility's latest anniversary by launching an extensive educational initiative.

The BMW Group India's SKILL NEXT>> initiative donated 365 engines and transmissions to students to support active, hands-on learning on cutting-edge technologies.

The engines and transmissions donated to the students had been damaged by last year's heavy monsoon rains.

To mark the plant's eleventh anniversary, cricketing legend Sachin Tendulkar and students from the Anna University College of Engineering were invited to launch SKILL NEXT>> by assembling a BMW engine on the production line.

Our partner:
Different universities in India

Country:
India

Since 2016, BMW Financial Services and Waves for Water have brought water filters to rural areas of Thailand. This simple and inexpensive solution helps improve water quality and ensures people have access to clean water. A large number of employees in Thailand are involved in the project and have already been able to provide 320 families with a filter system for clean water. 

Our partners:
BMW Financial Services, Waves for Water

Country:
Thailand, South Africa, Mexico, Brazil