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Page Overview: BMW Group - Responsibility - Commitment - Social Commitment

Social Commitment

Social commitment.

Our social commitment.

We regard social commitment as a crucial basis for our successful global operations. We aim to use our know-how and experience to contribute to social peace – and stable economic development.

The Intercultural Innovation Award.

The BMW Group and the UN initiative “Alliance of Civilisations” (UNAOC) have entered into a close partnership and launched the Intercultural Innovation Award to strengthen their efforts in bridging cultural and religious gaps and fostering social peace in multicultural societies.

The partners aim to support the intercultural commitment of project initiators worldwide by providing sustainable, customised support packages.  Ten finalists are given the opportunity to realise their projects with the support of the BMW Group and UNAOC and further mentoring. The advisory project support is tailored to the individual needs of award winners.

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The BMW Group presents the Intercultural Innovation Award.


Award winners.

Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.

Junior Campus.

Promoting understanding and enthusiasm for technology and sustainable mobility among children and adolescents is another aspect of our corporate citizenship activities. A good example of this is the BMW Group’s Junior Campus.

Philosophy.

Its concept of “using all senses to discover mobility and sustainability” was developed in cooperation with prominent educators and scientists. The first Junior Campus was opened in 2007 at BMW Welt in Munich.

Here, children can carry out interactive research, with tests and experiments that allow them to experience the lifecycle of a car from a mobility perspective. Junior Campuses have now also been established in Berlin, Incheon in South Korea and Moscow. The concept has been adapted to local conditions in each country.

Mobile Junior Campus

The Mobile Junior Campus.

"Mission Mobility. Develop. Build. Test."
The BMW Group has presented the new Mobile Junior Campus concept for the first time at the 2015 IAA Frankfurt Motor Show. Workshops on site at the Frankfurt Exhibition Centre opened to visitors from 19 – 27 September. Under the motto "Mission Mobility: Develop. Build. Test", schoolchildren aged 11 to 14 work through the entire process of building a
car, collaborating in small teams guided by trained educators. From initial idea to construction, the children learn theoretical principles, which they then put directly into practice as they build their own go-kart. Afterwards, they have the chance to test their design on a special course. After the successful launch at the IAA, the mobile concept is on tour now. First stop the "Deutsches Museum Verkehrszentrum" in Munich 2016.

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Children check out the Junior Campus mobility model at BMW Welt.

Junior Campus at BMW Welt Munich.

The Junior Campus at BMW Welt offers a place for learning and discovery outside of school. Its concept was developed in cooperation with prominent educators and scientists in German and English. Since opening in autumn 2007, thousands of children and school classes have discovered mobility using all their senses. Content is also aligned with the Bavarian educational syllabus. With its educational concept of guided knowledge transfer, the Junior Campus makes another contribution to the social involvement of BMW Group.

In February 2015, the Junior Campus was overhauled and expanded. Seven to 13-year-olds can now discover the world of mobility, sustainability and global thinking through ten new interactive exhibits.

Campus Portal, Campus Laboratory and Campus Workshop make up the Junior Campus at BMW Welt.

“Discover”, “understand” and “shape” – at the Junior Campus, know-how is presented in different ways in three separate areas: The freely-accessible Campus Portal invites BMW Welt visitors to discover the topic of sustainability for themselves. In the Campus Laboratory, young participants attend workshops on mobility, global thinking and sustainability and learn scientifically-based material in a fun, interactive way. In the Campus Workshop, trained instructors help children take an active part by building their own car of the future out of different materials.

Children at the Junior Campus Berlin holiding road sections.

Junior Campus in Berlin – a cooperation between the German Museum of Technology and the BMW Group.

A further Junior Campus was opened at the German Museum of Technology in Berlin in January 2012. Guided workshops on the topics of mobility, science and mathematics supplement the museum’s permanent exhibit "Man on the move - underway with Auto & Co", The educational concept of the Junior Campus at BMW Welt in Munich was refined in conjunction with the German Museum of Technology and the areas of science and mathematics added.

The new Junior Campus in Berlin is the product of the successful collaboration between the BMW Group and the German Museum of Technology in 2010, when the Berlin Museum hosted the Campus’s mobile modules for ten days – which were enthusiastically received by about 2,000 children and adolescents. The huge demand for educational programmes for schoolchildren in Berlin and surrounding areas motivated both partners to move their cooperation to a long-term footing and make the Junior Campus a permanent museum programme.

Since March 2015, the existing workshops for primary-school children have been supplemented by two further programmes: 12 to 15-year-olds can now focus on current challenges in the field of sustainable mobility in the “electro-mobility” workshop and pre-schoolers from three to five can learn about road safety in a fun way.

Children at Junior Campus Korea playing with cars.

Junior Campus in Seoul/ South Korea – first stop on the road to internationalisation.

The BMW Korea Future Fund, a charitable foundation established by BMW Group Korea, replicated the successful model with the first international Junior Campus outside Germany in late 2012.

The Korean Junior Campus drives cross-country in an 11.5-ton truck, stopping at primary schools, community centres, libraries and other public institutions to bring the Junior Campus to children in the vast rural regions. Modified to suit the Korean education system the Campus promotes understanding of sustainability, technology, mobility and the arts among children between ten and 13.

Since August 2014, the South Korean Driving Centre has also featured a permanent Junior Campus installation.

Children building paper cars at the Junior Campus Moscow.

BMW Group Junior Campus Moscow – an initiative for safety on the roads.

Following Munich, Berlin and Seoul, the fourth BMW Group Junior Campus opened in the Russian capital, Moscow, from 2013 until the beginning of 2016. Children aged five to ten have fun learning how to stay safe and behave responsibly on the roads in interactive workshops. A separate Junior Campus concept was developed specially for Russia together with teachers and road safety experts. The programme of open workshops is primarily geared towards schools and families, as well as childcare and child safety organisations. 

A mobile version of the Junior Campus has also been in service in Russia since 2014. Since end of 2015 we extended the mobile version to reach more children in rural areas.

The district project Lifetalk.

Promoting intercultural dialogue and learning from each other.

The district project Lifetalk is a programme of the non-profit organisation KICKFAIR e.V. and the BMW Group, which started as a pilot project at the beginning of 2015. Initially designed for a period of one year, the programme promotes intercultural dialogue and learning from and with each other. The target group predominantly comprises school children and young, unaccompanied refugees between the age of 12 and 20 years.

Lifetalk promotes collaborative learning and mutual exchange, providing a platform for meetings and the acquisition of important social competences (e.g. ability to work in a team, fairness, respect in dealing with one another). In the process, the young people learn to sustainably overcome prejudices and to apprehend cultural diversity as a strength. Last year, around 40 young people and unaccompanied refugees regularly participated in workshops. Thanks to the project, more than half of the participants were given an idea of possible job profiles.

As a result of the good response, the project is to be continued in 2016. In addition to factory tours and workshops at the Junior Campus and the BMW Museum, the young people visit the trainee workshop thus receiving insight into various vocational skills.




Social responsibility worldwide.

The BMW Group is active in more than 150 countries, so intercultural communication and understanding is a part of our everyday lives. We want to use the BMW Group’s global presence to contribute to greater intercultural understanding and social inclusion. We intend to fulfil our responsibility as a good corporate citizen through our social commitment in these two areas. More information on the projects we are currently realizing in our markets can be found in the following slideshow.

A Collection of materials for intercultural learning.

The LIFE Concept.

Learning from our Differences – Together.
The LIFE concept was developed under the leadership of Petra Hoelscher in collaboration with the State Institute for Quality in Schools and Educational Research and the BMW Group. The starting point for this educational concept was to examine how people deal with the contradiction between everyday encounters with "foreigners" and the simultaneous perception of them as "something special". LIFE aims to promote the development and dissemination of international intercultural learning, while overcoming prejudices with a willingness to get to know the stranger. Cultural and linguistic differences are not perceived as a barrier to understanding, but rather as an enrichment. Furthermore, "positive" confrontation with other languages and cultures broadens the individual's horizons and supports the target groups in the process of revising habitual behaviour and thinking patterns.

A Collection of Ideas and Materials for Intercultural Learning.
The foundation of the LIFE Project is a collection of ideas and materials on the subject of "Intercultural Education". Regular additions ensure that the collection reflects the leading edge of research and practice in the field of intercultural learning. Carefully selected contributions from international scientists and educators provide a holistic yet practical presentation of the subject matter from a number of different perspectives. It is based on the curriculum developed by the ISB for intercultural learning.

Click here to download our Collection of Ideas and Materials for free (PDF, 90 MB, available only in German).