The BMW Group Junior Campus in Germany offers children and adolescents interactive places to learn in two locations (Munich and Berlin) and is an integral part of the BMW Group’s social commitment. Workshops tailored to different age groups provide young participants with the most useful and relevant information regarding road safety, sustainability, technology, and mobility – promoting technical understanding and global thinking in the process.
Munich Location:
Since 2007, children between the ages of five and eight have been able to discover mobility in the BMW World using all their senses. In the Campus Portal, young visitors can explore the topic of sustainability. The Campus Laboratory likewise explores the interplay of mobility, sustainability, and globalization – one can even build their own car in the Campus Workshop. As of the end of 2018, there are two additional workshops for different age groups on the topic of Programming and Robotics. Children and teenagers can playfully learn where robots are implemented in industry and society, and how they have shaped and changed our modern world. In a practical component, the children can even program a robot to carry out different tasks.
Berlin Location:
In partnership with the German Museum of Technology, a Junior Campus has been in operation in Berlin since 2012. The campus engages people of all ages: children aged three and up are exposed through playful learning to the topic of traffic safety, while older children (aged 5-15 years) learn about mobility, sustainability, science, and math. Twelve to fifteen-year-olds, for example, have the chance to learn about electric powertrain systems, environmentally-friendly electricity production, and connectivity in urban spaces, allowing them to “playfully” deal with the largest challenges of our time.
Mobile Junior Campus Version:
A mobile version of the Junior Campus has also been in operation since 2015. Under teacher supervision, schoolchildren aged eleven to fourteen run through the entire car making process under the motto “Mobile Mission: Develop. Build. Test.” From the development of the initial idea to the assembly of their own Go-karts, the adolescents are exposed to the theoretical foundations of mobility, sustainability, and technology, and are able to put them into practice as they build the Go-kart. Afterwards, the children can even test their self-designed Go-kart on a driving course.
2018 concluded with over 273,000 children and adolescents having participated in the Junior Campus Workshops in Germany.