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Page Overview: BMW Group - Responsibility - Commitment - Social Commitment

Social commitment around the world.

Sustainable investments with the know-how of the BMW Group.

The world we live in has never been more complex or more connected. The BMW Group therefore believes in making social commitment a cornerstone of its business activities. We use our specialist knowledge to help in areas where we have expertise. 

Learn more about our programmes and partners:

Contributing to social mobility and inclusion.

Contributing to social mobility and inclusion.

We believe young people need a sound education to be able to make their way in the world. That is why we promote education in MINT subjects worldwide, especially in areas with limited access to schooling. All children should have the opportunity for a proper education – regardless of where they live and grow up. Our supplementary programmes help children discover the sciences and pave the way for a promising career. The BMW Group programme supports quality education in schools and helps boys and girls strengthen their individual skills:

 

The Livelihood for Youth initiative currently supports around 400 young people. The programme teaches them basic computer skills, as well as English, and helps them realise their job potential. Participants are also assigned a mentor who helps them find ways they can earn a secure living.

Our partner:
Magic Bus

Country:
India

 

The centre next to the BMW plant in Araquari supports children from their first year of primary school to the third year of high school, as well as their classes at state schools. Around 90 children are taught in a morning and an afternoon group. Between breakfast, lunch and dinner, children up to 9 years of age receive reading and writing tutoring and children from 9 years of age receive maths tutoring. The second part of the stay on the 1,220 square metre site also includes sports, culture and art.

Our partner:
BMW Plant Araquari

Country:
Brazil

 

Around 50,000 children from rural areas benefit from BMW Joy Home. The project is geared towards children whose parents live in remote regions where they are cannot go with them. BMW Joy Home provides a safe haven with an extensive school education.

Our partner:
BBA (BMW Brilliance)

Country:
China

 

The facility provides extracurricular activities for children and teenagers. As well as tutoring, the programme offers a wide range of activities, from dance to art, to keep things interesting from day to day. The idea is to use education to help children and teenagers find their own way and provide them with a strong foundation for entering the world of work.

Our partner:
BMW Plant San Louis Potosi

Country:
Mexico

 

MST has stood for Mathematics, Science and Technology at BMW South Africa for the past 20 years. The MST programme aims to interest schoolchildren in math, science and technology. Around 40,000 children and teenagers benefit from the cooperation with 37 schools.

Our partner:
Schools in South Africa

Country:
South Africa

 

"Educate a child, Build a nation" is a new and unique initiative being implemented in the UAE, which teaches children between the ages of seven and 13 basic PC skills and familiarises them with technology.  

The interactive programme combines education with an understanding of business and is designed to boost Dubai’s economic performance.

Our partner:
Information City

Country:
United Arab Emirates


 

Maths as a Mission: This learning app exposes young people to mathematics, IT, science and technology in a fun way and gets them interested in technical professions – an area where specialists are urgently needed, and people often lack confidence in their abilities. The app is complemented by “real-life” workshops hosted by the participating companies. This also gives firms the chance to get to know candidates and test their skills and interests in practical situations.

Our partner:
Joblinge

Country:
Germany

 

This work-experience programme, organised in conjunction with the Federal Employment Agency and Jobcenter, helps qualified refugees with social and professional integration. The nine-week programme provides an insight into work processes in different departments, including development, sales and marketing, production and IT. It is supplemented by a daily language class and a specially-developed training programme to teach intercultural and social skills.

Our partner:
BMW Plants Munich, Dingolfing, Landshut, Leipzig and Regensburg, Berlin, German Federal Employment Agency, Jobcenter

Country:
Germany

Experiencing mobility and sustainability.

Experiencing mobility and sustainability.

From electro-mobility to autonomous driving – we face an unprecedented transformation in mobility. At the BMW Group Junior Campus, children and teenagers learn all about mobility, traffic and sustainability and discover safe and environmentally-friendly options for future mobility. Here is an overview of our global projects in this area:

 

Since 2007, children between five and 13 have been able to experience mobility with all their senses at BMW Welt in Munich: Young visitors can discover the topic of sustainability in the Campus Portal. In the Campus Lab, they can explore the connections between mobility, sustainability and globality; in the Campus Workshop, they can even build their own car. 

An additional programme is offered in collaboration with the Technology Museum in Berlin, where 12-15-year-olds learn about electric drive systems, environmentally-friendly power generation and connectivity in an urban setting. Pre-schoolers can also learn about road safety in a fun way along a discovery trail.

Our partners:
Technik Museum Berlin, BMW Welt

Country:
Germany

 

The Junior Campus’s first international location opened in 2012 in Seoul. Its 11.5-ton truck crosses the country to reach children and teenagers in rural areas. Interactive workshops aligned with the Korean education system, promote an understanding of sustainability, technology, mobility, art and science among children aged between ten and 13. A permanent Junior Campus has also been installed at the Driving Centre in South Korea since August 2014.

Our partner:
BMW Korea Future Fund

Country:
Korea

 

Under the motto “Inspire, Engage & Teach”, the “BMW Education” programme in England provides young people with a glimpse of what sustainable mobility might look like in the future. From interactive quiz to job applications, the programme deals with everything related to mobility and knowledge. 

Country:
United Kingdom

 

In this workshop, kids get to experience real autonomous driving: How does the car behave in a bend? How is the vehicle programmed to recognise traffic lights and obstacles? The children also learn what the future will look like with autonomous driving technology and how the technology will change road driving.

Our partner:
MIRAIKAN     

Country:
Japan

Teaching road safety.

Teaching road safety.

Around 1.3 million people worldwide are killed in car accidents every year. It is therefore essential to teach children road safety at an early age. Our programmes show them the safest ways to behave on the roads and in traffic situations. Parents are also educated about safety requirements, such as the use of child seats and safety belts. The programmes are designed to address all road users – from drivers to cyclists to pedestrians.

 

Children are given a fun, interactive introduction to the topic of road safety. Simulations for children and adults are designed to improve safety for all road users. BMW China’s Children’s Traffic Safety Education programme is the company’s longest-running road safety programme.

Our partner:
BBA (BMW Brilliance)

Country:
China

 

Since 2013, five to ten-year-olds have learned how to behave in a safe and responsible manner on the roads in special workshops. The programme was developed with teachers and educators from Russia. A mobile version was introduced in 2014 to complement the Junior Campus in Moscow and reach schoolchildren outside the Russian capital.

Our partner:
Experimentarium Museum Moskau

Country:
Russia

 

This programme educates children and parents on the topic of road safety – both active and passive: from using an appropriate child seat in the car to the driver themselves. The initiative reaches around 3,000 pre-schoolers and parents.

Our partner:
Ukids

Country:
Malaysia

 

Kids’ urge to explore can sometimes lead them into danger.

The aim of the “Be Safe, Be Smart” initiative is to teach schoolchildren how to behave properly on the roads. As well as providing teaching materials, BMW India also sponsors a film and provides miniature cars and motorcycles, so that pupils attending the Global Indian International School can try driving for themselves in a simulation.

Our partners:
Global Indian International School (GIIS), Infrastructure Leasing & Financial Services Limited

Country:
India

 

The aim of this safety training is to teach young people the rules of the road and prepare them to be safe and responsible drivers in the future.

Our partner:
BMW Fondation de France

Country:
France

 

The BMW Kids Tour is a fun programme for children and their families, with workshops and info and cultural events covering all aspects of road safety.    

Country:
Italy

Partner:
BMW Group Italia

Inspiring the next generation of engineers.

Inspiring the next generation of engineers.

Investing in future employees is an important pillar of the BMW Group’s philosophy as a company. The initiatives described below are designed to encourage our future engineers technicians and engineers. It is especially important for MINT students to combine theoretical and practical knowledge to succeed in the world of work.

 

The BMW Group plants in Landshut, Munich and Regensburg offer primary-school children the chance to learn more about mechanical engineering and sustainable production. At five workshops held throughout the school year, children learn how to work with tools, as well as other skills. The highlight is building their first car out of wood. The programme gives third and fourth-graders practical access to the sciences and awakens their interest in technical professions.

Our partners:
BMW Plants Regensburg, Landshut and Munich

Country:
Germany

 

Through this programme, young BMW and MINI engineers in Korea share their knowledge and experience with technical upper-school students and serve as mentors to help them develop life goals and career plans. The year-long programme includes meetings with mentors, monthly one-day workshops, basic training at the BMW Group Korea Training Academy, a visit to a car exhibition and even a trip to a BMW plant in Germany.

Our partner:
BMW Korea Future Fund

Country:
Korea

 

Since 2015, the partnership with Conalep at the new BMW Group plant in San Luis Potosí in Mexico has provided 25 students per year with the opportunity to complete a dual education programme. The aim is to train the next generation of Mexican engineers, who will later join the BMW Group.

Our partner:
BMW Plant SLP

Country:
Mexico

 

The Dual Excellence in Education programme teaches students the technical skills they need to work as engineers. Students are encouraged to fulfil the international standards needed for success in the ASEAN economic community.

Our partner:
BMW Group Thailand (NSC and Plant Rayong)   

Country:
Thailand

 

The BMW Scholars programme combines university studies with practical experience: Production-technology students can work up to 20 hours per week at BMW Plant Spartanburg while still attending college.  The two-year programme brings the German system of “working students” to the US. BMW also helps the students with tuition fees.

Our partner:
BMW Plant Spartanburg

Country:
United States

Promoting interculturality and innovation.

Promoting interculturality and innovation.

Intercultural understanding is part of our DNA: The BMW Group operates 31 production and assembly facilities and conducts business in 140 countries around the globe. Our partnership with the United Nations Alliance of Civilisations (UNAOC) gives us the opportunity to enable and support innovative social organisations worldwide.

 

Our LIFE materials encourage the development and dissemination of international, intercultural learning, aimed at overcoming prejudices and helping people perceive foreign cultures and language differences not as a barrier to understanding, but as an enrichment. Positive confrontation with other languages and cultures broadens individual horizons and encourages the target groups to challenge established habits and ways of thinking. 

Our partners:
The LIFE concept was developed under the direction of Petra Hölscher in collaboration with the Bavarian State Institute for School Quality and Educational Research and the BMW Group.

 



Together with the United Nations Alliance of Civilizations, the BMW Group honours outstanding projects from civil society. For one year, the selected projects receive comprehensive advisory support from the BMW Group and UNAOC. In addition to prize money and increased visibility, the award winners will have the opportunity to participate in various training activities and become part of the exclusive network of Intercultural Leaders. In 2017,1,300 projects from 130 countries were advertised - the ten prize-winners come from five continents.

Our partner:
United Nations Alliance of Civilizations

Country:
Worldwide

Taking responsibility for society and the environment.

Taking responsibility for society and the environment.

Think global, act local: The BMW Group views itself as a corporate citizen and therefore part of a responsible society. We support people where they need it the most and enable them to help themselves over the long term. As a global company, we see our responsibility not only in Germany, but also worldwide.

 

Since 2016, BMW Financial Services and Waves for Water have brought water filters to rural areas of Thailand. This simple and inexpensive solution helps improve water quality and ensures people have access to clean water. A large number of employees in Thailand are involved in the project and have already been able to provide 320 families with a filter system for clean water. 

Our partners:
BMW Financial Services, Waves for Water

Country:
Thailand, South Africa, Mexico, Brazil