The BMW Group has produced many success stories. The BMW i brand is one of them.
“Being a true pioneer of electromobility, the BMW i3 is a technology enabler, which allows us to roll out electromobility across all brands and model series. From 2021, we will continue this approach with our BMW iNext. As technological toolkit for the future, this vehicle will also set new standards for future models.” Pieter Nota, member of the Board of Management of BMW AG responsible for Customer, Brands and Sales, points out.
Strategy NUMBER ONE marked an important milestone on the road to future mobility back in 2007. The focus of the strategy was on bringing electromobility, sustainability and lightweight design to series-production vehicles. “project i” was one of the most important outcomes of Strategy NUMBER ONE, paving the way for sustainable future mobility. It was also the starting point for BORN ELECTRIC and the BMW i brand, with its still highly successful BMW i3 and BMW i8 models. Since 2015, BMW i has been one of the world’s leading and top-selling premium brands for electric models.