Page Overview: BMW Group - TikTok

Privacy policy TikTok page.

Bayerische Motoren Werke Aktiengesellschaft (Petuelring 130, 80788 München; further referred to as “BMW”) is responsible for the content of this TikTok Page. When visiting our page, TikTok collects as controller personal data of the user, e.g. via cookies. Such collection of user data by TikTok can also occur even if the user is not logged in or registered at TikTok. Information about the data collection and further usage by TikTok can be found in the privacy policy of TikTok.


Which user data TikTok collects is not known to BMW. BMW does not gain full access to such collected user data or any user profiles. BMW can only access public profile information. Which information you share as public can be adjusted via your TikTok settings. In addition you can actively hide your “likes” or unlike the page via the TikTok settings. Your profile will then not be listed as fan of this page anymore.


BMW receives from TikTok anonymous statistics about the usage of our page. For example, the following anonymous information will be provided to BMW: 

  • Follower: number of persons following BMW - including growth and development over a defined time frame.
  • Range: Number of people who see a specific contribution. Number of interactions on a post. For example, you can deduce which content in the community is better than other.
  • Advertisement performance: How much does BMW cost a click? How many people have seen an ad?
  • Demography: Average age of visitors, sex, place of residence, language.


Those statistics are used to steadily improve our TikTok online content and to better respond to the interests of our users. We cannot link statistical data with the profiles of our fans or individual users. You can use your TikTok settings to decide in which form you would display targeted advertisements.


BMW receives via TikTok personal data if you actively transmit your data by sending a personal TikTok message. We use the provided data (e. G. name, surname) to respond to your query by our customer support. Your data will be saved for this purpose in our system.


BMW uses user data of the chat function to answer your questions. The collected costumer and customer hotline data is used to contact the user in order to provide the requested information and offers.


Further information about the processing of personal data by BMW as well as your data subject rights can be found in our privacy policy.