The BMW Incubator is a dynamic program designed to turn ideas and business models into reality. It offers the tools, expertise, and space that innovators need to transform their concepts into innovative, customer-focused pilot projects.
Overview.
What is Possible
To Do at Incubator?
At the BMW Incubator, you can:
- Develop innovative ideas with the guidance of experienced mentors and experts.
- Develop your idea into a profitable business model, explore new business fields and revenue streams, and create new products, services, and digital ecosystem offerings.
- Collaborate with colleagues from diverse departments across BMW.
- Access valuable resources and expert guidance to successfully turn your ideas into market-ready solutions.
- Specifically this means: Build prototypes; conduct customer studies (interviews, surveys, smoke tests); develop a business case for internal implementation or external investment; and assess legal, organizational, and technical feasibility.
Dominik Pietsch
BMW Incubator
Our Drive.
The goal of the BMW Incubator is to become the leading corporate entrepreneurship unit. The BMW Incubator transforms and validates ideas into customer-focused pilots by providing the tools, expertise, and momentum needed to bring innovations to life. Deeply embedded in the business-building processes at the BMW Group, it provides a structured and transparent process from idea to product launch.
Success
Stories.
QLOCKTWO.
The Incubator project between BMW and QLOCKTWO sets new standards in interior design and the driving experience in vehicles. It is a tribute to the times, combines technology with aesthetics and creates a unique digital art experience in the interior of every BMW.
