WE ARE NEUE KLASSE
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This audio version was artificially generated.
Mike
Reichelt
Head of NEUE KLASSE BMW
“Of course, that’s the best thing for the team: to feel like its work over the past few years is now bearing fruit. I’m especially happy that the courageous decisions we made at the start proved to be the right ones.”
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Adrian
van Hooydonk
Head of BMW Group Design
“Not often in a designer’s career do you get the opportunity to completely rethink a vehicle.”
Philip
Guerrero
Project Lead High-Voltage Battery NEUE KLASSE
“I’m amazed by the BMW expertise we’ve built, and how deeply we understand battery technology. We aim high – and we’ve achieved even more.”
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Stephan
Durach
Senior Vice President BMW Group Connected Company
“‘Hands on the wheel, eyes on the road’: this was a great opportunity to rethink everything, and at the same time significantly advance the technology we know.”
Simone
Börner
Material Development Specialist
“I’m proud that we use maritime plastic in our new BMW iX3. This prevents these materials from potentially being dumped in the ocean. The commitment and cooperation of all partners in this project were outstanding. Together, we have turned our vision into reality.”
driven
Claudia
Fraessdorf
Head of BMW Group Colour & Material Design
“This is a disruptive moment. Everything is being redone, the mindset and the process has completely changed.”
Renzo
Vitale
Creative Director Sound
“One of the goals of the NEUE KLASSE is to put people first. This means we start from human experience and human feelings to then explore new worlds.”
by joy.
Marcel
Ottmann
Head of User Interface Design Systems BMW
“Seeing the BMW iX3 now in public, everything fits perfectly: the exterior, the interior, the user interface. Everything has come together – I think this is one of the best projects we’ve done here.”
Steffi
Zimmermann
Colour and Trim Designer
“We’re a small team from various departments and worked simultaneously in close cooperation – and you can see that in the vehicle. Seeing it all now, I’m really proud of everything we’ve achieved with this huge leap forward.”
David
Leister
UI Design Lead BMW
“With BMW Panoramic iDrive, we offer a great deal of personalisation that we weren’t able to before. For me as the designer, this has obviously been very exciting.”
Patrick
Zimmermann
IoT & Data Analytics Project Manager for Battery Production
“It’s been really exciting to be part of the force that has been shaping the Industrial Internet of Things and data analytics from day one.”
Verena
Reischl
In-Car User Experience Designer
“The Panoramic Vision Display has fundamentally changed the cockpit architecture. This gave us the opportunity to completely rethink the user interface and user experience.”
Torsten
Müller
Chief Engineer of BMW Dynamic Performance Control
“I love the fact that the Heart of Joy plays such an important role in the NEUE KLASSE. We’re all very proud of what we’ve created. We are confident in our product and the technology behind it, and believe it will make our customers very happy.”
Daniel
Fischer
Senior Creative Technologist BMW
“For me, the BMW Panoramic Vision Display is a real game changer in terms of the roominess of the car. We don’t build up big walls of displays; we want to create a living room experience in the car – so you feel at home when you step in.”
