Das Visionsfahrzeug „BMW Vision X“ steht auf einem Kiesplatz, eingerahmt von dunkler Vegetation im Vordergrund.

BMW Group Report 2024 More Than Ever

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Oliver Zipse

Chairman of the Board of Management of BMW AG

Statement

Dimensions of Growth

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Joy of Driving

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World of Production

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Dimensions of Growth

Dimensions of Growth

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Heart of Joy

Heart of Joy

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World of Production

World of Production

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Strategy

FINANCIAL TARGETS NON-FINANCIAL TARGETS TARGET ACHIEVEMENT UNTIL 2030
To the Chapter
EBT margin Group
> 10%
EBIT margin Automotive segment
8–10%
Return on capital employed (RoCE) Automotive segment
≥ 18%
Share of fully electrified cars in deliveries
> 50%
Share of women in management positions
23–25%
Reduction of Scope 1 and 2 CO2e emissions compared to the base year 2019
> 0.5 million t
Reduction of Scope 3 CO2e emissions (supply chain and use phase) compared to the base year 2019
> 40 million t

ABOUT THE FINANCIAL YEAR

Walter Mertl

Member of the Board of Management of BMW AG, Finance

The BMW Group achieved its revised sales and financial performance targets in the 2024 financial year.

Deliveries declined slightly compared to the previous year. This was partially due to the temporary delivery stops related to the supplied Integrated Brake System (IBS). Reduced demand in China also had a negative impact on sales volumes. The EBIT margin in the Automotive segment reached just 6.3%, which was short of our strategic target range of 8 to 10%. However, we did meet the revised corridor of 6 to 7% which we announced on 10 September 2024. We remain committed to our long-term target range of 8 to 10%.

We will continue to make strategic investments to secure the future of our Company. As planned, both investments and research and development expenditure reached peak levels in 2024. Despite the high level of investment, we generated a free cash flow of nearly € 5 billion for the year as a whole – an impressive testament to the BMW Group’s financial strength.

The BMW Group remains focused on profitability and long-term growth. This will be the foundation for future projects like the NEUE KLASSE, which have a vital role to play in ensuring the BMW Group’s continued success.

Starting in 2025, we will also be significantly reducing both costs and investments from the peak levels of 2024.

I hope you enjoy reading the online version of the BMW Group Report 2024. Be inspired by the stories and discover what makes the BMW Group truly unique.

Happy reading.
Walter Mertl
Member of the Board of Management of BMW AG, Finance

The BMW Group achieved its revised sales and financial performance targets in the 2024 financial year.

Deliveries declined slightly compared to the previous year. This was partially due to the temporary delivery stops related to the supplied Integrated Brake System (IBS). Reduced demand in China also had a negative impact on sales volumes. The EBIT margin in the Automotive segment reached just 6.3%, which was short of our strategic target range of 8 to 10%. However, we did meet the revised corridor of 6 to 7% which we announced on 10 September 2024. We remain committed to our long-term target range of 8 to 10%.

We will continue to make strategic investments to secure the future of our Company. As planned, both investments and research and development expenditure reached peak levels in 2024. Despite the high level of investment, we generated a free cash flow of nearly € 5 billion for the year as a whole – an impressive testament to the BMW Group’s financial strength.

The BMW Group remains focused on profitability and long-term growth. This will be the foundation for future projects like the NEUE KLASSE, which have a vital role to play in ensuring the BMW Group’s continued success.

Starting in 2025, we will also be significantly reducing both costs and investments from the peak levels of 2024.

I hope you enjoy reading the online version of the BMW Group Report 2024. Be inspired by the stories and discover what makes the BMW Group truly unique.

Happy reading.
Walter Mertl
Member of the Board of Management of BMW AG, Finance

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Zagreb | Production, Digital, Mobility
A person in a workshop environment is bent over a microscope placed on a table.
Research cooperation: BMW Group and University of Zagreb optimise battery cell production with artificial intelligence
Innovations often arise where experts from different areas and organisations come together. This is exactly what is happening now as part of a research cooperation between the BMW Group’s Battery Cell Competence Center and the University of Zagreb’s Regional Center of Excellence for Robotic Technology.
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Leipzig | Production, Digital
Grey, driverless MINI vehicle is driving through a factory hall.
High-tech in production: BMW Group enables automated driving for new vehicles
The BMW Group is systematically advancing the digitalisation and automation of its production processes within the BMW iFACTORY framework. Since 2022, the Company has been testing automated driving within plants for new vehicles at its largest European plant in Dingolfing. Following successful CE certification, the pilot project is now transitioning into series operation. In addition to Dingolfing, Leipzig is also currently being enabled to implement the Automated Driving In-Plant project in series operation.
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Hams Hall | Production, Digital
Five people stand around a robot dog in a factory hall and smile at the camera.
“Good boy, SpOTTO”: robotic dog scans and monitors manufacturing equipment at BMW Group Plant Hams Hall
A four-legged robot named “SpOTTO” recently joined the team at BMW Group Plant Hams Hall in the UK. The autonomous robotic dog scans the plant, supports maintenance and ensures production processes run smoothly. Equipped with visual, thermal and acoustic sensors, SpOTTO is deployed in a number of unique use cases: on the one hand, it collects valuable data for the plant’s digital twin; on the other, it serves as a watchdog, overseeing maintenance of production facilities.
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Hannover | Ressources, Digital, Circularity
The rear of a red BMW surrounded by a network of blue lines and dots.
BMW Group enters next phase with Catena-X: carbon measurements from raw material through to end product modelled in a data chain for the first time
The BMW Group showcased current fields of application for the Catena-X data ecosystem at the HANNOVER MESSE 2024. Working together with partners and suppliers, the company has modelled a complete data chain for the first time using real-world CO2 data from the manufacture of the iconic kidney grille on the BMW iX. The company also demonstrated the benefits of data-driven quality work.
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Irlbach-Strasskirchen | Production, Mobility
Two people in protective vests and helmets stand on a construction site and work on a concrete column.
All 1,066 pillars of the high-voltage battery assembly plant are in place
The 1,066th and thus last pillar of the BMW Group’s new assembly plant for high-voltage batteries is in place. Just 16 weeks, around 100 working days, after the official start of construction at the end of June, a mobile construction crane brought the final concrete pillar of the central production building in the vertical position on 17 October.
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Woodcliff Lake | Circularity, Mobility
On the left is the logo of the brand “Redwood Materials” in front of black material, on the right is an illustration of a frontal BMW car.
BMW of North America and Redwood Materials establish partnership to recycle lithium-ion batteries
BMW of North America and Redwood Materials announced today a partnership to recycle lithium-ion batteries from all-electric, plug-in hybrid-electric, and mild hybrid BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles in the USA. The partnership demonstrates a shared commitment to sustainability, and is the next step towards creating a closed-loop circular value chain for lithium-ion batteries in the USA.
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New York | Digital, Mobility
One logo consists of two blue lightning bolts overlaid with the lettering “ChargeScape”.
New tech firm formed by automakers to help manage flow of data and energy between EVs and power grid
BMW, Ford, and Honda have begun operations of the new joint venture that they announced last year. ChargeScape is a software platform that integrates electric vehicles (EVs) into the power grid, shoring up grid stability while saving drivers money on their charging.
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Debrecen | Production, Mobility
The front of a black BMW vehicle with camouflage foil in a factory.
BMW Group Plant Debrecen picks up the pace, as the first NEUE KLASSE test vehicles roll off production line
BMW Group Plant Debrecen in Hungary is shifting into first gear: the production of test vehicles is ramping up and the first near-series all-electric X models for the NEUE KLASSE are now leaving the production line. This marks the beginning of the final preparation phase for the start of series production in late 2025.
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Munich | Production, Mobility
The BMW Vision NEUE KLASSE vision vehicle stands frontally in a production plant with many lights.
Transformation to e-mobility: BMW Group’s Munich plant to produce exclusively all-electric models from the end of 2027
A new era is dawning for BMW Group Plant Munich: from 2026, the iconic parent plant will produce the NEUE KLASSE sedan. Just one year later, the factory will manufacture nothing but all-electric models, making the Munich plant the first location in the BMW Group’s existing production network to have successfully completed the transformation to e-mobility from the end of 2027.
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Landshut | Production, Mobility
A person in protective clothing and goggles stands behind a technical tool and operates it.
BMW Group makes further investment in Plant Landshut: German component manufacturing facility continues its transformation to electric mobility
BMW Group Plant Landshut is continuing to ramp up production capacity – by expanding the manufacturing facilities for the central housing of the highly integrated electric drive unit to be fitted in NEUE KLASSE models. The BMW Group is investing a further €200 million to this end, bringing the total channelled into the German factory site since 2020 to around €1 billion.
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Dingolfing | Production, Mobility
Two people are standing in a factory hall to the left and right of a construction part that they are working on with tools.
“The heart of e-mobility at the BMW Group”
Since the first production lines went on-stream ten years ago, BMW Group Component Plant 02.20 in Dingolfing has built more than 1.5 million electric motors, 1 million high-voltage batteries and 10 million battery modules. The site in Lower Bavaria continues to blaze a trail for the ramp-up of electromobility. Today, the BMW Group has a higher percentage of total sales from electrified vehicles than any other German automotive manufacturer.
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Regensburg | Production, Mobility
Two people stand in front of a BMW vehicle in a factory hall and take a selfie.
BMW Group Plant Regensburg sets new record, with 100,000 all-electric vehicles produced in 2024
BMW Group Plant Regensburg has achieved another major milestone: as projected, the threshold of 100,000 all-electric vehicles produced since the start of the year was reached. The milestone vehicle, which came off the assembly line in Regensburg, watched by Milan Nedeljković, member of the Board of Management of BMW AG responsible for Production, is a BMW iX1.
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San Luis Potosí | Production, Mobility
View of a factory site where three buildings are marked with a blue line.
Construction of high-voltage battery assembly gets underway at BMW Group Plant San Luis Potosí
BMW Group Plant San Luis Potosí is gearing up for production of the NEUE KLASSE: construction of a local high-voltage battery assembly has now begun, along with expansion projects for the body shop, assembly and logistics areas. A total of € 800 million euros will be invested in expanding the Mexican production site.
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Rosslyn | Production, Mobility
Many people are scattered around a red BMW car in a factory hall.
BMW Group South Africa’s electrifying start of production of the new BMW X3
BMW Group South Africa marks the dawn of a new era with the start of production of the next-generation BMW X3. Plant Rosslyn began manufacturing the new model for global export on 1 October 2024, and is the only facility in its global production network to build the BMW X3 as a plug-in hybrid vehicle (PHEV).
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Araquari | Production, Mobility
Four people stand in front of a blue screen with the logos of the BMW and MINI brands and the words “BMW X5 Hibrido Plug-in Made in Brasil”.
BMW Group is electrifying Plant Araquari
Following a historic sales record for electrified vehicles in Brazil last year, the BMW Group is announcing local production of the BMW X5, the very first premium plug-in hybrid model built in South America. The technologically advanced and powerful vehicle is produced at the BMW Group Plant Araquari in addition to the BMW X1, BMW X3 and BMW X4 as well as the BMW 3 Series for the local market.
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Rayong | Production, Mobility
Ten people stand in front of a dark screen for a ground-breaking ceremony.
BMW Group launches construction of high-voltage battery assembly plant in Thailand
In Rayong, construction work is underway for the BMW Group’s own local manufacturing facility for Gen-5 high-voltage batteries. With that, the BMW Group is readying yet another production facility to manufacture all-electric vehicles, with local BEV production scheduled to start in the second half of 2025.
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Zagreb | Ressources, Mobility
View of modern buildings at night with atmospheric lights.
BMW Group and Rimac Technology agree on long-term partnership
The BMW Group and Rimac Technology, headquartered near Zagreb, Croatia, have officially announced a long-term partnership. The aim of the collaboration is to co-develop and co-produce innovative solutions in the field of high-voltage battery technology for selected battery-electric vehicles. As an integral part of the Rimac Group, Rimac Technology stands out as a Tier 1 supplier specialising in electrification in the automotive sector.
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Berlin | Social, Mobility, Circularity
A policewoman, a man and three children are standing at a table with colourful craft materials.
Schulklassen denken die Mobilität der Zukunft neu
Fliegende Fahrzeuge, begrünte Städte und eine Garage mit Solaranlage – so stellen sich Schulkinder aus Berlin ihre Welt von morgen vor. Bei der „Junior Konferenz: Bewegung für morgen!“ im Deutschen Technikmuseum in Berlin diskutierten sie am vergangenen Mittwoch ihre kreativen Konzepte mit Expertinnen und Experten. Moderiert wurde die Veranstaltung von Tim Gailus.
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Spartanburg | Digital, Production
A humanoid robot in a production environment.
Successful test of humanoid robots at BMW Group Plant Spartanburg
The BMW Group is exploring the use of humanoid robots in production for the first time. During a trial run lasting several weeks at BMW Group Plant Spartanburg, the latest humanoid robot Figure 02 from California company Figure successfully inserted sheet metal parts into specific fixtures, which were then assembled as part of the chassis. The robot must be particularly dexterous to complete this production step.
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Michigan | Circularity, Ressources
In front of a wall with the BMW M logo is a car seat on the left and the matching frame of the car seat on the right.
BMW M Visionary Materials Seat wins 2024 Altair Enlighten Award in the Sustainable Process category
At an award ceremony at the 2024 Center for Automotive Research Seminar, Altair presented the BMW Group with this year’s prestigious Enlighten Award in the Sustainable Process category, celebrating the premium manufacturer’s progress in innovation. The annual award recognises innovative lightweight construction and sustainability solutions across the global automotive industry that reduce carbon emissions, minimise water and energy consumption, and promote the reuse and recycling of materials.
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Straubing-Bogen | Circularity, Ressources, Mobility
A man in a factory hall lifts copper materials.
Innovative direct recycling at the BMW Group: new Competence Centre in Lower Bavaria returns battery cell raw materials to the loop
The BMW Group and its joint venture Encory are building a Cell Recycling Competence Centre for battery cells where it will implement a process referred to as “direct recycling”. This innovative procedure enables residual materials from battery cell production, as well as whole battery cells, to be mechanically dismantled into their valuable components. The recovered raw materials are then directly reused in pilot production of battery cells.
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Munich | Circularity, Ressources
A man is working on a technical panel in a workshop. A car hangs above him.
BMW Group scores circular economy win with high-voltage batteries
With electric mobility continuing to gather pace, recycling high-voltage batteries is increasingly under the spotlight. On 1 November 2024, a pan-European partnership was launched with SK tes, a leading provider of innovative technology lifecycle solutions. The special recycling process recovers cobalt, nickel and lithium from used batteries before returning them to the value chain to make new batteries.
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Munich | Circularity
A BMW with camouflage film is standing on a lifting platform. A man is working on the underside of the car.
BMW Group Recycling and Dismantling Centre: 30 years of setting the pace for the circular economy
With the aim of advancing circularity in the automotive industry, the BMW Group has undertaken important groundwork in the recycling of vehicles at the end of their useful life. For 30 years, the BMW Group’s Recycling and Dismantling Centre (RDC) has been developing and testing processes to achieve significant advances in the recycling of parts and reusable materials. 
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Munich | Digital
Two passengers are sitting in a BMW. In front of them is a large display that reads “Paramount Original”.
Yet more in-car entertainment for current BMW and MINI models: Paramount+ further enriches the digital customer experience
The BMW Group is bringing the popular streaming service Paramount+ to its cars, allowing subscribers to access a wide choice of blockbusters, new originals and hit shows such as Star Trek Discovery. Paramount+ subscribers who own current vehicles with BMW or MINI Operating System 9 are able to stream Paramount+ content offerings on the control display whenever the vehicle is stationary.
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Munich | Digital
Two people are sitting in a vehicle with mobile phones in their hands. The game UNO® can be seen on the mobile phones and on the display in the cockpit.
Mattel, AirConsole, and BMW Group announce world premiere of UNO® Car Party! for in-car gaming
Visitors to the AirConsole booth at gamescom 2024 will be the first to experience UNO® Car Party! in the new BMW X3, which tailors the world’s #1 card game for in-car gaming. The game will roll out via the AirConsole platform to over 500,000 BMW and MINI vehicles over-the-air on 21 August.
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Las Vegas | Digital
Model of the BMW Panoramic iDrive, the operating concept of the BMW infotainment system.
New BMW Panoramic iDrive revolutionises vehicle operation: visionary technology package for the NEUE KLASSE celebrates world premiere at CES 2025
The new display and operating concept will be introduced across all new BMW models from the end of 2025. Consistent driver focus, information distribution and ergonomics. New BMW Operating System X provides intelligent software basis, ensuring extensive scope for personalisation and wide spread digital functionality.
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Pune, Bangalore, Chennai | Digital
On the left, a man is working on a laptop with the text “BMW TechWorks India”. On the right, a woman sits at a desk, two men stand in front of it, with the logos of BMW and MINI and the inscription “A TATA TECHNOLOGIES Joint Venture”.
BMW Group and Tata Technologies establish BMW TechWorks India – a joint venture to drive automotive software and business IT innovations
The BMW Group and Tata Technologies, a global product engineering and digital services company, are proud to announce the official launch of their joint venture BMW TechWorks India with offices in strategic talent hubs Pune, Bangalore and Chennai. With the final signing of the contracts and the approval of the authorities, the joint venture will initially start with 100 employees at these three locations and rapidly scale to a four-digit number of employees by the end of 2025.
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Cluj-Napoca | Digital
A logo consisting of several lines and the words “BMW GROUP TechWorks Romania” is superimposed on a darkened motif of a city.
BMW TechWorks Romania: BMW Group and NTT DATA accelerate digital transformation with new IT hub
The BMW Group is expanding its global network of IT and software hubs with the opening of a new location in Cluj-Napoca, Romania. In cooperation with NTT DATA, BMW TechWorks Romania will become the hub for European IT and software projects and will accelerate the Company’s digital transformation.
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Munich | Mobility
A BMW drives along a road through a expansive landscape.
BMW Group maintains BEV growth path in challenging market situation in 2024
The BMW Group managed to continue its growth path in 2024, delivering a total of 426,594 all-electric vehicles to customers and achieving BEV-sales growth of +13.5%. Both BMW and MINI brands posted double-digit BEV growth, with 368,523 (+11.6%) and 56,181 (+24.3%) all-electric vehicles delivered to customers, respectively.
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Toyota | Mobility
Two men stand in front of the BMW headquarters in Munich and shake hands. Behind them are three BMWs.
BMW Group and Toyota Motor Corporation take collaboration to the next level to offer fuel cell electric vehicle options for passenger cars
BMW plans to launch its first-ever series production fuel cell electric vehicle in 2028, thereby offering customers an additional all-electric powertrain option with zero local emissions in a BMW. The BMW Group and the Toyota Motor Corporation are pooling their innovative strength and their technological capabilities to bring a new generation of fuel cell powertrain technology to the roads. 
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Munich | Mobility
Focus on a man installing a component in a car.
BMW Startup Garage to road-test revolutionary e-drive by DeepDrive
The BMW Startup Garage and the Munich-based company DeepDrive are set to road-test a revolutionary electric motor. The concept features dual rotor technology and is expected to enable super-efficient, powerful drives that offer plenty of range. 
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Durham | Mobility
A family is travelling in a car with a full luggage rack. The IONNA logo is above it.
IONNA enters national release phase
IONNA, the joint venture founded by the world’s leading automakers – BMW, General Motors, Honda, Hyundai, Mercedes–Benz, Kia, Stellantis, and Toyota - today announces its transition from public beta to full-scale national release.
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Munich | Mobility
Two BMWs drive side by side on a road through a green environment.
The BMW Group continues to reduce EU fleet-wide carbon emissions in 2023
The BMW Group continues to systematically reduce its fleet-wide carbon emissions and is making an important contribution to realising its ambitious CO2 reduction targets for the whole Group. Implementation of the BMW Group’s electrification strategy is a key driver for its continuing efforts to reduce fleet-wide emissions.  In 2023, the Company sold a total of 376,183 all-electric vehicles worldwide – 74.4% more than in 2022.
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Shenyang | Production
In a factory hall, ten men surround a car and give it the thumbs up.
Production milestone in Shenyang: BBA reaches 6 million vehicles
The BMW i5 that recently rolled off the production line at Plant Dadong in China was a milestone: the all-electric model in Frozen Pure Grey was the 6 millionth car to be made by the BMW Brilliance Automotive (BBA) joint venture. It took just 15 months to produce the last million cars, with the 5 million mark passed only in February of last year. In parallel with the continuously high production volume, BBA plants are already preparing for the NEUE KLASSE.
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Spartanburg | Production
A man stands in a factory hall and controls a large workpiece by remote control.
First North American press shop: the BMW Group further expands its US commitment
Celebrating 30 years of production, BMW Group Plant Spartanburg in South Carolina, USA, has opened its state-of-the-art press shop, as it prepares for the launch of the new BMW X3. The X3’s outer skin, including its exterior body sides, doors, side panels and tailgate, will all be produced by the plant’s own press shop.
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Woodcliff Lake | Ressources
The words “BMW i Ventures” including the associated logos are printed on a single-colour background.
BMW i Ventures announces investment in Phoenix Tailings to expand and stabilize the processing of rare earth elements in the USA
BMW i Ventures announced an investment in Phoenix Tailings, a pioneering metals production company dedicated to creating a zero-waste, zero-emission future. The Series B financing, which was led by Envisioning Partners and included additional participation from Yamaha Motor Ventures and Escape Velocity, will enable Phoenix Tailings to scale its rare earth processing operations to produce around 200 tonnes of rare earth metals annually.
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Tshwane | Social
Two people, one of them in school uniform, are talking.
BMW Group South Africa powers career and educational development to mark Youth Month 2024
BMW Group South Africa held its third annual Youth Day event at the recently transformed Lethabong Maths, Science & ICT School of Specialisation with a focus on automotive. In continued empowerment, BMW Group South Africa partnered with Lethabong School of Specialisation for its transformative project with UNICEF. “BRIDGE. Educating young people for tomorrow, today” is a global partnership between the BMW Group and UNICEF.
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Gurugram | Social
Schoolchildren work together to build a model from plug-in toys.
BMW and UNICEF join hands to empower children in rural India with STEM skills, focusing on gender equality and inclusive education
The BMW Group and UNICEF announced their partnership in India, aiming to transform the educational landscape for 100,000 children in four states with a focus on foundational learning and STEM skills from early years through adolescence. The partnership will provide access to quality STEM education to adolescent girls from the most marginalised groups in hard-to-reach rural areas in the states Assam, Jharkhand, Tamil Nadu and West Bengal.
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Mexico City | Social
The “Unicef” logo is depicted on the back of a woman's T-shirt. She is teaching a school class.
More and better education in science, technology, engineering, and mathematics for 26,000 girls in Mexico
UNICEF and the BMW Group launched the global partnership under the slogan “BRIDGE. Educating young people for tomorrow, today”. The objective in Mexico is to enrich teacher training with a gender approach and to develop inclusive learning for STEM subjects. In the first phase of this alliance alone, 26,000 girls and adolescents are expected to benefit.
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Munich | Social
A woman at the lectern calls on a person in the audience.
Dauerhaft neue Fachkräftepotenziale im Inland erschließen. Fünf Großunternehmen eröffnen gemeinsam mit JOBLINGE das basecamp München
Fünf Großunternehmen setzen sich aktiv für nachhaltige Ausbildungsverhältnisse und gegen Jugendarbeitslosigkeit ein. Allianz Gruppe, BMW Group, Infineon Technologies AG, Lufthansa Group und die Siemens AG fördern gemeinsam das basecamp München, um damit zur Erreichung des langfristigen Ziels von JOBLINGE beizutragen. Bis 2030 will die gemeinnützige Initiative 100.000 junge Menschen in die Ausbildung begleiten.
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Cascais | Social
14 people from different nations stand in front of a wall with the number ten.
Intercultural Innovation Hub 2024: United Nations Alliance of Civilizations and the BMW Group honour ten international grassroots organisations
Ten grassroots organisations were honoured yesterday as recipients of the Intercultural Innovation Hub (IIH), one of the flagship initiatives of the United Nations Alliance of Civilizations (UNAOC) in partnership with the BMW Group and implemented with the support of Accenture.
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Munich | Social
A group of three men and two women in festive attire stand in front of a photo wall.
“An invitation to step up and get involved”
Their commitment deserves recognition: Björn Sommer, Sibusiso Thusi, Karin Kollross and Graham Darab are the recipients of this year’s BMW Group Award for Social Responsibility. The four winners are actively involved with social causes in Germany, South Africa, and Bolivia. With passion and dedication, they empower the families of children with cancer, support disadvantaged youth, provide aid to street children, and help individuals struggling with addiction by offering them new opportunities.
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Munich | Ressources, Mobility
A car is refuelled with a special fuel.
BMW Group diesel from the factory with HVO 100 – CO2 savings straight off the production line
An openness to technology is paramount for the BMW Group. In addition to the wide range of powertrain technologies, the goal is to reduce carbon emissions in all areas. For example, there is potential for reducing CO2 especially with fuels that are not based on fossil raw materials.
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Regensburg | Digital, Production, Mobility
One man wears VR goggles while the other two look at a monitor.
Innovative “3D human simulation”: BMW Group Plant Regensburg uses virtual tools to plan assembly processes years ahead of NEUE KLASSE series launch
At BMW Group Plant Regensburg, it is already possible to experience in virtual form what the factory will look like a few years from now. Production of the NEUE KLASSE, BMW’s next model generation, will also ramp up in Regensburg in the second half of the decade. As part of a pilot project implemented in vehicle assembly, BMW Group Regensburg is utilising “3D human simulation”.
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Denver | Social
A large crowd of spectators watches a golf tournament.
BMW Championship raises $10.2 million for the Evans Scholars Foundation and is named “Tournament of the Year” for the sixth time
The 2024 BMW Championship 2024 at Castle Pines Golf Club (Denver, Colorado) makes a record-setting contribution to education. Since 2007, the playoff event has contributed more than $60 million for college scholarships.
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Spartanburg | Mobility, Digital
A BMW with camouflage foil stops on a test track.
Endurance test for Heart of Joy: the BMW Vision Driving Experience
Showcasing driving pleasure up to the physical limits is the BMW Group’s mission with its new high-performance test vehicle – the BMW Vision Driving Experience. This Vision Vehicle is not destined for series production, but is instead serving as a rolling test rig for drivetrain and driving dynamics management technology developed specially for the NEUE KLASSE – the next generation of BMW vehicles – and referred to by BMW as the Heart of Joy.
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