What is the carbon footprint of the BMW Group vehicle fleet in China and the USA? With colleagues on site, Frederique Albrecht defines the CO2 targets for future BMW and MINI models. But that is not enough for the product strategist. Frederique wants to reconcile sustainability and economic efficiency. As an ambassador for the BMW Group at One Young World, she is committed to a sustainable future.
Everyone has so many opportunities to make the world more sustainable. At work and in their private lives too. We just have to do it, our time is now!