Daniela Bohlinger (53) was already part of the BMW i3 design team, now she is responsible for the sustainability strategy for BMW Group Design. Her approach: translating the company’s goals feasibly and measurably into a design language. Her motto: »We need a fundamental, revolutionary change. Evolution alone is no longer enough.«
I am driven by the fact that I can do something pioneering for the company. Here, I have the influence to make the world more sustainable.