Paint instead of chrome, and natural material instead of plastic – what do sustainable aesthetics look like? When it comes to choosing colours and materials, Claudia Geidobler is the person who is in control. The lead designer develops the BMW vehicles of the future in the Material and Colour Design team. Her opinion: We need to rethink – but that creates new possibilities.
"Sustainability is a challenge! It’s great to create a new, sustainable story."