At the New York International Auto Show 2018, MINI fuelled anticipation for new urban driving fun with an all-electric version of the classic little Brit.
With the kind of wink that the brand is known for, MINI made its mark at the New York International Auto Show 2018 and transformed an original mid-century Mini into an ambassador for environmental awareness and sustainable mobility. Just a few months ago at IAA 2017, the international car show in Frankfurt, MINI demonstrated how electromobility can enhance the joy of driving in an urban environment. The MINI Electric Concept heralded the first large-scale production model of the brand with a purely electric drive. Just in time for the 60th anniversary of the classic Mini in 2019, the new electric vehicle, developed from the current 3-door MINI model, will begin rolling off the production line at the MINI plant in Oxford.
This makes MINI the first core brand in the BMW Group to play a pioneering role and include a purely electric drive car in its model programme. Its predecessor, the MINI E, was released in 2008 in a limited edition of around 600 cars. These were used in a field trial under everyday conditions and provided the BMW Group engineers with important insights for developing the BMW Active E and the BMW i3. Likewise, the MINI Countryman plug-in hybrid proved that the MINI brand has arrived in a new era of electromobility.
The Classic Mini Electric presented in New York will remain a one-off, since it was built from a carefully restored late model of the classic Mini. In its second life as an electric vehicle, the compact car wears a coat of red paint with a silver roof and its characteristic stripes on the bonnet. It also features a yellow MINI Electric logo on the badge and the wheel hubs. The electro-classic has remained true to itself not just visually: the unmistakable go-cart feel of the British compact car was also retained, if not further intensified by the instantly available power from its electric motor, providing a completely new dimension of the driving pleasure so typical of the MINI.