DriveNow, the joint venture of the BMW Group and SIXT SE, is now offering its car sharing service in Lisbon starting today. To this effect, the car sharer will be cooperating with a franchise partner for the third time: The Brisa Group is Portugal's largest private transport infrastructure company.
With the start in Lisbon, DriveNow is launching its thirteenth location and thereby broadening its services in southern Europe. The initial fleet in Lisbon encompasses 211 BMW and MINI models: the MINI Cooper as 3- and 5-door model, the MINI Clubman, the BMW 1 Series and the electric BMW i3. To begin with, the DriveNow business area will extend over an area of 48 square kilometers.
"As is the situation in many European cities, Lisbon is faced with the challenge of easing the traffic situation and reducing emissions at the same time. This is why there's a lot going on in the city in reference to sharing. With DriveNow, the mobility options will now also encompass a flexible automobile component," says Nico Gabriel, DriveNow Managing Director.
With the cooperative venture with the Brisa Group and its subsidiary Via Verde DriveNow has opted for a franchise model for the third time. The transport infrastructure company manages highways in Portugal and, thanks to its toll system, also provides innovative technology solutions in the area of traffic management. According to Nico Gabriel: "Brisa also has extensive expertise in fleet management and a longstanding familiarity in the local mobility sphere. This facilitates our start in Lisbon enormously." Vasco de Mello, CEO of the Brisa Group, adds: "Brisa has a clear vision for the future of mobility in cities, built on collaborative, multimodal and shared models. Via Verde ecosystem materializes this new strategic positioning as a premium mobility operator. This is the reason why we chose DriveNow as the partner for the implementation of a carsharing solution for Lisbon."
Starting today, customers from other DriveNow countries have also the possibility to use the BMW and MINI models in Lisbon. With already more than 7,000 new customers in Portugal, the total number of customers now stands at over 970,000.
Further information available at https://www.drive-now.com/de/en
9/14/17 By Claudia Schulte zur Hausen