Page Overview: BMW Group - Responsibility - Product Responsibility

Product Responsibility

Product responsibility.

Shaping mobility.

Product responsibility is a central concern of the BMW Group – from fuel-efficient drive technologies through innovative mobility services to safety aspects. At the same time, we also want our products to protect the environment and conserve resources. The benchmark for the success of these measures is the satisfaction of our customers.

We have set ourselves the goal of halving the CO₂ emissions of our vehicle fleet from 1995 levels by 2020. We also pursue the long-term vision of emission-free mobility – which we aim to achieve with holistic premium electro-mobility and integrated mobility services.

Section of a BMW i3 in profile.

By 2030, 60 % of the world’s population are expected to live in cities.

Data source: United Nations World Urbanisation Prospects

The BMW i3 provides an excellent example of this: From raw material extraction through vehicle operation to recycling, this car meets measurable sustainability targets. Based on an electricity mix made up of purely renewable energies, its greenhouse gas potential is more than 50 % lower than that of conventional automobiles.

In addition to electric drive trains, we also rely on innovative efficiency technologies to optimise the environmental profile of all our models. 

In view of climate change and the scarcity of resources, we want to further reduce the CO₂ emissions of our vehicles.

Product responsibility is about more than just safety for us. We focus not only on the protection of our customers, but also the safety of other road users. Our driver assistance systems monitor what is happening on the road and intervene in critical situations. In addition to the safety features built into our vehicles, our driver safety training also helps customers stay safe on the roads.

Read more about our comprehensive understanding of product responsibility. Learn about how we enhance safe and sustainable individual mobility from a wide range of examples.

Stakeholders looking at a BMW i3.

Sustainable Value Report.

All facts and figures can be found in our current Report.

Reinventing the car? Light work for us!

A hand holding a smartphone with mobile route planning.

Mobile. Even without a car.

In the BMW Group's mobility concept, innovative electric and hybrid vehicles are just the beginning. Truly sustainable mobility demands that the vehicle is intelligently networked with real-world mobility services. For example, through car-sharing programmes like DriveNow. Or the ChargeNow mobility service, which makes it easy to find public charging stations. For us, mobility goes far beyond the car itself.

Sustainable mobility.

Based on our Efficient Dynamics development strategy, the BMW Group reduces the energy requirements of every vehicle through intelligent lightweight design, innovations in energy management and consistently optimised aerodynamics. These efficiency technologies are constantly being expanded and refined.

The BMW Group reduced CO₂ emissions of its newly sold vehicles in Europe by around 42 % between 1995 and 2018 (2017: 42 %). In 2018, our European new vehicle fleet (EU-28) had an average fuel consumption of 4.9 l diesel / 100km and 6 l petrol / 100km and average CO₂ emissions of 128 g / km (internal BMW calculation; 2017: 128 g / km).

Despite a further reduction in the share of diesel vehicles, fleet CO₂ emissions in 2018 were maintained at the same level as the previous year, which is in part due to the growth in sales of electrified models in Germany. With 142,617 units sold (2017: 103,080), the BMW Group exceeded the previously announced annual target of 140,000 electrified vehicles.

We intend to continue to meet the EU emissions targets in 2020 and 2021, and beyond. In the USA, the average fuel consumption for the model year 2018 was 33.62 (model year 2017: 33.5 mpg) and the average CO₂ emissions were 168g CO₂ / km (model year 2017: 168g CO₂ / km, internal BMW calculation). In China, average petrol consumption was 6.2 l / 100km (2017: 6.5 l / 100km), and the median CO₂ emissions were 147g CO₂ / km (2017: 154g CO₂ / km).

Key performance indicators:
product responsibility.