Page Overview: BMW Group - Responsibility - Product Responsibility

Product Responsibility

Product responsibility.

Shaping mobility.

Product responsibility is a central concern of the BMW Group – from fuel-efficient drive technologies through innovative mobility services to safety aspects. At the same time, we also want our products to protect the environment and conserve resources. The benchmark for the success of these measures is the satisfaction of our customers.

Our goal is to reduce CO2 emissions per vehicle by 40 percent by 2030 – for the first time throughout the entire life cycle from the supply chain to production to the end of the usage phase.

Section of a BMW i3 in profile.

By 2030, 60 % of the world’s population are expected to live in cities.

Data source: United Nations World Urbanisation Prospects

The BMW i3 provides an excellent example of this: From raw material extraction through vehicle operation to recycling, this car meets measurable sustainability targets. Based on an electricity mix made up of purely renewable energies, its greenhouse gas potential is more than 50 % lower than that of conventional automobiles.

In addition to electric drive trains, we also rely on innovative efficiency technologies to optimise the environmental profile of all our models. 

In view of climate change and the scarcity of resources, we want to further reduce the CO₂ emissions of our vehicles.

Product responsibility is about more than just safety for us. We focus not only on the protection of our customers, but also the safety of other road users. Our driver assistance systems monitor what is happening on the road and intervene in critical situations. In addition to the safety features built into our vehicles, our driver safety training also helps customers stay safe on the roads.

Stakeholders looking at a BMW i3.

Sustainable mobility.

The BMW Group reduced CO2 emissions of its newly sold vehicles in Europe by around 53 % between 1995 and 2020.

The average fleet CO2 emissions of the BMW Group per kilometre in 2020 were 133 g CO2 / km (calculation for the key markets of EU, USA, China, Japan and Korea). This equals a 5 % reduction compared to the previous year.

Key performance indicators:
product responsibility.