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Page Overview: BMW Group - Responsibility - Commitment - Social Commitment

Social Commitment

Social commitment.

Our social commitment.

We regard social commitment as a crucial basis for our successful global operations. We aim to use our know-how and experience to contribute to social peace – and stable economic development.

The Intercultural Innovation Award.

The BMW Group and the UN initiative “Alliance of Civilisations” (UNAOC) have entered into a close partnership and launched the Intercultural Innovation Award to strengthen their efforts in bridging cultural and religious gaps and fostering social peace in multicultural societies.

The partners aim to support the intercultural commitment of project initiators worldwide by providing sustainable, customised support packages.  Ten finalists are given the opportunity to realise their projects with the support of the BMW Group and UNAOC and further mentoring. The advisory project support is tailored to the individual needs of award winners.

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The BMW Group presents the Intercultural Innovation Award.


Award winners.

Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.
Winner of the Intercultural Innovation Award.

Junior Campus.

Promoting understanding and enthusiasm for technology and sustainable mobility among children and adolescents is another aspect of our corporate citizenship activities. A good example of this is the BMW Group’s Junior Campus.

Philosophy.

Its concept of “using all senses to discover mobility and sustainability” was developed in cooperation with prominent educators and scientists. The first Junior Campus was opened in 2007 at BMW Welt in Munich.

Here, children can carry out interactive research, with tests and experiments that allow them to experience the lifecycle of a car from a mobility perspective. Junior Campuses have now also been established in Berlin, Incheon in South Korea and Moscow. The concept has been adapted to local conditions in each country.

The BMW Group Junior Campus App. Children sitting in front of an ipad.
BMW Junior Campus Munich: Teacher stand in front of sitting kids in BMW Welt corner.
BMW Junior Campus Berlin: Children sitting at a table doing experiments with electronic components.
Junior Campus in Seoul/ South Korea: Children doing handcrafts with toy cars.
BMW Junior Campus Moscow: Little boy sitting in front of a kids computer smiling into the camera.
The Mobile Junior Campus: Picture shows adolescents while building pedal cars.

Tech4Kids.

BMW Group Plant Regensburg gets young people excited about technology.

BMW Group Plant Regensburg and selected schools in and around Regensburg launched the Tech4Kids programme for the first time at the start of the 2015/2016 school year.

The content of Tech4Kids is integrated into the curriculum for eight to ten-year old primary school children. Pupils start out by earning their “tool licence”: This involves acquiring technical and practical skills using so-called “KiTec boxes” with crafting materials and tools to build wooden cars. The schoolchildren also visit BMW automobile production to learn about industrial manufacturing of cars, robotics, use of materials such as steel and plastic, alternative drive trains, and topics related to environmental protection and sustainability. In the next stage, the pupils learn about working with electricity. This year’s highlight was when BMW apprentices helped the children install electric drive trains in their wooden cars.

Tech4Kids is specially geared towards primary school pupils aged eight to ten, so that they can have more intensive contact with technology and gain an understanding of its basic principles before they go on to secondary school. The aim is to encourage more young people to follow a technical and scientific path. The concept was developed by the BMW Group together with teachers from across the region and educators from “Wissensfabrik – Unternehmen für Deutschland e.V.” (Knowledge Factory – Companies for Germany). The programme is implemented by teachers, with employees and apprentices from BMW Group Plant Regensburg providing support for pupils in the individual stages by coming into schools and accompanying the children on their visits to the plant. The company also covers the cost of the necessary material and “KiTec boxes”, which were developed by “Wissensfabrik” and have been used in classrooms on a regular basis for a number of years. Based on the positive feedback, BMW Group Plant Regensburg and selected primary schools in and around Regensburg will continue the Tech4Kids educational programme in 2017.




The district project Lifetalk.

Promoting intercultural dialogue and learning from each other.

The district project Lifetalk is a programme of the non-profit organisation KICKFAIR e.V. and the BMW Group, which started as a pilot project at the beginning of 2015. Initially designed for a period of one year, the programme promotes intercultural dialogue and learning from and with each other. The target group predominantly comprises school children and young, unaccompanied refugees between the age of 12 and 20 years.

Lifetalk promotes collaborative learning and mutual exchange, providing a platform for meetings and the acquisition of important social competences (e.g. ability to work in a team, fairness, respect in dealing with one another). In the process, the young people learn to sustainably overcome prejudices and to apprehend cultural diversity as a strength. Last year, around 40 young people and unaccompanied refugees regularly participated in workshops. Thanks to the project, more than half of the participants were given an idea of possible job profiles.

As a result of the good response, the project is to be continued in 2016. In addition to factory tours and workshops at the Junior Campus and the BMW Museum, the young people visit the trainee workshop thus receiving insight into various vocational skills.




Social responsibility worldwide.

The BMW Group is active in more than 150 countries, so intercultural communication and understanding is a part of our everyday lives. We want to use the BMW Group’s global presence to contribute to greater intercultural understanding and social inclusion. We intend to fulfil our responsibility as a good corporate citizen through our social commitment in these two areas. More information on the projects we are currently realizing in our markets can be found in the following slideshow.

Mental wellness through sports: BMW China launches “Joyful Sports” for impoverished children.
Investing in health and education. Social commitment in South Africa. People smiling into camera.

A Collection of materials for intercultural learning.

The LIFE Concept.

Learning from our Differences – Together.
The LIFE concept was developed under the leadership of Petra Hoelscher in collaboration with the State Institute for Quality in Schools and Educational Research and the BMW Group. The starting point for this educational concept was to examine how people deal with the contradiction between everyday encounters with "foreigners" and the simultaneous perception of them as "something special". LIFE aims to promote the development and dissemination of international intercultural learning, while overcoming prejudices with a willingness to get to know the stranger. Cultural and linguistic differences are not perceived as a barrier to understanding, but rather as an enrichment. Furthermore, "positive" confrontation with other languages and cultures broadens the individual's horizons and supports the target groups in the process of revising habitual behaviour and thinking patterns.

A Collection of Ideas and Materials for Intercultural Learning.
The foundation of the LIFE Project is a collection of ideas and materials on the subject of "Intercultural Education". Regular additions ensure that the collection reflects the leading edge of research and practice in the field of intercultural learning. Carefully selected contributions from international scientists and educators provide a holistic yet practical presentation of the subject matter from a number of different perspectives. It is based on the curriculum developed by the ISB for intercultural learning.

Click here to download our Collection of Ideas and Materials for free (PDF, 90 MB, available only in German).