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Page Overview: BMW Group - Responsibility - Commitment - Social Commitment

Social commitment.

Sustainable investments with the know-how of the BMW Group.

In a world where people and cultures are increasingly connected and, as a result, face new social challenges, it is more important than ever that global companies recognise and embrace their social responsibility. Targeted, sustainable commitment is an integral part of the BMW Group’s identity as a company. Intercultural understanding and education, especially for children and young people, are vital to a healthy society and a competitive economy. That is why we are actively committed at our locations around the world, to improving these factors, serving as a co-initiator and focusing on areas where we can leverage our core expertise to achieve the greatest long-term impact. As well as contributing financial resources, we also share our know-how and provide access to our network. We work closely with strong partners to develop possible solutions for more equal job opportunities, to create open forums for non-formal education and honour, guide and support innovative projects to promote cultural diversity and intercultural dialogue.

The projects presented here provide a brief insight into the BMW Group’s wide and diverse range of social commitment activities.

Learn more about our programmes and partners:

Promoting interculturality and innovation.

Promoting interculturality and innovation.

Intercultural understanding is part of our DNA: The BMW Group operates 30 production and assembly facilities around the globe and conducts business in 140 countries. Our partnership with the United Nations Alliance of Civilisations (UNAOC) gives us the opportunity to enable and support social organisations and innovative ideas worldwide. 

 



In partnership with United Nations Alliance of Civilisations (UNAOC), the BMW Group recognises outstanding grassroots projects with the “Intercultural Innovation Award”. These projects receive extensive mentoring and support from the BMW Group and UNAOC for one year. In addition to funding and increased visibility, award-winners also have the chance to participate in a wide range of different training activities and join the exclusive “Intercultural Leaders” network. In 2017, applications were received from 1,300 projects in 130 countries. The ten award-winners came from five continents. Since the award was established in 2011, around two million people worldwide have benefitted from the award-winning projects. The aim is to reach six million people by 2025. Click here for more information.

Our partner:
United Nations Alliance of Civilizations

Country:
Worldwide

 

The LIFE materials encourage the development and dissemination of international, intercultural learning, aimed at overcoming prejudices and helping people perceive foreign cultures and language differences not as a barrier, but as an enrichment. Positive confrontation with other languages and cultures broadens individual horizons and promotes constant reflection on established habits and ways of thinking. Click here for an overview of the LIFE materials available for download.

Our partners:
The LIFE concept was developed under the direction of Petra Hölscher in collaboration with the Bavarian State Institute for School Quality and Educational Research and the BMW Group.

Contributing to social mobility and inclusion.

Contributing to social mobility and inclusion.

We believe that young people need a sound education to be able to make their way in the world. That is why we promote education in mathematics, IT, natural sciences and technology – the so-called MINT subjects – around the world, focusing on countries and regions with limited access to schooling. All children should have the opportunity for a proper education – regardless of where they live and grow up. Our supplementary programmes help children discover the sciences and pave the way for a promising career. The BMW Group programmes support quality education in schools and help boys and girls improve their individual skills:

 

The Livelihood for Youth initiative currently supports around 400 young people. The programme teaches them basic computer skills, as well as English, and helps them realise their job potential. Participants are also assigned a mentor who helps them find ways to earn a secure living.  

Our partner:
Magic Bus

Country:
India

 

The social and recreation centre located close to the BMW Group plant in Araquari guides and supports children from their first year of primary school through to the third year of high school, on top of their classes at state schools. Around 90 children are taught in morning and afternoon groups. Between breakfast, lunch and dinner, children up to the age of nine receive tutoring in reading and writing, while older children are tutored in maths. The 1,220 square-metre site also offers sports, culture and art activities.

Our partner:
BMW Group Plant Araquari

Country:
Brazil

 

Around 50,000 children from rural areas benefit from BMW Joy Home. The project is geared towards socially-disadvantaged children who are unable to live with their parents working in remote regions. BMW Joy Home provides them with a safe home and access to an extensive school education. Working with BMW Group employees and dealers, the initiative also organises various activities to support the children’s healthy psychological and physical development. 

Our partner:
BBA (BMW Brilliance)

Country:
China

 

The facility provides extracurricular activities for children and teenagers. As well as tutoring, the programme offers a wide range of activities, from dance to art, to keep things interesting from day to day. The aim of the project is to use education to help children and teenagers find their own way and provide them with a strong foundation for entering the world of work.

Our partner:
BMW Group Plant San Louis Potosi

Country:
Mexico

 

"Educate a child, build a nation" is a new and unique initiative being implemented in the United Arab Emirates that teaches children between the ages of seven and 13 basic PC skills and familiarises them with technology. The interactive programme combines education with an understanding of business and is designed to boost Dubai’s economic performance over the long term. 

Our partner:
Information City

Country:
United Arab Emirates


 

This award-winning learning app exposes long-term unemployed young people to mathematics, IT, natural sciences and technology (MINT) and gets them interested in technical professions – an area where specialists are urgently needed, and people often lack confidence in their abilities. “Real-life” workshops hosted by the participating companies are also part of the programme. This gives firms the chance to get to know candidates and test their skills and interests in practical situations. Just a few weeks after its launch, the app won the “delina” innovation award for digital education in the category “Society and lifelong learning”. The award recognises new ideas and innovative trends in the field of digital learning.

Our partner:
Joblinge

Country:
Germany

 

This work-experience programme, organised in conjunction with the Federal Employment Agency and Jobcenter, helps qualified refugees achieve social and professional integration. The nine-week programme provides an insight into work processes in different departments, including development, sales and marketing, production and IT. It is supplemented by a daily language class and a specially-developed training programme to teach intercultural and social skills.

Our partner:

BMW Group plants: Munich, Dingolfing, Landshut, Leipzig, Regensburg and Berlin. Federal Employment Agency, Jobcenter.

Country:
Germany

Experiencing mobility and sustainability.

Experiencing mobility and sustainability.

From electro-mobility to autonomous driving – we are on the verge of the next major transition in the history of mobility. At the BMW Group Junior Campus, children and teenagers learn all about traffic and sustainability and discover safe and environmentally-friendly options for future mobility.
We are actively involved with various projects worldwide in this area:

 

Since 2007, children between five and 13 have been able to experience mobility with all their senses at BMW Welt in Munich: Young visitors can discover the topic of sustainability in the Campus Portal. In the Campus Lab, they can explore the connections between mobility, sustainability and globality, while in the Campus Workshop, they can even build their own car.
An additional programme is offered in collaboration with the Technology Museum in Berlin, where 12-15-year-olds learn about electric drive systems, environmentally-friendly power generation and connectivity in an urban setting. Pre-schoolers can also learn about road safety in a fun way along a discovery trail.

Our partners:

Technology Museum Berlin, BMW Welt

Country:
Germany

 

The Junior Campus’s first international location opened in 2012 in Seoul. Its 11.5-ton truck crosses the country to reach children and teenagers in rural areas. Interactive workshops aligned with the Korean education system promote an understanding of sustainability, technology, mobility, design and science among children aged between ten and 13. A permanent version of the Junior Campus has also been installed at the Driving Centre in South Korea since August 2014.

Our partner:
BMW Korea Future Fund

Country:
Korea

 

In Junior Campus Russia schoolchildren from 6 to 14 can take on the role of engineers by getting a glimpse of car production basics, vehicle parts and functions, car bodies differences, as well as assemble their first either plastic or remotely controlled car, as well as discover the alternative fuels by teaming up with others and developing and presenting their own ideas on future sustainable mobility.

Our partner:
Science Museum Experimentanium, Moscow Polytechnic University

Country:
Russia

 

Under the motto “Inspire, Engage & Teach”, the “BMW Education” programme in England provides young people with a glimpse of what sustainable mobility might look like in the future. From interactive learning and quiz materials to job openings, the programme provides different educational and support options for mobility and vehicle construction.

Country:
United Kingdom

 

This workshop gives kids a chance to experience real autonomous driving: How does the car behave in a bend? How is the vehicle programmed to recognise traffic lights and obstacles? The children also learn what the future could look like with autonomous driving and how the technology will change road driving.

Our partner:
MIRAIKAN     

Country:
Japan

Teaching road safety.

Teaching road safety.

Since 2013, workshops have taught five to ten-year-olds how to behave in a safe and responsible manner on the roads. The programme extended in 2017, now comprises also basics of car manufacturing and sustainability in transport, reaching the audience of schoolchildren from 6 to 14 years old. A mobile version was introduced in 2017 to complement the Junior Campus in Moscow and reach schoolchildren outside the Russian capital.  

Our partners: 
Science Museum Experimentanium, Moscow Polytechnic University

Country: 
Russia

 

BMW China’s traffic safety programme provides children with a fun, interactive introduction to the topic of road safety. Simulations for children and adults are designed to improve safety for all road users. The Children’s Traffic Safety Education programme, established in 2004, is one of the longest-running, most successful programmes of its kind.

Our partner:
BBA (BMW Brilliance)

Country:
China

 

Since 2013, workshops have taught five to ten-year-olds how to behave in a safe and responsible manner on the roads. The programme was developed with teachers and educators from Russia. A mobile version was introduced in 2014 to complement the Junior Campus in Moscow and reach schoolchildren outside the Russian capital.

Our partner:
Experimentanium Museum Moscow

Country:
Russia

 

This programme is currently educating around 3,000 pre-schoolers and parents on the topic of road safety – highlighting the importance of both active and passive: from using an appropriate child seat to how drivers should behave behind the wheel. 

Our partner:
Ukids

Country:
Malaysia

 

Kids’ urge to explore can sometimes lead them into danger.

The aim of the “Be Safe, Be Smart” initiative is to teach schoolchildren how to behave properly on the roads. As well as providing teaching materials, BMW India also sponsors a film and provides miniature cars and motorcycles, so that pupils attending the Global Indian International School can try driving for themselves in a simulation.

Our partners:
Global Indian International School (GIIS), Infrastructure Leasing & Financial Services Limited

Country:
India

 

The aim of this safety training is to teach young people the rules of the road and prepare them to be safe and responsible drivers in the future.

Our partner:
BMW Fondation de France

Country:
France

 

The BMW Kids Tour is a fun programme for children and their families, with workshops and info and cultural events covering all aspects of road safety.    

Country:
Italy

Partner:
BMW Group Italia

Inspiring the next generation of engineers.

Inspiring the next generation of engineers.

Investing in future employees is an important pillar of the BMW Group’s philosophy as a company. The initiatives described below are designed to encourage our future engineers technicians and engineers. It is especially important for MINT students to combine theoretical and practical knowledge to succeed in the world of work.

 

The BMW Group plants in Landshut, Munich and Regensburg offer primary-school children the chance to learn more about mechanical engineering and sustainable production. At five workshops held throughout the school year, children learn how to work with tools, as well as other skills. The highlight is building their first car out of wood. The programme gives third and fourth-graders practical access to the sciences and awakens their interest in technical professions.

Our partners:
BMW Plants Regensburg, Landshut and Munich

Country:
Germany

 

Through this programme, young BMW and MINI engineers in Korea share their knowledge and experience with technical upper-school students and serve as mentors to help them develop life goals and career plans. The year-long programme includes meetings with mentors, monthly one-day workshops, basic training at the BMW Group Korea Training Academy, a visit to a car exhibition and even a trip to a BMW plant in Germany.

Our partner:
BMW Korea Future Fund

Country:
Korea

 

Since 2015, the partnership with Conalep at the new BMW Group plant in San Luis Potosí in Mexico has provided 25 students per year with the opportunity to complete a dual education programme. The aim is to train the next generation of Mexican engineers, who will later join the BMW Group.

Our partner:
BMW Plant SLP

Country:
Mexico

 

The Dual Excellence in Education programme teaches students the technical skills they need to work as engineers. Students are encouraged to fulfil the international standards needed for success in the ASEAN economic community.

Our partner:
BMW Group Thailand (NSC and Plant Rayong)   

Country:
Thailand

 

The BMW Scholars programme combines university studies with practical experience: Production-technology students can work up to 20 hours per week at BMW Plant Spartanburg while still attending college.  The two-year programme brings the German system of “working students” to the US. BMW also helps the students with tuition fees.

Our partner:
BMW Plant Spartanburg

Country:
United States

 

The BMW Group has been committed to youth development for years by providing vehicles free of charge to educational institutions in Germany and abroad.

This gives apprentices, technicians and engineers the opportunity to acquire, expand and consolidate their knowledge by working with current models.
The vehicles provided are fitted with a wide range of different drive concepts, from current petrol and diesel models to hybrids to pure-electric vehicles like the BMW i3. Motorcycles are also made available.

Through this commitment, the BMW Group helps ensure that education and research at vocational training institutions and colleges is always up-to-date with the latest technical innovations and, at the same time, promotes education in the field of electromobility.

More than 1600 vehicles worldwide are deployed “in the service of education”.

Our partner:
BMW sales partners

Country:
Worldwide

 

Eleven years ago, the BMW Group opened its first plant on the Indian subcontinent, in Chennai. Associates marked the facility's latest anniversary by launching an extensive educational initiative.

The BMW Group India's SKILL NEXT>> initiative donated 365 engines and transmissions to students to support active, hands-on learning on cutting-edge technologies.

The engines and transmissions donated to the students had been damaged by last year's heavy monsoon rains.

To mark the plant's eleventh anniversary, cricketing legend Sachin Tendulkar and students from the Anna University College of Engineering were invited to launch SKILL NEXT>> by assembling a BMW engine on the production line.

Our partner:
Different universities in India

Country:
India

Taking responsibility for society and the environment.

Taking responsibility for society and the environment.

Think global, act local: The BMW Group views itself as a corporate citizen and therefore part of a responsible society. We support people where they need it the most and enable them to help themselves over the long term. As a global company, we see our responsibility not only in Germany, but also worldwide.

 

Since 2016, BMW Financial Services and Waves for Water have brought water filters to rural areas of Thailand. This simple and inexpensive solution helps improve water quality and ensures people have access to clean water. A large number of employees in Thailand are involved in the project and have already been able to provide 320 families with a filter system for clean water. 

Our partners:
BMW Financial Services, Waves for Water

Country:
Thailand, South Africa, Mexico, Brazil