Cookie policy
The BMW Group wants to offer you the best service possible. To achieve this, we save information about your visit in so-called cookies. By using this website, you consent to the use of cookies. You can click on the "Additional information" button to find detailed information on the use of cookies on this website. You can also prevent cookies from being used by changing your browser settings.
Please note:

Show an overview of the topics on this page for selection.

Do not show

Show an overview of the topics on this page for selection.

Page Overview: BMW Group - The Next 100 Years - Signet

Signet

The signet.

A sign for the future – The BMW Group centenary signet.

The central element of the centenary communications will be the signet, consisting of four triangles combined to form an arrow symbolically pointing forwards into the future. The signet’s four individual elements represent the cornerstones of the BMW Group identity: trust, success, responsibility and pioneer thinking. They also reflect the versatility of the company and its brands, and the diversity of its associates.

The 100 Years emblem of the BMW Group, complete with jubilee motto.

Join in.

Impressions, discussions, stories – be a part of the centenary and join in with #next100.

Follow us.