Page Overview: BMW Group - The Next 100 Years - Signet


The signet.

A sign for the future – The BMW Group centenary signet.

The central element of the centenary communications will be the signet, consisting of four triangles combined to form an arrow symbolically pointing forwards into the future. The signet’s four individual elements represent the cornerstones of the BMW Group identity: trust, success, responsibility and pioneer thinking. They also reflect the versatility of the company and its brands, and the diversity of its associates.

The 100 Years emblem of the BMW Group, complete with jubilee motto.

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Impressions, discussions, stories – be a part of the centenary and join in with #next100.

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