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Facts about the BMW Group.
We unite excitement, responsibility and success:
We have the most emotional products and attractive services.
We offer the best customer experience.
We have a unique customer understanding through our ongoing, direct dialogue with our customers. We focus solely on premium products and services. We anticipate customer needs and desires. And we bring these to life - quickly and precisely - in innovative and emotional offerings and experiences.
We have the most aspirational brands.
We continuously grow the value of our brands through focused brand management and outstanding design.
We shape future technologies.
We develop innovative technologies for tomorrow’s products and services.
We inspire people to work for and with us.
We lead our associates with integrity and respect, securing our position as the most attractive employer.
We are an active part of the communities in which we operate.
We embrace our responsibilities within the wider community and achieve positive results.
As a consequence, we consistently generate excellent results.
We are leading the BMW Group into a new era:
We leverage innovative technologies, digitalisation
and sustainability to deliver unique customer experiences.
We embrace the opportunities that the transformation of our industry offers.
We are committed to expanding our technological competence in the years to come, to enhancing the interaction of individuals, vehicles and services and to driving progress in sustainable mobility. This will secure our success and set new standards amongst our competitors. Our strategic approach comprises:
Brands & Design
Customer Experience & Services
Financial targets 2020.
Sustainability at the BMW Group.
Corporate Governance at the BMW Group.
For the BMW Group, corporate governance is an all-embracing topic which involves all areas of the company. Transparent reporting and a corporate governance policy aimed at the interests of stakeholders are well-established traditions within the BMW Group.