The beginning of a passion.
Design at the BMW Group.
Over the years, many design icons have shaped and refined the identity of BMW Group models. From innovative design to design innovation, each model has its own unique interpretation – distinctive and full of character.
Intelligent laser light and OLED.
The BMW i8 is the future of the sports car – and Laserlight, the future of automotive lighting technology. Both offer unprecedented performance wand top efficiency. In the BMW i8, this is the first time that Laserlight headlights have been offered in a series-production vehicle worldwide. BMW Laserlight offers more than double the range of conventional headlights (up to 600 metres), providing increased safety for night-time driving.
BMW Organic Light.
Organic light-emitting diodes (OLEDs) are innovative, efficient and sustainable light sources used as part of BMW Organic Light. OLEDs use very little energy, which also helps lower CO2 emissions.
The sustainability of the technology is also evidenced by the fact that production does not involve any expensive or rare materials or “rare earths”. Unlike regular LEDs, OLEDs produce a light that is dissipated more evenly.
Getting to know BMW Group Design Works.
Designworks is a cross-industry design studio focused on mobility and product design, as well as strategic design consultancy.
Designworks teams gain important insights into the world of brands, markets, companies and consumers. In this way, the studio is able to identify design-relevant phenomena and development trends and use this knowledge to inspire the BMW Group.