Page Overview: BMW Group - Innovation - Technology and Mobility - Connectivity


Intelligent and connected mobility.

“Hey BMW, now we’re talking!"
The BMW Intelligent Personal Assistant.

The BMW Group is set to revolutionise Sheer Driving Pleasure with the BMW Intelligent Personal Assistant. The new technology enables direct communication with the vehicle: Activated with “Hey BMW”, it can explain many different functions (“How does the High-Beam Assistant work?”); provide status updates (“Does the oil need changing?”); and answer questions (“Which warning messages do I have?”).

It assists the driver by learning their preferences and favourite settings, for example, for seat heating, or knowing the places they navigate to on a regular basis (“Take me home”).

One unique feature compared with other digital assistants is that drivers can give their helper a name to create more of a personality. The personal assistant’s capabilities are constantly being enhanced.



Intelligent connectivity makes mobility much easier, safer and more convenient for our customers. With its Connected Services for BMW, MINI and BMW Motorrad, the BMW Group is one of the world’s leading automobile manufacturers in this field of technology, with more than 20 years’ experience in driver assistance systems and digital services. In the past 10 years alone, the BMW Group’s constant efforts to advance digital connectivity have been recognised with no fewer than 37 national and international awards.

Connected Services at BMW, MINI and BMW Motorrad.


BMW ConnectedDrive is currently available in 45 countries and already installed in more than 10 million vehicles driving on roads around the world. A steadily growing number of digital touchpoints, such as Amazon Alexa or Google Assistant, ensure the vehicle is fully connected.


MINI Connected enables in 43 markets worldwide a new era of connectivity. All new MINI models will be available with the option of a built-in 4G SIM card. This will allow MINI drivers to access a digital world of personalised services designed to make day-to-day mobility and planning even easier.

BMW Motorrad

At BMW Motorrad, connectivity is all about fast, clear information for the driver, with minimum distraction from traffic and a unique operating concept. Functionality such as Bluetooth connectivity, the innovative TFT Display and Connected App make BMW motorcycles safer and more fun to ride.



The BMW Group is integrating Connected Services into the digital lives of customers worldwide. Whether the simple and comfortable control of vehicle functions from home, e.g. with Amazon Alexa, Google Home or the Chinese Tmall Genie, or on the go via Android smartphones and iPhones. From mid-2018, Alexa will also be fully and seamlessly integrated into all BMW and MINI models.


Since 2016, the smartphone has been seamlessly connected to the car through the Open Mobility Cloud. Thanks, above all, to the large number of customer touchpoints and the ability to use services everywhere, it is possible to create a comprehensive 360-degree digital experience for the customer that brings driver and vehicle even closer together.


The BMW Group became the first vehicle manufacturer to offer another innovative digital service in cars, with unrestricted internet access in the new BMW 7 Series.


Die BMW Group brachte als erster Fahrzeughersteller einen weiteren innovativen digitalen Dienst ins Fahrzeug, indem sie im neuen BMW 7er freien Internet-Zugang ermöglichte.


With the SIM card permanently installed in the vehicle, BMW drivers were able to access news, weather or office functions.


The BMW Assist package was launched under the umbrella of "BMW telematics", offering a concierge service and the latest traffic information, as well as intelligent emergency call. At that time, the data connection was established by using the SIM card from the customer's telephone in the vehicle.


BMW was the first automobile manufacturer in Europe to offer an integrated navigation system.


The BMW Group laid the foundation for connected mobility with the radar-based distance warning device in the legendary BMW Turbo concept.

  • 2018
  • 2016
  • 2014
  • 2008
  • 2004
  • 1998
  • 1994
  • 1970s

What does connectivity really mean?

Graphical depiction of the three elements BMW connects with ist connectivity.


In brief, the realisation of 100-percent intelligent connectivity between passengers, vehicle and surroundings.

Thanks to the innovation of BMW Group engineers, rapid advancements have been made in this area. The BMW Group offers innovative functions connecting drivers, cars and their surroundings under BMW ConnectedDrive.

Graphical depiction of the three goals of premium driving comfort.

Development focuses on three goals.

The driver is always the focus of attention at the BMW Group. Developers are working intensively on solutions that satisfy the wishes and demands of drivers that will have an impact on the cars of today and tomorrow. All functions now available are consistently focused on three objectives: improving comfort and convenience, offering new dimensions of infotainment and ensuring optimal safety for drivers and passengers.