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Page Overview: BMW Group - Innovation - rad°hub – The Locations – Los Angeles

rad°hub – The Locations – Los Angeles

RAD°HUB LOCATIONS – LOS ANGELES.

Los Angeles – the dynamic city not far from Silicon Valley stands for progress and innovation and is a place where dreams become reality. The bikers’ paradise of California’s Highway No. 1, a symbol of boundless freedom, provides a stark contrast to digitalisation – a good reason to host rad°hub here in conjunction with the world premiere of the BMW Motorrad Vision Vehicle “The Great Escape”.

The LA rad°hub was held in the Barker Aircraft Hangar – a popular event venue for artists and companies in the Golden State. With its 13-metre arched ceiling and impressive steel construction, it provided a unique space for discussing the mobility of the future

Digitalisation is already changing our daily lives. Big data, artificial intelligence and the use of robots plays a key role in production. The Los Angeles rad°hub therefore focused on the megatrend of “digital intelligence”. In eight “hubs”, rad°influencer developed scenarios for the following topics:

  • - Living Multi-Modality
  • - Human Augmentivity
    - Experimential Mobility and
    - Intelligent and Invisible Services.

Everyone agreed that the future will be defined by autonomous driving, sustainable energy, better work-life balance and connectivity.

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