Cookie policy
The BMW Group wants to offer you the best service possible. To achieve this, we save information about your visit in so-called cookies. By using this website, you consent to the use of cookies. You can click on the "Additional information" button to find detailed information on the use of cookies on this website. You can also prevent cookies from being used by changing your browser settings.
Please note:

Show an overview of the topics on this page for selection.

Do not show

Show an overview of the topics on this page for selection.

Page Overview: BMW Group - Innovation - rad°hub
Rad°hub Idee.
rad°hub the rad°hub
Time to move.

RAD°HUB – The Idea.

It is time to reinvent mobility and face the complex and multifaceted challenges of the future. The mobility of tomorrow extends far beyond products and services. To continue to drive progress in the future, we will need to venture beyond our previous limitations.

The BMW Group seeks dialogue on these topics with experts from various disciplines, focusing on how to master the challenges of the future together.

We are facing the biggest transformation the automotive industry has ever seen. I’m totally convinced that the next decade will transform the automotive industry more than the past 100 years.

Peter Schwarzenbauer

Member of the Board of Management BMW AG

Why “rad°hub“?

The angular velocity of the earth’s rotation in inertial space is (7,2921150 ± 0.0000001) x 10-5 radian per solar second. The radian is represented by the symbol rad°.

The wheel (“das Rad”) is also one of the most important inventions in the history of mankind: “rad” therefore also represents the force that drives us and the earth – in the past, present and future.

A “hub” is a place where people come together to share ideas and discuss new possibilities. The insights gained help people make progress in their area of activity.

Mobility is, was and always will be a crucial part of society. However, the automotive industry is not. We have to earn the right to be in this game. We have to make it clear that we can play a relevant role when it comes to the mobility of the future.

Peter Schwarzenbauer

Member of the Board of Management BMW AG

What happens at the rad°hub?

The rad°hub aims to create a shared space for inspiration and creativity. The one-and-a-half day event provides participants – “rad°influencer” – with an environment where they can broaden their horizons and make inspiring new contacts.

Each rad°hub is devoted to a specific future topic. The rad°influencer come together in impulse groups to discuss future scenarios and develop ideas for products and services, sharing their broad knowledge from a wide variety of disciplines and opening up different perspectives. This is important in shaping the future of mobility together.

The Patron.

Peter Schwarzenbauer is the member of the Board of Management of BMW AG responsible for MINI, Rolls-Royce, BMW Motorrad and Customer Experience and Digital Business Innovation. As patron of the initiative, he values rad°hub as a creative platform for meeting influencers from around the world and understanding their view of the mobility of the future.

The Patron.
The Patron.

the rad°hub.

Get in touch.

We are happy to answer your individual questions regarding the rad°hub.

the rad°hub.

Send us an e-mail.

Please send an email to